Competitive Landscape
Sanitary Care Products Asia Defends Leadership Thanks to Success of Its Flagship Brands
Retail tissue remains a highly concentrated category, with the combined share of the top three companies over 50%. Sanitary Care Products Asia holds the top position with a 29% share in 2025, followed by Kimberly-Clark Philippines with 12%, and Papertech with 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Philippines?
- Which are the leading brands in Retail Tissue in Philippines?
- How are products distributed in Retail Tissue in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the Philippines - Category analysis
Key Data Insights
Tisyu Responds to Value Demand with Innovative Multipurpose Formats
Tisyu Responds to Value Demand with Innovative Multipurpose Formats
Toilet Paper Leads through Value Promotions and Family-Sized Offerings
Ongoing Sales Will Be Driven by Brands Offering Different Packaging to Suit Different Needs, Whilst Balancing Price and Quality
Bundled Formats Set the Stage for Pack Innovation
Sanitary Care Products Asia Defends Leadership Thanks to Success of Its Flagship Brands
Small Local Grocers Win Shoppers From Supermarkets as Purchasing Habits Shift
E-Commerce Gains Ground, with Online Sales Driven by Younger Consumers and Those Seeking Bulk Purchases
Tissue and Hygiene in the Philippines - Industry Overview
Tissue and Hygiene Growth Is Fuelled by Affordability
Key Data Insights
Tissue and Hygiene Growth Is Fuelled by Affordability
Pampers Expands Visibilty through Livestreams
Retail Adult Incontinence Sees Dynamic Growth
New Entrants Drive Wipes Growth
E-Commerce Platforms Drive Live Selling and Omnichannel Strategies
Retail Adult Incontinence Expected to See the Strongest Growth, Supported by a Rising Ageing Population
Js Unitrade Merchandise Inc Grows Share by Leveraging Eq’S Value and Trust
Popular Brands Benefit From Consumer Trust, Value-Driven Propositions, and Strong Distribution
Supermarkets Retain Shopper Loyalty
Shopee, Lazada, and Tiktok Shop Transform Digital Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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