Dairy Products and Alternatives in Asia Pacific

February 2025

Declining sales in China and generally weak performances in Japan have been negatively impacting the dairy products and alternatives market in the overall region in recent years. A mature market, low birth rate and high inflation have been undermining the Japanese performance, with low consumer confidence and a falling birth rate hitting sales in China. However, growth in India and Indonesia is expected to ensure that the overall regional performance will be a positive one in the coming years.

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Key Findings

Continued decline for baby food

Although baby food is growing in much of Asia Pacific, it continues to decline in China and Japan, due to the low birth rates in these countries. With China dominating regional sales of baby food, it has a major impact on the overall Asia Pacific performance, which is expected to remain in negative territory over the forecast period.

Strong growth for cheese in Indonesia

Cheese has been recording very strong growth in Indonesia in recent years as local consumers embrace its versatility, not only as an ingredient in pastries and savoury dishes, but even in desserts. The expanding variety of cheese products available in retail stores has also significantly increased consumer awareness and acceptance across the country, even if cheese consumption still remains largely concentrated in larger cities.

South Korea with the biggest e-commerce share

While small local grocers continue to dominate distribution in India, modern grocery retailers such as supermarkets and hypermarkets are gradually gaining share as they are expanding at a rapid pace in the country, with these retailers equipped with the infrastructure required to store dairy products. South Korea remains the biggest e-commerce market, with online sales holding a 70% retail value share in the baby food category in this country.

Yakult shifts emphasis to its higher-priced lines in Japan

While Japan has been struggling with a declining population and inflation, which has stymied volume growth across packaged food and beverages, Yakult has successfully shifted its brand portfolio towards the higher-priced Y1000 and Yakult 1000. This strategic move has allowed it to expand its share in value terms in recent years.

Scope
Key findings
Asia Pacific has the greatest sales of dairy products and alternatives
Positive growth expected in the coming years despite declines in China and Japan
Asia Pacific accounts for half of global sales of baby food
India generates the most new sales in dairy over the 2019-2024 period
Strong growth for plant-based dairy in Indonesia over the review period
Drinking milk products the major contributor to new sales in 2019-2024
Falling birth rate continues to negatively impact baby food sales in China
Growth remains strong in India
Small local grocers remain the leading distribution channel in Asia Pacific
Very high sales of baby food through retail e-commerce in South Korea
Top two players in China gaining share in their domestic market…
…but Chinese players losing share regionally due to their declining domestic market
Nestlé, Danone and Royal FrieslandCampina present across much of the region
Yakult up to fourth in the overall rankings in Asia Pacific
Annual growth rates expected to improve as the forecast period progresses
Declining birth rate will continue impacting baby food sales in China
Dairy products expected to see strong growth in India and Indonesia
China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Pakistan: Market Context
Pakistan: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape
Vietnam: Market Context
Vietnam: Competitive and Retail Landscape
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