Unlocking worlds of opportunity

We are the first destination for organisations seeking growth. We provide global market intelligence to help you make high-stakes decisions with confidence.

Award-winning research into markets, economies and consumers

Research the way you need it—via subscription, custom research, market reports or our data integration services.

Subscription

Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?

Custom Research

Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.

Report Store

Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.

Impact of the Iran war

The US/Israel-Iran war is impacting global economic conditions—with ripple effects across commodities, trade flows, travel, consumer demand and business confidence. Use our latest market intelligence to assess potential risks and make data-driven decisions.

Explore insights

Insights

As the Iran war brings economic disruption to global consumer markets, Euromonitor looks back at previous crises – the 2008 global financial crisis, the COVID-19 pandemic and the war in Ukraine to understand how each of these crises changed consumer markets.

Explore by

How Travel Learns from Crisis

The US/Israel-Iran war has delivered the steepest shock to global travel since the pandemic. Over half of scheduled flights in the region were cancelled in the first two weeks, oil surged 30% to USD92.3 per barrel in March with projections reaching USD115 by July, and major hubs from Dubai to Doha saw capacity plunge by 55-85%. Yet every crisis reshapes the industry. The question is not whether travel will recover, but what strategic lessons will separate those that return stronger and gain a competitive edge in resilience.

Fintech’s Next Phase: Lending, Security and Digital Currencies

Fintech is accelerating a structural transformation in payments and lending, driving significant uptake of digital wallets, stablecoins, and buy now, pay later (BNPL) offerings, while facing heightened challenges from increasing payment fraud. Payment companies and merchants must manage an environment where consumer demands, security risks and competitive pressures are changing more rapidly than before.

Saks Global’s Decline Signals a Watershed for US Department Store Retail

Recent developments at Saks Global do not suggest a recovery, but rather a re-sorting of relevance within the department stores channel. Saks Global, which operates Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, will emerge from its bankruptcy following USD500 million financing during 2026. However, it will do so with a significantly reduced store footprint, reopening questions about its long-term viability, the future of department store retail in the US, and which players may fill the gap in luxury distribution.

The Company Analytics Behind the Unilever-McCormick Deal

This article evaluates the proposed Unilever Foods-McCormick transaction through a company‑level analytics lens to move beyond deal headlines. Using granular category and geographic portfolio analysis alongside forward‑looking growth forecasts, it highlights how the combination closes McCormick’s category and geographic gaps while supporting Unilever’s shift towards a focused home and personal care portfolio. By examining where current strengths and future growth drivers align, the analysis demonstrates why both micro‑level portfolio detail and macro‑level growth outlooks are essential for understanding deal rationale, long‑term impact, and future strategic opportunities.

Key Trends Shaping Sustainability Communication in 2026

Sustainable products hit USD665 billion in sales in 2025, outpacing conventional growth. Yet fatigued consumers are switching off generic sustainability messages. In 2026, FMCG brands must adapt sustainability communication as regulation tightens, AI transforms commerce, and supply chain volatility persists.

The New Wellness Claim Ladder: From Baseline to Benefit

As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.

Redesigning FMCG Innovation: How Feasibility Is Rewriting Competitive Strategy

Climate volatility and commodity disruption are forcing FMCG companies to rethink how innovation is designed and scaled. This article explores why feasibility is moving upstream in the innovation process, reshaping formulation choices, portfolios and long term strategy. As resilience becomes a competitive advantage, brands are redesigning innovation systems to ensure products remain viable under sustained supply uncertainty.
View all insights

Expert-led research, accelerated by AI

 

 

For over 50 years we have set the standard for innovative research, combining human expertise with AI to deliver unique insights—at speed and scale.

 

We have specialist teams in 16 offices and analysts in 100+ countries, providing cultural nuances others miss.

 

Expertise

  • Market sizes, shares and forecasts
  • Industry trends and growth drivers
  • Competitive intelligence on companies and brands
  • Distribution channels of the full retail universe
  • Product claims, positioning and innovation
  • Consumer trends, opinions and lifestyles
  • Economic landscape, business environment and international trade

Analysts in 100+ countries provide unique local perspective

Proprietary data, trusted methods and transparent sources

Compare markets, categories and sales channels quickly and confidently

What can we help you achieve?

Find the answers to your questions about Euromonitor International and our services.

Get started

Meeting your research needs

Research essentials

Economies

Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Learn more

Consumers

Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Learn more

Our solutions portfolio

Focus areas

Optimise your growth through new market and category opportunities

Man wearing an orange helmet working next to solar panels.

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

In-depth market exploration, delivered by our consulting team

Learn more

Opportunity Assessment

Determine the size of the prize

Learn more

Market Landscape Report

Navigate critical market dynamics

Learn more

Industry Benchmarking

Measure your performance and potential over time

Learn more

Competitive Analysis

Differentiate your offer

Learn more

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Maximise the channels to be active in and how to stand out

Channels New

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

In-depth market exploration, delivered by our consulting team

Learn more

E-Commerce

Eliminate guesswork from tracking online sales

Learn more

Channel Forecasting

Maximise your distribution channels

Learn more

E-Commerce Tracking

Custom research to help you win online

Learn more

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Strengthen investment decisions and methods to attract investment

Companies New

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

In-depth market exploration, delivered by our consulting team

Learn more

IPO Prospectus

Go public with data-backed confidence  

Learn more

M&A Analysis

Target ideal acquisitions and partnerships

Learn more

Commercial Due Diligence Report

Make confident investment and acquisition decisions

Learn more

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Enhance your product or service offering through positioning, pricing and promotion

Products New

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

In-depth market exploration, delivered by our consulting team

Learn more

Via

SKU level data to refine your product offer

Learn more

Innovation

Track product lifecycle from roll-out to phase-out

Learn more
 

Sustainability

Drive growth with sustainability intelligence

Learn more
 

NPD Tracking

Track new product launches

Learn more
 

Product Positioning

Position your products for success

Learn more
 

Price Tracking

Track online product prices

Learn more
 

Trend Activation

Power innovation by recognising future trends

Learn more
 

Whitespace Analysis

Fuel innovation by addressing unmet needs

Learn more
 

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Identify and attract your target consumers

Orange box

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

In-depth market exploration, delivered by our consulting team

Learn more

Marketing Claims

Evidence-based research to stand out

Learn more
 

Consumer Segmentation

Identify your target audience

Learn more
 

U&A Analysis

Interpret consumer usage and attitude behaviour

Learn more
 

Path-to-Purchase Analysis

Maximise sales across the shopping journey

Learn more
 

Passport for academics

Access professional-level research that successful companies rely on

Learn more

Navigate global economies and their impact on your business and trade

Economies New

Passport

Subscribe to our award-winning knowledge hub for forward thinkers

Learn more

Custom Research

In-depth market exploration, delivered by our consulting team

Learn more

Export Scorecard

Target ideal export markets

Learn more
 

Export Guidebook

Map a path for expansion into foreign markets

Learn more
 

Passport for academics

Access professional-level research that successful companies rely on

Learn more