Opportunity Assessment
Determine the size of the prize to drive your next growth opportunity using custom research.
Talk to our teamIdentify, measure and prioritise markets offering growth opportunities
It’s not always obvious which growth opportunities to pursue.
We offer tailored market sizing solutions, from overarching categories to clearly defined segments and geographies. By analysing the size of the prize, your business can confidently identify, measure and prioritise opportunities and where to play.
Our Opportunity Assessment solution enables businesses to confidently identify, measure and prioritise new market opportunities. From evaluating industries and categories to uncovering geographic potential, we provide tailored insights that guide strategic decisions and validate growth initiatives.
Talk to our consulting team
A proven approach, tailored to your needs
Tailored market sizing — from overarching categories to clearly defined segments and geographies — enabling your business to confidently identify, measure and prioritise opportunities.
- Evaluate multiple market opportunities outside your current core portfolio and domain
- Effectively prioritise which market (industry, category, segment) and/or geographic opportunities to pursue
- Validate pre-identified and prioritised opportunities
- Custom market sizes and growth forecasts
- Contextual analysis of opportunities impacting growth to assess attractiveness
- Actionable recommendations on where to play
Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth.
- Customised PowerPoint report
- Detailed Excel workbook
- Final presentation
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Inform strategic planning, validate hypotheses and guide expansion decisions
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