Trending topics

Your hub for the biggest cross-industry shifts shaping your sector and business plans in the years ahead. Keep scrolling to find the latest data-driven insights on these trending topics for your strategy.


So, what’s trending?

 

Business leaders who pay attention to these five cross-industry trends will stay competitive and drive growth.  

  • Beyond affordability
  • Healthy longevity
  • Intentional consumption
  • Market volatility
  • Next-gen online storefront

By understanding these short-term shifts, you can identify opportunities and adapt your strategies. 

Download our report and browse our hub to explore the topics. You’ll find insights to help your organisation stay relevant and profitable in an evolving landscape.  

Featured insight

What are trending topics? Read about the five you should prioritise to remain competitive in this report.

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When Disruption Becomes the Baseline: Rethinking Travel for a Polycrisis World

Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.

US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support

Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.

Luxury and Fashion 2026: Navigating Uncertainty, Embracing Change and Leading with Purpose

As we step into 2026, global markets face a complex landscape shaped by resilient but restrained growth, evolving trade dynamics, cost volatility, widening consumer market polarisation and the emerging influence of Generation Alpha. The new Trump tariffs, ongoing geopolitical tensions, and persistent economic uncertainty will continue to shape business decisions worldwide. The big question is what does this mean for luxury and fashion in the months ahead?
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From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine

Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.

Mapping Beauty Ingredient Opportunities Through Brands and Innovation Activity

Tracking beauty ingredient growth requires understanding which ingredients are gaining traction and which companies and brands are driving adoption and innovation. This article focuses on salicylic acid, an important functional ingredient across skin care and hair care. Using Euromonitor’s Ingredients Dashboard, we examine how usage is concentrated among leading multinationals while faster-growing brands are expanding their portfolios.

The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026

As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.

Luxury and Fashion 2026: Navigating Uncertainty, Embracing Change and Leading with Purpose

As we step into 2026, global markets face a complex landscape shaped by resilient but restrained growth, evolving trade dynamics, cost volatility, widening consumer market polarisation and the emerging influence of Generation Alpha. The new Trump tariffs, ongoing geopolitical tensions, and persistent economic uncertainty will continue to shape business decisions worldwide. The big question is what does this mean for luxury and fashion in the months ahead?
View all

US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support

Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.

From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine

Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.

The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026

As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.
View all

Apparel and Footwear to 2030: Building Resilience Amidst Volatility and Muted Global Growth

Global apparel and footwear is entering a period of cautious growth, technological disruption and polarising market dynamics. Growth prospects to 2030 remain subdued, amid persistent geopolitical unrest, inflationary headwinds, widening socioeconomic divides and shifting consumer preferences. Yet, even amid such volatility, there are opportunities for players that can pivot, diversify and innovate.

US-Israel-Iran War Set to Impact the Global Economy, Oil Markets, and Consumers

The US/Israel-Iran war, launched on 28 February, has introduced a material geopolitical shock into global markets. Given the region’s economic scale and its critical role in global energy supply, the consequences reach far beyond regional security, affecting the global economy, commodity markets and consumers. The risk of oil price surges, rising inflation and travel disruption is significant, although the full extent of the impact will depend on how long the war lasts.

New Tariffs, New Uncertainty, and New Business Strategies

The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.

US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support

Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.

The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026

As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.
View all

Generative AI is Revolutionising the Digital Shopper Journey

As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.

Top Five Trends Shaping Loyalty in 2026

Loyalty is evolving as brands move beyond purely transactional rewards towards more personalised, experience-driven engagement. Emerging trends such as agentic AI, immersive micro-content, choice-based rewards and wellness-led incentives are reshaping how value is created and delivered – with growing focus on high-net-worth consumers who expect tailored, premium and highly relevant experiences.

Cross-Industry Trends Shaping Growth Into 2026

We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.

US Retailers Confront Uncertainty at Shoptalk Fall 2025

During 17-19 September, US-based retail events organiser Shoptalk held its annual Shoptalk Fall conference in Chicago. Industry leaders gathered for keynotes, panels and interactive sessions exploring themes ranging from agentic AI to retail media to the impact of the Trump administration’s new tariff regime. Euromonitor International was in attendance and is pleased to share some of the most important takeaways.
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