So, what’s trending?
Business leaders who pay attention to these five cross-industry trends will stay competitive and drive growth.
- Beyond affordability
- Healthy longevity
- Intentional consumption
- Market volatility
- Next-gen online storefront
By understanding these short-term shifts, you can identify opportunities and adapt your strategies.
Download our report and browse our hub to explore the topics. You’ll find insights to help your organisation stay relevant and profitable in an evolving landscape.
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What are trending topics? Read about the five you should prioritise to remain competitive in this report.
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Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.
Three Key Strategies to Accelerate Mass Adoption of Electric Vehicles
Global passenger EV growth is decelerating. The 49% volume CAGR of 2020-2025 is expected to moderate to 2030, shifting the agenda from premium niches to affordable scale. In 2025, 63% of consumers agreed/strongly agreed that EVs’ initial purchase price is a significant barrier. They demand quality, safety, charging reliability and residual value.
US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support
Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.
Key Imperatives Driving Global Industrial Unmanned Aerial Vehicles (UAV) Transition
Industrial unmanned aerial vehicles (UAVs) are entering a transformative era. The global market is accelerating towards electric vertical take-off and landing (eVTOL) systems, reshaping operational models and industry priorities. This shift is significant and urgent, influencing logistics, safety, and infrastructure strategies worldwide.
Luxury and Fashion 2026: Navigating Uncertainty, Embracing Change and Leading with Purpose
As we step into 2026, global markets face a complex landscape shaped by resilient but restrained growth, evolving trade dynamics, cost volatility, widening consumer market polarisation and the emerging influence of Generation Alpha. The new Trump tariffs, ongoing geopolitical tensions, and persistent economic uncertainty will continue to shape business decisions worldwide. The big question is what does this mean for luxury and fashion in the months ahead?
Luxury and Fashion: What to Expect in 2026 and Beyond
Listen to our experts, Fflur Roberts (Gloabal Insight Manager: Luxury Goods) and Marguerite LeRolland (Global Insight Manager: Fashion) discuss the key trends in luxury and fashion in 2026, and strategies to build growth and resilience.
Beauty Offers Health Supplement Companies a Route to Faster Growth
As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
Dairy’s Strategic Reinvention for Healthy Longevity in Asia
The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Mapping Beauty Ingredient Opportunities Through Brands and Innovation Activity
Tracking beauty ingredient growth requires understanding which ingredients are gaining traction and which companies and brands are driving adoption and innovation. This article focuses on salicylic acid, an important functional ingredient across skin care and hair care. Using Euromonitor’s Ingredients Dashboard, we examine how usage is concentrated among leading multinationals while faster-growing brands are expanding their portfolios.
The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026
As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.
Luxury and Fashion 2026: Navigating Uncertainty, Embracing Change and Leading with Purpose
As we step into 2026, global markets face a complex landscape shaped by resilient but restrained growth, evolving trade dynamics, cost volatility, widening consumer market polarisation and the emerging influence of Generation Alpha. The new Trump tariffs, ongoing geopolitical tensions, and persistent economic uncertainty will continue to shape business decisions worldwide. The big question is what does this mean for luxury and fashion in the months ahead?
Transgressive Wellness: Why Taboo Is the Next Frontier for Growth
The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.
US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support
Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Highlights from Source Fashion, January 2026: Reframing Sustainable Fashion
In January 2026, we had the opportunity to speak about Fashion Navigating the New World Order at Source Fashion, Olympia London – the leading fashion sourcing event in Europe – which connects buyers, brands and manufacturers from around the world.
The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026
As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.
From Cravings to Conscious Choices: The Rise of Intentional Snacking
Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.
Apparel and Footwear to 2030: Building Resilience Amidst Volatility and Muted Global Growth
Global apparel and footwear is entering a period of cautious growth, technological disruption and polarising market dynamics. Growth prospects to 2030 remain subdued, amid persistent geopolitical unrest, inflationary headwinds, widening socioeconomic divides and shifting consumer preferences. Yet, even amid such volatility, there are opportunities for players that can pivot, diversify and innovate.
US-Israel-Iran War Set to Impact the Global Economy, Oil Markets, and Consumers
The US/Israel-Iran war, launched on 28 February, has introduced a material geopolitical shock into global markets. Given the region’s economic scale and its critical role in global energy supply, the consequences reach far beyond regional security, affecting the global economy, commodity markets and consumers. The risk of oil price surges, rising inflation and travel disruption is significant, although the full extent of the impact will depend on how long the war lasts.
New Tariffs, New Uncertainty, and New Business Strategies
The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.
US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support
Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.
US Immigration Policies are Further Destabilising Consumer Foodservice Operators
2025 was a particularly challenging year for restaurant owners from both an operations and business perspective. An uncertain economic landscape complicated by ongoing US trade policy reforms is impacting consumer foodservice.
The Evolution of Luxury Gifting and its Impact on Valentine’s Day 2026
As the global economy navigates slow growth, tight labour markets and ongoing geopolitical tensions, luxury consumers are becoming more selective about how and where they spend. Nevertheless, the market continues to demonstrate resilience. With January’s period of restraint now behind us, Valentine’s Day 2026 represents the first major opportunity to reignite demand, followed closely by Chinese New Year and Eid al-Fitr, which marks the end of Ramadan. Against this backdrop, Valentine’s Day 2026 is shaping up to be a telling moment for the luxury market.
Generative AI is Revolutionising the Digital Shopper Journey
As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.
Top Five Trends Shaping Loyalty in 2026
Loyalty is evolving as brands move beyond purely transactional rewards towards more personalised, experience-driven engagement. Emerging trends such as agentic AI, immersive micro-content, choice-based rewards and wellness-led incentives are reshaping how value is created and delivered – with growing focus on high-net-worth consumers who expect tailored, premium and highly relevant experiences.
From Search to Searchless Discovery: Competing for Visibility in AI-Led Commerce
Digital commerce is undergoing a seismic shift as generative AI-powered search and emerging “agentic” commerce become new gateways between consumers and brands.
Cross-Industry Trends Shaping Growth Into 2026
We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
The Future of Product Information: 2D Barcodes, Generative AI and the Evolving Digital Shopper
The retail industry is at an inflection point. Consumers are looking for reliable product information through product labels and digital platforms, while new technologies – especially generative AI and conversational search – are reshaping product discovery and engagement.
US Retailers Confront Uncertainty at Shoptalk Fall 2025
During 17-19 September, US-based retail events organiser Shoptalk held its annual Shoptalk Fall conference in Chicago. Industry leaders gathered for keynotes, panels and interactive sessions exploring themes ranging from agentic AI to retail media to the impact of the Trump administration’s new tariff regime. Euromonitor International was in attendance and is pleased to share some of the most important takeaways.
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