Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

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Article

Beauty Offers Health Supplement Companies a Route to Faster Growth

23 Mar 26

As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.

Nick Stene

Nick Stene

Article

The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries

29 Jan 26

Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.

Miri Eliyahu

Miri Eliyahu

White Paper

Glass Skin & Global Wins: The Rise of K-Beauty

18 Dec 25

K-Beauty (Korean-Beauty) is entering a powerful second wave – defined by innovation, global reach and strategic agility.

Euromonitor International

Euromonitor International

Article

Top Trends Shaping Consumer Health into 2026

15 Dec 25

Consumer health today has many attractive growth opportunities. Behavioural shifts and evolving wellness goals are rewriting the rules, fuelling demand for protein among women, deepening health and beauty connections, and sparking a race for longevity. In fact, 2025 marked a tipping point: women have surpassed men in seeking added protein, visibly reshaping brand strategies and competitive dynamics. These changes are driving new trends, which will set the 2026 agenda.

Nick Stene

Nick Stene

Webinar

2025 Asia Pacific Outlook: Consumer Health trends & opportunities

9 Dec 25 | SGT: 11:00 AM

This webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.

Euromonitor International

Euromonitor International

Article

K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths

4 Dec 25

K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.

Yang Hu

Yang Hu

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