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The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries
29 Jan 26Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.
Miri Eliyahu
Glass Skin & Global Wins: The Rise of K-Beauty
18 Dec 25K-Beauty (Korean-Beauty) is entering a powerful second wave – defined by innovation, global reach and strategic agility.
Euromonitor International
Top Trends Shaping Consumer Health into 2026
15 Dec 25Consumer health today has many attractive growth opportunities. Behavioural shifts and evolving wellness goals are rewriting the rules, fuelling demand for protein among women, deepening health and beauty connections, and sparking a race for longevity. In fact, 2025 marked a tipping point: women have surpassed men in seeking added protein, visibly reshaping brand strategies and competitive dynamics. These changes are driving new trends, which will set the 2026 agenda.
Nick Stene
2025 Asia Pacific Outlook: Consumer Health trends & opportunities
9 Dec 25 | SGT: 11:00 AMThis webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.
Euromonitor International
K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths
4 Dec 25K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.
Yang Hu
Beauty Consumer Trends: Key Insights from the Voice of the Consumer Survey
11 Nov 25In 2025, beauty consumers are more intentional and informed than ever before. Insights from Euromonitor International’s Voice of the Consumer: Beauty Survey reveal a clear shift over the past five years—from routine-driven habits to strategic, personalised self-care.
Aiste Kriauciunaite