Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

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Webinar

2025 Asia Pacific Outlook: Consumer Health trends & opportunities

9 Dec 25 | SGT: 11:00 AM

This webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.

Euromonitor International

Euromonitor International

Article

K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths

4 Dec 25

K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.

Yang Hu

Yang Hu

Article

Beauty Consumer Trends: Key Insights from the Voice of the Consumer Survey

11 Nov 25

In 2025, beauty consumers are more intentional and informed than ever before. Insights from Euromonitor International’s Voice of the Consumer: Beauty Survey reveal a clear shift over the past five years—from routine-driven habits to strategic, personalised self-care.

Aiste Kriauciunaite

Aiste Kriauciunaite

Article

Winning in China: What Australian Health Brands Can Learn from Swisse’s Success

27 Oct 25

Swisse, the Australian health brand, is the leading player in China’s online vitamins and dietary supplements market. According to Euromonitor International E-Commerce data, the brand has maintained its top position since 2022 without serious competition from other brands.

Yang Hu

Yang Hu

White Paper

Rise of Chinese brands in Southeast Asia

24 Oct 25

The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.

Euromonitor International

Euromonitor International

Article

Where Beauty Consumers Are Shopping – and Why It’s Not Where You Think

20 Oct 25

The beauty and personal care industry has long been considered recession-proof. But in 2025, the rules of retail are being rewritten. If you're a brand, retailer or investor in the beauty and personal care space, understanding these changes is no longer optional – it’s essential.

Euromonitor International

Euromonitor International

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