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Reflections from In-Cosmetics Global 2025
4 Aug 25In-Cosmetics Global 2025, served as the platform for industry experts to discuss the future through different lenses. Bringing together leading brands and professionals, the event showcased pioneering ingredient technologies, sustainability initiatives, and market trends. On reflection, several key insights presented during the conference have already materialised as key themes in company and product developments, highlighting its role in shaping the strategic direction of the global cosmetics landscape. Themes highlighted by Euromonitor International include aging well and mood-based beauty, digitalisation and AI adoption and next generation sustainability.
Emilie Hood
The Rise of C-Beauty Brands in Southeast Asia
21 Jul 25The rise of C-beauty brands has fundamentally reshaped China’s competitive landscape in beauty. After years of rapid evolution, the market leaders have now solidified their positions, making it increasingly difficult for new entrants to gain traction in a saturated environment.
Yang Hu
2025 Asia Pacific Beauty: What’s Driving Growth in China, Japan and South Korea?
18 Jul 25Asia Pacific continues to lead the global beauty and personal care landscape, accounting for over 30% of global market value. Despite its scale, the region is projected to grow by 3% between 2024 and 2029. Within Asia Pacific, the trajectories of major markets – China, Japan and South Korea – highlight distinct consumer behaviours, brand strategies and innovation pathways, underscoring the need for market-specific approaches.
Aya Suzuki
The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Tim Chuah
The Future of Fragrance
2 Jul 25This article will unpack the trends, consumer preferences and dynamic innovations shaping the future of the fragrance industry. Whether you’re a perfume enthusiast, an industry professional, or simply someone who loves their daily spritz, you’ll gain a fresh understanding of where fragrance is headed.
Euromonitor International
Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce
26 Jun 25In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
Rabia Yasmeen