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Chart of The Month: The Blueprint for Strategic Loyalty Programmes
30 Jul 25Our latest Chart of The Month explores the rewards offered by traditional and next-gen loyalty programmes and how this influences their score on Euromonitor's Loyalty Engagement Index.
Nadejda Popova
Packaging as a Catalyst for Customer Loyalty in Food and Beverage
18 Jul 25As the tangible representation of a brand’s identity, packaging bridges the gap between digital impressions and real-world experience, influencing consumer trust, perceived quality and buying behaviour.
Prudence Lai
Tracking Loyalty Promotion Rates Amid Rising Prices and Tariff Concerns
11 Jul 25With rising prices and global competition for key ingredients intensifying amid ongoing tariff uncertainty, retailers and brands are under pressure to manage costs, while staying relevant to value-conscious shoppers. Loyalty programmes are becoming an essential tool, not just for retention, but for delivering meaningful value to consumers beyond the transaction. Knowing where and how to deploy loyalty promotions is now critical, requiring close monitoring and benchmarking across competitors to unlock strategic advantage in a volatile retail environment.
Jared Conway
Loyalty Under Pressure: Navigating Economic Volatility, Tariffs and Consumer Fatigue
30 Jun 25As global economic conditions tighten and consumer behaviour shifts, loyalty programmes across regions are being reimagined to stay relevant and resilient.
Nadejda Popova
Designing Loyalty for Scale and Impact – Learnings and Trends from Loyalty Summit, London
12 Jun 25The Loyalty Summit in London (4-6 June) revealed just how far loyalty strategy has evolved – and how fast it must continue to.
Nadejda Popova
Paid Loyalty Subscriptions: Breaking New Ground or Business as Usual?
29 May 25In a volatile, tariff-disrupted market with pressured consumer spending and declining sales, companies are rethinking how to diversify and grow revenue – placing renewed focus on paid subscriptions within loyalty programmes.
Nadejda Popova