Loyalty Explore the evolving customer loyalty landscape from a multi-industry perspective. Gain insights and learn how to boost retention, increase engagement and future-proof your strategies with our thought leadership.

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Article

Trending Topics: Next-Gen Online Storefront

25 Sep 25

Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.

Michelle Evans

Michelle Evans

E-book

Trending Topics: Cross-Industry Shifts Into 2026

4 Sep 25

What are trending topics? Read about the five you should prioritise to remain competitive in this report.

Euromonitor International

Euromonitor International

Video

Introducing Euromonitor's Trending Topics

4 Sep 25

Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.

Euromonitor International

Euromonitor International

Article

Turning Transactions into Loyalty: How In-Store Touchpoints Power Reward Programmes

1 Sep 25

With global retail projected to exceed USD20.8 trillion in constant terms by 2029, and e-commerce penetration to reach 28%, brick-and-mortar retailers must elevate their strategies and enhance the customer journey, especially when supported by well-designed loyalty programmes. To this end, retailers are increasingly leveraging in-store experiences and touchpoints to activate, reinforce and, crucially, personalise engagement.

Paula Goni

Paula Goni

Article

Credit Card Rewards Get a Tech and Personalisation Makeover

26 Aug 25

Greater competition, fintech innovation, and data utilisation have contributed to the rising standard of credit card reward and loyalty programmes around the world. Personalisation of rewards, partnerships with brands and merchants, and digitally adaptable platforms are becoming the standard for the next level of card rewards.

Kendrick Sands

Kendrick Sands

Article

Loyalty Winners and Losers for Q2 2025

14 Aug 25

In today’s hypercompetitive landscape, loyalty is more than just a customer retention tool. It has become a strategic lever for growth, brand differentiation and long-term value creation. Companies are investing heavily in loyalty programmes, but many still fail to monitor how their public commitment to loyalty compares to others in the market. Euromonitor International’s Loyalty Index offers valuable perspective, tracking and comparing how frequently leading brands and companies mention loyalty in public documents.

Jared Conway

Jared Conway

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