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New loyalty engines: Who drives choice?
12 May 26 | GMT: 03:00 PMExplore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled loyalty strategies for the future.
Euromonitor International
The Loyalty Edge: How UK Grocers Win Repeat Customers
31 Mar 26The UK grocery retail landscape has become increasingly defined by the prominence of member-only pricing, as retailers seek to deepen loyalty participation and reinforce perceptions of value amid a highly constrained macroeconomic backdrop marked by the rising cost of living and skyrocketing energy prices.
Nadejda Popova
Understanding Cross‑Country Loyalty Dynamics in the Airline Industry
23 Mar 26Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.
Jared Conway
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
16 Feb 26Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Rocio Franco
Buy Now, Pay Later Reshapes Loyalty Dynamics
10 Feb 26Consumers are demanding instant, personalised value, and BNPL is quickly becoming the gateway. As flexible payments blend seamlessly with rewards, a new loyalty battleground is emerging. The brands that move first will capture attention, earn engagement and shape the future of loyalty.
Nadejda Popova
Top Five Trends Shaping Loyalty in 2026
26 Jan 26Loyalty is evolving as brands move beyond purely transactional rewards towards more personalised, experience-driven engagement. Emerging trends such as agentic AI, immersive micro-content, choice-based rewards and wellness-led incentives are reshaping how value is created and delivered – with growing focus on high-net-worth consumers who expect tailored, premium and highly relevant experiences.
Nadejda Popova