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Top Trends Shaping the Population
24 Nov 25Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.
Jana Rude
Lessons from the Leaders in Q3 Customer Engagement
12 Nov 25Engagement is a leading indicator of loyalty success. Euromonitor’s Engagement Index reveals clear Q3 shifts: some brands strengthened digital habits through personalised app journeys and authentic social content, while others lost momentum despite strong sales. Monitoring engagement early helps companies benchmark performance, anticipate holiday trends, and refine strategies that keep shoppers connected and ready to convert.
Jared Conway
The Future of Product Information: 2D Barcodes, Generative AI and the Evolving Digital Shopper
22 Oct 25The retail industry is at an inflection point. Consumers are looking for reliable product information through product labels and digital platforms, while new technologies – especially generative AI and conversational search – are reshaping product discovery and engagement.
Rabia Yasmeen
Gamified Loyalty: Underrated Today but Poised for Future Growth
15 Oct 25While loyalty programmes continue to be a key driver of customer retention, gaps in engagement and reward redemption often hinder their impact. To address this, brands are leveraging gamification to drive sustained participation, strengthen emotional connections and convert memberships into dynamic, interactive ecosystems that keep shoppers returning through meaningful experiences.
Nadejda Popova
LOMA 2025: Loyalty Takes Centre Stage in Latin America
29 Sep 25On 2-3 September 2025, Mexico City hosted the first ever LOMA Congress – a milestone event that placed loyalty strategies at the heart of the conversation in Latin America. For two days, brands, experts and practitioners came together to unpack what’s working, what’s evolving and where the region is placing its bets when it comes to customer connection.
Rocio Franco
Trending Topics: Next-Gen Online Storefront
25 Sep 25Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Michelle Evans