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[Opportunity Minded] How to Stand Out with Effective Product Positioning and Marketing Claims
19 Feb 26Which claims or attributes should you use to convert shoppers into customers? Tune in for tips on effective product positioning in this episode of Opportunity Minded.
Euromonitor International
Mapping Beauty Ingredient Opportunities Through Brands and Innovation Activity
16 Feb 26Tracking beauty ingredient growth requires understanding which ingredients are gaining traction and which companies and brands are driving adoption and innovation. This article focuses on salicylic acid, an important functional ingredient across skin care and hair care. Using Euromonitor’s Ingredients Dashboard, we examine how usage is concentrated among leading multinationals while faster-growing brands are expanding their portfolios.
Jared Conway
2026 Consumer Trends and Industry Insights
5 Feb 26 | GMT: 03:00 PMGet ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.
Euromonitor International
The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries
29 Jan 26Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.
Miri Eliyahu
What Are the Top Consumer Trends in 2026?
20 Jan 26A new year always raises this question for brands: what do consumers want next? In 2026, B2C companies will continue to navigate evolving priorities and expectations. So, how do you keep up? With our global consumer trends report, which helps you get up to speed on emerging demands in the coming months.
Alison Angus
From Cravings to Conscious Choices: The Rise of Intentional Snacking
15 Jan 26Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.
Rasa Vaiciuniene