Innovation An insights-driven, customer-centric approach is key for breakthrough innovation. Our insights reveal early signals from new product launches and how the attributes address shifting consumer demands, giving you a competitive edge.
Find content by
Appliances and Electronics Consumer Foodservice Drinks Food and Nutrition Health and Beauty Home Products Industrial Markets Ingredients and Packaging Luxury and Fashion Nicotine and Cannabis Payments and Lending Retail and E-Commerce Travel
Consumer Trends Digital Economies Innovation Loyalty Market Research in Action Sustainability Wellness
Asia Pacific Australasia Europe Latin America Middle East and North Africa North America Sub-Saharan Africa
Refine By

Editor's Choice

Shop Our Reports

Strategy Briefing

Product Innovation in Soft Drinks

This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global soft drinks. Three key…

Read More
Soft Drinks World
Strategy Briefing

Voice of the Industry: Innovation

This report analyses the results of Euromonitor International’s Voice of the Industry: Innovation survey capturing data and insights on how companies approach…

Read More
World Innovation

Latest Content

White Paper

Top Global Consumer Trends 2026

5 Nov 25

How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.

Euromonitor International

Euromonitor International

Article

The Protein Paradox: When Health Claims Become Table Stakes

23 Oct 25

In the CPG competitive landscape, product claims have long been viewed as a strategic tool for differentiation and premium pricing. Health-focused claims have historically commanded price premiums as consumers demonstrate willingness to pay more for perceived nutritional benefits.

Miri Eliyahu

Miri Eliyahu

Article

Redefining Wellness: Europe’s Sports Nutrition Evolution

15 Oct 25

Europe’s sports nutrition industry is evolving from performance-focused products to holistic wellness solutions. Driven by innovation, changing consumer values, and demand for transparency, the market now embraces mental well-being, clean labels, and sustainability—blurring the lines between fitness and everyday health.

Aishwarya Rajpara

Aishwarya Rajpara

Article

How New Product Pricing Impacts Staying Power

7 Oct 25

Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

Jared Conway

Jared Conway

Article

Top 5 Product Innovation Mistakes to Avoid

25 Sep 25

Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here are the five biggest mistakes companies make when developing these strategies or new products.

Alison Angus

Alison Angus

Video

[Opportunity Minded] Mastering the Product Innovation Process

26 Aug 25

Discover the secrets to successful product innovation and NPD strategies in this episode of Opportunity Minded.

Euromonitor International

Euromonitor International

Consulting Custom research solutions that leverage our network and multi-methodology expertise. Our consulting team partner with you to answer your commercial questions, building a project framework, deliverable and timeline that meets your research needs Learn More
© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587