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Next Asian Wave: Strategies influencing global markets
7 May 26 | SGT: 11:00 AMJoin our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
Euromonitor International
Redesigning FMCG Innovation: How Feasibility Is Rewriting Competitive Strategy
20 Apr 26Climate volatility and commodity disruption are forcing FMCG companies to rethink how innovation is designed and scaled. This article explores why feasibility is moving upstream in the innovation process, reshaping formulation choices, portfolios and long term strategy. As resilience becomes a competitive advantage, brands are redesigning innovation systems to ensure products remain viable under sustained supply uncertainty.
Alison Angus
Longevity Ingredients in Beauty: Separating Trends from Drivers of Skin Care and Hair Care Growth
2 Apr 26Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption signal where companies should invest versus where they should wait.
Ina Dawer
Chart of the Month: FMCG Innovation Gets Selective - Fewer Launches, Higher Precision
1 Apr 26Global market volatility, cautious consumer spending and tightening margins are forcing FMCG companies to rethink how they innovate. As volume growth stalls, FMCG players are increasingly prioritising value creation over unit expansion. New online product launches fell by 20% in 2025, reversing the previous year’s growth and signalling a clear pivot from high‑volume, low‑impact launches towards fewer, more evidence‑led bets.
Egle Tekutyte
[Opportunity Minded] How to Stand Out with Effective Product Positioning and Marketing Claims
19 Feb 26Which claims or attributes should you use to convert shoppers into customers? Tune in for tips on effective product positioning in this episode of Opportunity Minded.
Euromonitor International
Mapping Beauty Ingredient Opportunities Through Brands and Innovation Activity
16 Feb 26Tracking beauty ingredient growth requires understanding which ingredients are gaining traction and which companies and brands are driving adoption and innovation. This article focuses on salicylic acid, an important functional ingredient across skin care and hair care. Using Euromonitor’s Ingredients Dashboard, we examine how usage is concentrated among leading multinationals while faster-growing brands are expanding their portfolios.
Jared Conway