The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently, their impacts on consumer markets and behaviour reveal distinct patterns that are vital for mitigation planning. 

This report uncovers how leading FMCG players are reinventing innovation for the next era of growth – shifting from activity to impact, embedding AI throughout the innovation chain and building resilience against structural market constraints. It shows why these strategic pivots matter now, and how forward-thinking companies can use them to secure competitive advantage, defend relevance and unlock the next wave of consumer value in an increasingly volatile marketplace.

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

By applying a megatrends framework, brands can better understand the long-term forces and macro drivers influencing shifts in consumer behaviour. This report highlights five megatrends defining consumer markets and influencing how brands innovate, engage and stay competitive in a rapidly changing marketplace.

This report utilises Euromonitor International’s new Passport Innovation platform to explore new product launches across beauty, health and home categories. The report features new brand and sub-brand launches and their attributes across the beauty and personal care, consumer health and home care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched in 2025.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the USA’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the USA’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the UK’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in India’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Germany’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Poland’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Italy’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in France’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Spain’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the beauty, health and home categories in Singapore’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the beauty, health and home categories in Mexico’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in e-commerce in the United Arab Emirates in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report utilizes Euromonitor International’s new Passport Innovation platform to explore new product launches across Food and Beverage categories. The report features new brand and sub-brand launches and their attributes across Packaged Food, Soft Drinks, Hot Drinks and Pet Care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched over the last 12 months.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Australia’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in India’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Food and Beverage categories in the United Arab Emirates’ e-commerce space in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in Australia’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in Poland’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.