By applying a megatrends framework, brands can better understand the long-term forces and macro drivers influencing shifts in consumer behaviour. This report highlights five megatrends defining consumer markets and influencing how brands innovate, engage and stay competitive in a rapidly changing marketplace.

This report utilises Euromonitor International’s new Passport Innovation platform to explore new product launches across beauty, health and home categories. The report features new brand and sub-brand launches and their attributes across the beauty and personal care, consumer health and home care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched in 2025.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the USA’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the USA’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the UK’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in India’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Germany’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Poland’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Italy’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in France’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Spain’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the beauty, health and home categories in Singapore’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the beauty, health and home categories in Mexico’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in e-commerce in the United Arab Emirates in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report utilizes Euromonitor International’s new Passport Innovation platform to explore new product launches across Food and Beverage categories. The report features new brand and sub-brand launches and their attributes across Packaged Food, Soft Drinks, Hot Drinks and Pet Care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched over the last 12 months.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Australia’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in India’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the Food and Beverage categories in the United Arab Emirates’ e-commerce space in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in Australia’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in Poland’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in Italy’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in France’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

This report examines new product development (NPD) activity within the food and beverage categories in France’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.