This report examines new product development (NPD) activity within the food and beverage categories in Poland’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Poland report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Poland report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in Poland
Innovation centres around balancing indulgence and mindful snacking
Innovation in packaged food categories records mixed performance year-on-year
Key attributes: Low fat and low sugar intake lead health claims
Danone launches Actimel+ Triple Action range with gradual roll-out across Europe
Pet humanisation trend boosts innovation in the polarised pet food market
NPD faces setback amid economic instability
Key attributes: Leading attributes driven by functional added benefits in pet food
Vet Expert’s premium quality products launched at online retailers
No/low alcohol trend fuels NPD in RTDs and beer
Newly launched products in beer gain category share in Polish market
Key attributes: Sustainability shaping alcoholic beverage innovation
Flavour innovation drives new launches in alcoholic drinks
Health and functionality redefine soft drinks innovation
New ban on energy drinks sales challenges NPD activity, despite overall growth in share
Key attributes: Reduced sugar intake is a major focus of newly launched products
Functional and fortified beverages expand their presence in the Polish market
Wellness-focused tea blends and premium coffee drive new launches
Economic uncertainty negatively impacts coffee NPDs
Key attributes: Health claims focus on functionality, added benefits and reduced sugar
Mokate introduces protein-enriched cappuccino
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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