This report examines new product development (NPD) activity within the Beauty, Health and Home categories in the UK’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in United Kingdom report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in United Kingdom report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in the UK
Ingredient-led beauty at the forefront of product innovation
NPD enters a slower phase, while private label efforts accelerate
Key attributes: Rising focus on skin health, functionality and sensitive skin solutions
NPD highlights in beauty and personal care
NPD focus on digestive health, beauty from within and healthy ageing
The pace of innovation has slowed down, while NPD retention remained relatively high
Key attributes: Preventative and specialised solutions
Healthy ageing and energy-enhancing products
The rise of wellness-focused scent innovation
Innovation accelerates in surface and laundry care categories
Key attributes: Eco-credentials strengthen product staying power
High-performance eco-friendly cleaning solutions
Sustainability and premiumisation fuel NPD
Successful year for new product launches combined with strong retention
Key attributes: Products with sustainability claims show strong retention
Reusable and lifestyle-driven formats
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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