This report examines new product development (NPD) activity within the food and beverage categories in France’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in France
NPD focus on intentional indulgence, functional benefits, and flavour diversification
Focus on core product performance slowed down new product launches
Key attributes: Intentional indulgence heightened the role of health attributes
Snacks with unique, modern flavours appeal to French consumers
Shifting preferences towards premium quality pet food shape NPD
Pet food NPDs’ stable performance is due to premiumisation and brand loyalty
Key attributes: Rising potential for health- and weight-focused pet food
NPDs led by demand for tailored and functional pet food
Spirits account for majority of new product launches
NPDs in beer gain share despite high inactivity rate in 2024
Key attributes: Focus on natural ingredients and clean label shapes claims
Le Barteleur’s ready-to-drink cocktails enter the online retail channel
Functional, organic teas at the forefront of hot drinks innovation
New launches lost share because of economic challenges
Key attributes: Consumers seeking functionality in hot drinks is reflected in top claims
The French brand Eclore offers tea blends that unite taste with organic plant benefits
Innovation driven by new flavours and functional, better-for-you soft drinks
NPD’s positive performance highlight close match between demand and innovation
Key attributes: Hydrating and zero sugar claims lead in soft drinks
New soft drinks launches focus on promoting better hydration
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What’s covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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