This report examines new product development (NPD) activity within the food and beverage categories in Mexico’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Mexico report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Mexico report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in Mexico
Sweet biscuits lead innovation within packaged food
New product launches in ice cream boosted by flavour innovation
Key attributes: Rising consumer awareness of health reflected in claims
Case study: Oreo launches new Mexican line as part of localisation strategy
Spirits lead in NPD activity, while RTDs offer potential for growth
New spirits gain share in category assortment
Key attributes: Consumers gravitate to unique and modern flavours
Case study: Flavour innovation and premium offering drive NPDs in alcoholic drinks
Pet humanisation and rise in cat ownership boost new product development
High launch activity, low staying power for new pet food launches in Mexico
Key attributes: Desire for pet wellbeing boosts health claims in new products
Case study: Pet snacks with functional benefits appeal to pet owners
New instant coffee flavours and herbal tea blends drive innovation
New tea launches gain share in the assortment, with coffee showing stability
Key attributes: Functionality and no sugar claims lead in hot drinks
Case study: Café Vuela targets premium coffee lovers
Demand for functional beverages fuels NPD in soft drinks
Bottled water NPDs gain share in assortment, while juice and energy drinks struggle
Key attributes: Functional and fortified are top claims with further growth potential
Case study: Vitamin-fortified electrolyte drink offers advanced hydration
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Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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