This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Poland’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Poland report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Poland report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in Poland
Health- conscious beauty in the centre of innovation
New launches delivered mixed results across categories
Key attributes: Hydrating is the primary attribute beauty and personal care NPDs carry
Ingredient- and wellness-led innovation fuels new launches
Polish consumers’ preventative approach to health boost NPDs
Sports nutrition NPDs boom, despite one in three disappearing from the e-commerce
Key attributes: Immune system support tops the list as the leading health claim
Dietary supplements with specialised focus
Eco-friendly formulations and affordable products drive new product development
New product launches boom in air care in 2024, driven by scent innovation
Key attributes: Sustainable new products hold further opportunities in Poland
BIOStar’s natual cleaners hit retailers’ digital shelves
Eco-consciousness drives tissue and hygiene innovation
High NPD retention and brand renovation drive success of new launches
Key attributes: Naturally-derived leads NPD claims
Bella Control Pants expand across Europe
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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