This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Spain’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.
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Key Findings
The Innovation in Spain report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Spain report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across Beauty, Health and Home categories in Spain
The skinification trend fuels new launches in moisturisers and treatments
Inflationary pressures and cost-cutting measures slow innovation momentum
Key attributes: New products carrying health claims post higher retention locally
Hyaluronic acid-infused new products accelerate
Vitamins and dietary supplements led NPD activity with new hybrid format launches
Economic uncertainty and cross-category competition slows innovation down
Key attributes: NPDs with health claims hold further innovation potential
Innovative formats and targeted solutions fuel new launches
Sophisticated fragrances and simplified solutions shape new product development
Innovation investment varied across home care categories
Key attributes: Sustainability claims help to strengthen brand trust
Mimosín’s new fabric conditioner offers extended scent longevity
Innovation centres around comfortable and eco-friendly solutions
Fewer, but more strategically optimised, new products entered the market in 2024
Key attributes: One in four new products claims to be environmentally friendly
Eco-conscious diaper brand expands its retail presence across Spain and other markets
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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