This report examines new product development (NPD) activity within the food and beverage categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Brazil report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Brazil report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in Brazil
New sub-brand launches dominate innovation in packaged food
Evolving NPD strategies amid economic strain
Key attributes: Regulation results in more health claims yet less success than globally
Case study: Papapá expands product line with more healthy and natural snacks
Innovation in pet food is driven by pet humanisation trend
Competitive and economic pressures lead to high turnover in pet food
Key attributes: Healthy, weight and vitamins are the top claims in pet food NPD
Case study: Despite significant NPD activity, product survival rates remain low
Brand renovation offers a path to competitive advantage in the soft drinks industry
RTD tea sees an increase in new launches despite relatively small volume size in Brazil
Key attributes: Functionality increases appeal and activity of soft drinks
Case study: Yaí is positioned as a healthier refreshment alternative to carbonates
Premiumisation and functional offerings increase NPD in hot drinks
Shift towards ready-to-drink formats limit investment in hot drink innovation
Key attributes: Sleep-aid and relaxation-related claims lead in teas
Case study: Successful launches of functional tea blends and premium coffee
Flavour exploration remains key driver of alcoholic drinks innovation
Brands capitalise on the booming demand for ready-to-drink alcoholic beverages
Key attributes: Local flavour variations are of key importance in Brazil
Case study: Schweppes taps into the RTD trend with Gin Tonica Pink
Monitoring Innovation for business growth
Passport Innovation: Methodology
Passport Innovation: What’s covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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