This report examines new product development (NPD) activity within the food and beverage categories in Spain’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.
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Overview:
This Innovation Country Report is part of a series of reports providing data and analysis on new product launch activity across digital shelf across Food and Nutrition and Beauty, Health and Home categories. The reports explore what type of innovation is happening and in which retailers across selected geographies.
The data contained in these reports are based on Euromonitor’s Innovation platform - an AI-powered platform that identifies and tracks new brand and sub-brand launches across the global digital shelf from January 2021 onwards. It monitors their expansion over time into new countries, retailers and categories, and also shows if they have been discontinued.
The Innovation in Spain report includes:
Data and analysis on new brand and subbrand launches at online retailers within specific country across:
- Food and Nutrition categories, such as Packaged Food, Soft Drinks, Hot Drinks, Alcoholic Drinks, and Pet Care;
- Beauty, Health and Home categories, such as Consumer Health, Beauty and Personal Care, Tissue and Hygiene, and Home Care.
The Innovation in Spain report answers:
- Is specific country a pacesetter or follower in terms of new product launches across specific industries?
- What industries lead in terms of new product launches within specific country?
- What type of innovation is happening within specific industries and categories?
- What are the examples of some of the innovations across the categories?
- Which retailers are leading in new product launches within specific country?
Snapshot of NPD activity across food and beverage categories in Spain
Pet food with natural, high-quality ingredients fuels innovation
High retention shows strong alignment between NPDs and consumer demand
Key attributes: Health-focused functionality is reflected in the leading product claims
True Origins expands its offering of premium quality dehydrated meat snacks for dogs
Through renovation, brands seek to adapt to changing consumer preferences
New product launches in ice cream are capturing a larger market share
Key attributes: Rising demand for healthier snacks shape top claims
Innovation centres around organic ingredients and clean labels
Innovation focuses on health, functionality, and flavour
NPDs in bottled water gain share, while carbonates struggle with retention
Key attributes: Claims on sugar content hold prime importance
Hydration-focused concentrate expands across markets and retailers
Polarisation in hot drinks serves as a catalyst for NPDs
Innovation strategies adjusted in response to economic challenges
Key attributes: Functional wellness benefits define top health claims
Teekanne expands its iced tea range in the Spanish market
Innovation is led by premiumisation and no/low alcoholic drinks alternatives
Greater resonance with younger generations strengthens the presence of RTDs
Key attributes: Clean ingredients and labelling drive top claims in alcoholic drinks
Mahou pioneers alcohol-free and gluten-free beer in Spain
Monitoring Innovation for business growth
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Passport Innovation: What's covered?
Passport Innovation retailer coverage
Buy Innovation reports to:
- To understand what type of innovation and where is happening across the broader category scope
- To gain insights into how new product launches are aligned with changing consumer preferences and what needs remain unmet
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