In 2024, Egypt's real GDP growth slowed to 2.4%, lagging behind the regional average, despite robust private spending and export growth. Over 2024-2029, the economy is forecast to expand at a CAGR of 5.0%, driven by an increasing labour force and potential policy stimuli. Inflation is expected to moderate further, supported by tighter monetary policies and a demand slowdown, despite the currency depreciation's impact on import costs.

The number of households in Egypt is set to increase moderately over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by high inflation, which contributed to rising living costs. The fastest household expenditure growth over 2022-2027 is set to be recorded by couples with children. Urbanisation is set to intensify, but Egypt will still rank among the bottom third countries in the Middle East and North Africa by 2027 in terms of

The operational and regulatory environment in Egypt has deteriorated, particularly in the areas of labour freedom and judicial effectiveness, creating a challenging business climate. In addition, high interest rates and low worker productivity have constrained private industry investment and expansion. However, the country’s improving financial system and opportunities in technology and renewable energy suggest potential for increased FDI and economic growth over the forecast period.

In 2024, Egypt's average gross income ranked 16th in the Middle East and Africa, showing a 16.8% real increase in per capita disposable income. This improvement, driven by lower unemployment forecast with a 29.8% real growth to continue in disposable income over the forecast period. However, significant income inequality persists, with the top 10% of households accounting for 28.6% of total disposable income.

Value sales of baby food in Egypt are set to record a double-digit increase in 2025, with prices rising by over 15%. This growth is primarily driven by persistent inflation affecting the Egyptian market, which continues to raise operational costs and the expense of importing goods. The depreciation of the local currency has also played a role, particularly as all infant formula is imported. Additionally, ongoing volatility and scarcity of foreign currency have further exacerbated pricing pressur

Value sales of cheese in Egypt are set to record a double-digit increase in 2025, driven primarily by significant price hikes, especially during the first quarter of the year. These increases were largely due to rising raw material costs, particularly milk, alongside a substantial fuel price surge in March 2025 that inflated operational expenses across the industry. Among cheese categories, soft cheese emerged as the leader in value growth, underpinned by its affordability, nutritional appeal, a

Value sales of drinking milk products in Egypt are projected to achieve double-digit growth in 2025, driven by a combination of rising prices and a rebound in demand volumes. Following an initial period of adjustment, Egyptian consumers, who value milk as an essential household staple, have largely adapted to the new pricing environment, resulting in a recovery in purchasing patterns.

In 2025, the Egyptian market for yoghurt and sour milk products recorded a notable increase in value sales. This growth was achieved despite substantial price increases exceeding 15%, primarily driven by rising milk prices, higher costs for animal feed, and increased operational expenses amid inflation. While prices rose sharply, the market still achieved modest gains in both volume and value.

Value sales of other dairy are set to increase in Egypt in 2025, primarily as a result of price rises exceeding 15%. These heightened prices stem from surging costs of raw materials and fuel, which have significantly impacted commodity pricing across the board. The lack of government price regulation amid ongoing inflation has further exacerbated the situation. Despite these substantial price adjustments, volume sales within many other dairy categories are showing an improvement in 2025, over 20

Value sales of butter and spreads are set to record a double-digit uplift in 2025, alongside positive retail volume growth. This trend is primarily a direct consequence of substantial price increases. Elevated prices have largely stemmed from the high cost of importing butter from major producing countries such as New Zealand and Ireland. The depreciation of the Egyptian pound has significantly inflated import costs, compelling both importers and retailers to raise prices. While importers have a

Value sales of dairy products and alternatives are set to rise in Egypt in 2025, primarily driven by significant price increases across various categories. Several key factors have contributed to this upward pressure on prices, notably the rising cost of essential raw materials such as milk, which has elevated production costs. A sharp increase in fuel prices, particularly evident in March 2025, further compounded operational costs across the supply chain, prompting manufacturers and retailers t

Value sales of plant-based dairy products in Egypt are projected to record a double-digit increase in 2025. This growth has been primarily driven by price hikes exceeding 15% during the first quarter, introduced to counter rising inflation and the escalating cost of raw materials. Imported brands within plant-based dairy, however, faced considerable challenges. These players were particularly exposed to the effects of currency devaluation and rising importation costs, which significantly undermi

Volume sales of home audio and cinema declined in 2025, continuing the downward trend observed in previous years of the review period. Despite some easing in the inflation rate and a gradual recovery in consumer purchasing power, traditional home audio devices are losing their appeal. Many Egyptians, particularly younger generations, now view these traditional audio products as outdated luxuries.

In 2025, volume sales of home video products in Egypt increased. The rising number of households played a significant role, while the cooling rate of inflation and a more stable local currency contributed to an improvement in disposable income for the average household. Additionally, the growing popularity of streaming and on-demand content subscriptions has encouraged local consumers to purchase smart TVs to access online content. The expansion of consumer finance services has also had an impac

In 2025, volume sales of imaging devices in Egypt increased. The growth in digital camera sales was largely driven by the rise in social media and digital content creation, which fuelled demand for cameras offering superior image quality and advanced features beyond those of smartphones. Furthermore, currency devaluation prompted many younger consumers to pursue remote freelancing opportunities in marketing and online content creation, particularly jobs paid in foreign currency.

In 2025, volume sales of portable players in Egypt increased as local consumers increasingly prefer the convenience and portability of wireless speakers, which are suitable for both indoor and outdoor use. Additionally, the stabilisation of the local currency enabled the Egyptian government to resume importing non-essential goods such as wireless speakers, resulting in a wider selection of models being available at reasonable prices. Technological advances, including waterproof designs, improved

Volume sales of consumer electronics in Egypt increased significantly in 2025.

Volume sales of mobile phones experienced a notable increase in 2025. The resumption of imports played a significant role, made possible by a stabilisation of the local currency after the resolution of a longstanding foreign currency shortage. This allowed the Egyptian government to relax import restrictions on smartphones. Additionally, several companies initiated local production of their models in Egypt, with plans indicating that, by 2026, 80% of mobile phones sold in the country will be man

Volume sales of computers and peripherals in Egypt increased in 2025 for several reasons. The Egyptian pound remained stable following the significant $35 billion development agreement with the UAE’s Abu Dhabi-based sovereign wealth fund, ADQ, in March 2024. This enabled the Egyptian government to ease import restrictions on computers and peripheral products, thanks to improved access to foreign currency. Consequently, the price gap between officially imported goods and their smuggled counterpar

In 2025, volume sales of wearable electronics continued to rise, with smart wearables acting as the primary driver for this growth. This upward trend can be attributed to several key factors. First, the emergence of more affordable brands has made these devices accessible to a broader segment of the local population, whether through locally manufactured models such as Oraimo and CardoO, or imported generic products that now offer increasingly acceptable quality and features.

In-car entertainment volume sales in Egypt increased in 2025, driven by growing demand for in-dash media players and in-car speakers.

In 2025, volume sales of wireless headphones in Egypt increased markedly. These products have become an essential complement to smartphones, with continuous technological advancements playing a significant role. The introduction of new models boasting longer battery life, improved sound quality, active noise cancellation, and enhanced Bluetooth connectivity has made wireless headphones increasingly practical and desirable, prompting many consumers to upgrade.

Peacefulness has witnessed a major improvement in Egypt. Having said that, authoritarianism has resulted in increasing human rights violations. Economic momentum is set to outperform peers and inflation has fallen markedly, but Egypt is more reliant on imported energy. Incomes and the population are growing, but refugee numbers have risen significantly. Internet and mobile use continues to expand, whilst 5G has finally been launched, but a digital divide exists between rural and urban areas.

Gum is showing resilience in Egypt in 2025, in both value and volume terms, albeit with value notably stronger than volume growth. This positive trajectory is despite an increase in prices, which has primarily been driven by rising costs of raw materials like sugar and higher fuel prices, impacting production and transportation. Despite these price hikes, gum remains an affordable treat for a significant portion of the Egyptian consumer base, ensuring consistent demand and contributing to overal