In 2025, Egypt’s financial cards and payments market continued to advance rapidly, driven by increased adoption of digital channels, merchant network expansion, and strong government-led initiatives to formalise and digitise financial services. Although inflationary pressures persisted, growth in card issuance and transaction volumes remained solid, supported by rising demand for credit, wider acceptance of prepaid products, and expanded mobile wallet functionality.

The womenswear market in Egypt experienced significant growth in 2025, with a retail value of EGP59.7 billion, representing 12% growth. This growth was driven by a surge in demand for affordable, value-for-money products, as consumers prioritised essential and basic garments due to high inflation and rising costs. local brands and smaller direct-to-consumer labels benefited from this trend by offering lower prices through local production and materials. The market is expected to continue its mod

Apparel accessories in Egypt experienced modest retail volume growth of 0.4% and significant retail value growth of 16% in 2025, driven by inflation and changing consumer behaviour. Despite economic challenges, local retail e-commerce platforms and brands were driving sales through affordable options and innovative strategies. Key players are leveraging technology and sustainable practices to capture market share.

The Egyptian footwear market experienced a challenging year in 2025, characterised by market polarisation due to persistent economic pressures. Despite this, the retail value of footwear reached EGP31.4 billion, representing a 9% growth from the previous year. Local brands are thriving by capitalising on the demand for trendy trainers from Gen Z consumers and leveraging social media platforms for direct interaction and enhanced reach. The market is expected to experience modest growth over the f

Egypt’s jeans market faced challenges in 2025 from high inflation and currency devaluation but recorded strong export growth, supported by strategic partnerships and favourable trade agreements. Retail volume sales declined by 5% to 13.9 million units, while retail value grew by 13% to reach EGP22.1 billion, indicating a polarised market where price-sensitive consumers coexisted with an affluent segment driving demand for premium international labels. The market is expected to grow at a CAGR of

The menswear market in Egypt experienced significant consumer pressure in 2025, due to high inflation and rising prices, which led to a fundamental shift in purchasing behaviour. Despite this challenging economic climate, the market recorded growth of 11% to reach EGP37.4 billion in 2025. Promotional activities became a major driver of sales, with consumers delaying purchases in anticipation of discounts, sales, or special offers. The rise of export leftovers or export stock also gained traction

The hosiery category in Egypt experienced significant growth in 2025, with a retail volume of 41.7 million units and a retail value sales totalling EGP6.2 billion, driven by factors such as market polarisation and changes in consumer behaviour.

The sportswear market in Egypt experienced retail value growth of 19% in 2025, reaching EGP27.6 billion. This growth was driven by a combination of economic factors, consumer behaviour, and technological advancements. Sports and non-sports apparel remained the largest subcategory, with a value of EGP117 billion and a growth rate of 12%. The market is expected to continue growing, driven by increasing health consciousness, government initiatives to promote outdoor activities, and the expansion of

The childrenswear market in Egypt faced a complex dynamic in 2025, with a decline in sales volume due to high inflation and price hikes. Despite this, current retail value sales grew by 18%. Regardless of economic challenges, local brands were thriving by offering affordable and trendy products, leveraging social media, and expanding their presence in key retail locations.

Egypt's apparel and footwear market experienced significant polarisation in 2025, driven by economic pressures and changing consumer behaviour. The market was characterised by a shift towards both value-for-money propositions and luxury items, with local brands and sustainable models driving innovation. Disposable income rose to EGP14.6 trillion in 2025, supporting demand for apparel and footwear. The apparel and footwear market is expected to remain dynamic, driven by government support for the

Hot drinks in Egypt continued to record solid momentum in 2025 as rising population numbers, expanding retail access and increasing engagement with health and wellness shaped demand across categories. Tea remained the core of household routines, underpinning overall stability within the industry, while coffee captured growing interest among younger consumers who are driving a more vibrant café culture and experimenting with new formats. The category benefited from improved distribution and more

Other hot drinks recorded modest but steady momentum in 2025 as Egyptian consumers showed growing interest in indulgent beverages and café-inspired flavours. While the category remained much smaller than tea or coffee, demand benefited from rising exposure to international drink trends and a widening presence of chocolate-based beverages in cafés and quick-service outlets. Parents also increasingly purchased flavoured powder drinks for children as at-home treats, supporting household usage throu

Coffee consumption in Egypt continued to strengthen in 2025 as evolving lifestyles, expanding urbanisation and increasingly social habits supported greater engagement with the category. Faster daily routines, longer working hours and the growing popularity of co-working spaces encouraged consumers to integrate coffee more deeply into their day, turning it from an occasional indulgence into a regular part of daily routines. The expansion of both international and local coffee chains further reinf

Tea continued to show strong momentum in 2025 as it remained deeply embedded in Egyptian daily life and social culture. Household consumption remained steady despite economic pressures, as tea is widely viewed as an affordable, essential beverage consumed at all times of the day. The category also benefited from consistent availability across both traditional and modern retail, with strong brand visibility reinforcing consumers’ trust in familiar labels. While inflation influenced purchasing beh

Bottled water is gaining appeal in Egypt as younger demographics become more health aware. Carbonated bottled water is attracting some consumers away from carbonates, as they seek a healthier sparkling beverage.

RTD tea is a niche category that is restricted by higher prices, with demand concentrated among higher income groups. Competition is a limitation, although the emergence of more affordable reduced-sugar brands offers some scope for future growth.

Competition from juice drinks is hampering volume sales of concentrates in Egypt, with juice drinks the preferred choice for many budget-conscious consumers.

Soft drinks in Egypt showed a notable recovery in volume sales over 2025, despite the persistent threat of inflation and upward pressure on prices. Consumption is being driven by the strong popularity of carbonates and dynamic progress in energy drinks. Locally produced brands are stimulating interest and driving volume sales with affordable lines, whilst creating a more challenging competitive landscape for traditional brands.

The growing appeal of local brands has supported the carbonates category in Egypt, with the country’s young demographic enticed by these new options. Flavour development and smaller formats have also attracted consumers alongside healthier lines from emerging brands. The boycotting of major foreign brands has dampened sales in recent years, giving local brands the opportunity to gain visibility and secure a foothold in carbonates.

RTD coffee is gaining popularity in Egypt aided by the heavy marketing support of the Nescafé brand. However, the high price of RTD coffee is limiting appeal to higher income groups in Egypt, with growth from a small base.

Affordability and health were the main drivers within the juice category over 2025. The bulk of volume sales can be attributed to juice drinks as most Egyptians remained price sensitive. Health awareness is driving consumers towards 100% juice which serves as a premium alternative.

Sports drinks remains a niche category in Egypt, with high prices and limited availability hampering development, which resulted in deep volume declines over 2025. The emergence of affordable local brand CR7 and PepsiCo Inc’s Powerade in the second half of 2025 provides some ground for optimism.

Asian speciality drinks is still a very small and emerging category in Egypt. There is a strong appetite for trying new types of soft drinks from other cultures, which niche brands are starting to tap into. Retail e-commerce is providing a pivotal channel for emerging brands to reach Egypt’s younger demographic in particular.

Energy drinks is the most dynamic category in soft drinks, with Egyptians attracted by the functionality, flavours and affordability of such beverages. Affordable brands like Sting and FURY are resonating with Egyptians who favour the combination of low price and brand appeal.