Retail volume sales of wound care products continued to increase during 2025, driven by high product awareness of self-treatment options in Brazil. Consumers aimed to reduce unnecessary expenditure due to rising inflation. However, OTC wound care products were attractive among locals keen to avoid waiting times using the public health system. According to Euromonitor’s Health and Nutrition survey 2025, 17.5% of Brazilian consumers only seek medical help when they have a specific concern or need

The rate of growth in retail current value sales of wound care in Algeria slowed slightly in 2025. Wound care demand continues to benefit from demographic factors and lifestyle trends. Outdoor activities and sports are gradually increasing in popularity in Algeria, supporting category growth. However, growth remains modest, primarily because the category consists of basic products such as bandages and economy-priced plasters, which offer limited scope for innovation or differentiation.

Value sales are rising robustly for wound care in the Philippines in 2025. Demand is positively correlated to increased interest in outdoor sports and activities. Growing levels of health consciousness, exacerbated by the pandemic, have fuelled the growth of physical fitness facilities such as gyms, cycling, and boxing studios, leading to an increase in injuries like sprains and abrasions. Additionally, the growing popularity of running, supported by the proliferation of running clubs, has contr

Value sales of wound care are rising in New Zealand in 2025. Despite being a mature category, wound care remains an everyday staple with households generally having ample stock of sticking plasters/adhesive bandages. The category has experienced steady volume growth in almost every year of the review period - the only exception being 2020-2021, during the height of New Zealand’s COVID-19 lockdowns.

Though wound care is expected to register healthy current value growth in Tunisia in 2025, volume sales is expected to fall. In particular, the biggest segment in terms of value sales, that is gauze, tape and other wound care, is expected to see volume sales fall, as a lack of innovation dampens demand. On the other hand, the picture is more positive for sticking plasters/adhesive bandages, which is expected to register the positive value, as well as volume growth, with expanding ranges and new

Value sales of wound care in Nigeria continue to rise in 2025, largely driven by higher unit prices stemming from persistent inflation and the depreciation of the naira. However, the rate of price increase has moderated compared with 2024, when sharp cost escalation led to significant price spikes and weaker demand. With greater price stability in 2025, volume sales have recovered modestly.

2025 is seeing rising value sales for wound care in Singapore as the category benefits from stable demand for everyday first aid products and growing interest in advanced formulations. Consumers continue to purchase sticking plasters and adhesive bandages for minor injuries, with branded designs featuring licensed characters such as 3M’s Nexcare Happy Kids Magic and Beiersdorf’s Hansaplast Marvel Plaster Strips adding visual appeal for families with children.

Value sales of wound care in Kenya registered further growth in 2025, benefiting from demographic factors and lifestyle trends. An ageing population, rising consumer awareness about wound care products, and the increasing availability of products all drove wound care demand in the year.

In 2025, sales of wound care in Italy remained stable. Retail volume sales were marginal whilst value growth was driven mainly by price increases. Wound care remains a mature category where demand is sustained by the routine management of acute and chronic wounds. There is a low level of innovation which is limited to specific segments, such as advanced dressings based on biodegradable hydrocolloids offering environmental and clinical benefits. This represents a niche market compared to the broa

Wound care in Spain is projected to register further positive, if slower, retail volume and current value growth at the end of the review period. Retail volume sales are set to grow only slightly over 2025, with retail current value sales seeing good growth, supported by more stable, but still significant inflationary pressure on prices. Whilst the baseline demand for wound care products is robust, the category continues to faces challenges at the end of the review period. For example, tradition

Current value sales of wound care increased in 2025, fuelled by a heightened consumer interest in home healthcare, which continued in the wake of the pandemic. Additionally, a surge in participation in sports and outdoor activities led to more minor injuries and a greater need for first aid products. Awareness of wound hygiene grew, particularly among families with children and those caring for older people, further boosting demand. The global trend towards self-care and OTC solutions also had a

Wound care in South Africa is projected to register quite modest retail volume growth over 2025. The growth in demand is expected to be significantly slower than in 2024. Meanwhile, retail current value sales are projected to see a fast increase, only marginally slower than in 2024, supported by positive retail volume growth, but mainly inflationary pressure on prices. Despite the upward growth trajectory of wound care through the review period, it remains a small category within consumer health

Current value growth for wound care in North Macedonia in 2025 looks set to be well down on 2024. This is chiefly because the recent spike in inflation has now largely receded, though volume growth is also expected to fall below that recorded the previous year given the negative demographic situation in the country. Sales remain resilient overall, however, as such products are generally considered basic essentials and usage levels are increasing as people become more likely to suffer various typ

Value sales of wound care products in Hong Kong continue to grow in 2025 alongside a vibrant surge in outdoor and fitness-oriented lifestyles, driven by a growing culture of wellness, community engagement and government-backed recreational initiatives. From early morning run clubs along the harbourfront to weekend fitness meetups in urban parks, residents are increasingly embracing physical activity as part of their daily routines.

Retail value sales of wound care are expected to rise in current terms in Indonesia in 2025, driven by a combination of rising accident-related incidents, expanding access to modern first aid, and increased health consciousness. Everyday minor injuries such as cuts, abrasions, insect bites, and burns remain common in both urban and rural settings, encouraging consumers to stock basic wound care items at home.

Wound care has seen moderate growth in current value terms in 2025. Sales have been supported by a growing focus on self-medication, modern fast-paced lifestyles, as well as a shift towards products with valued added features (both functionally and emotionally). Demand has also been supported by a wider distribution presence in more channels, boosted by an increase in the number of pharmacies across Thailand, particularly in local communities and rural areas.

Wound care has seen modest growth in current value terms in 2025, helped by improved weather conditions that have led to an increase in outdoor activity which in turn has increased the incidence of minor injuries. Other factors such as France’s ageing population have also fuelled growth, with older consumers more likely to experience minor injuries. Despite this, consumers have remained price sensitive, favouring basic wound care products over premium, high-tech options. This has placed a limit

In 2025, wound care in Saudi Arabia continues to expand in terms of value sales, supported by rising awareness of wound hygiene and stricter health and safety standards across workplaces and healthcare facilities. Consumers remain drawn to waterproof formats, which align with cultural and practical needs such as performing wudu before prayers and enduring the country’s harsh climate. At the same time, retailers and local players are broadening their wound care assortments, with innovations in ba

The rate of growth in retail current value sales of wound care slowed slightly but remained in double-digits in Uzbekistan in 2025, driven primarily by steady demand for essential products, such as gauze, tape and other wound care, which continued to dominate sales. While the category remains to be dominated by affordable, traditional wound care items, consistent demand, a steady rise in household incomes and slight price adjustments helped to boost retail sales during the year.

Value sales of wound care increased slightly in Greece in 2025. The growth is primarily attributed to the rising penetration of higher-value products, particularly first aid kits. While the use of economy brands is increasing in segments like sticking plasters/adhesive bandages and gauze, tape and other wound care, consumers show a greater willingness to invest in comprehensive first aid kits.

Wound care is expected to register muted current value and volume growth in Portugal in 2025. All the same, wound care received a boost from the electricity blackout that affected Portugal and Spain in April 2025, as the emergency highlighted the importance of having first aid supplies always at hand. In addition, in March 2025, the EU Commission released a statement recommending that citizens in member states assemble a 72-hour survival kit containing essentials like food, water, medicine, plas

Wound care sales are expected to continue growing in current value terms in 2025, although at a slower pace than during the previous year. The category has benefited from macroeconomic developments in Argentina, where the official peso exchange rate has appreciated sharply, leading to a considerable rise in local prices. This reduced the price advantage of purchasing products across the border, leading to a notable decline in small-scale smuggling during the first half of 2025. As a result, most

Wound care has continued see healthy growth in current value terms in 2025. Danish consumers have been pursuing more active lifestyles since the pandemic, with increased participation in outdoor activities such as hiking and biking. This has led to an increased number of small cuts, scrapes, and other minor injuries, thereby increasing the need for first aid essentials such as wound care. This trend aligns with the post-pandemic focus on health and wellness, where being physically active is a pr

2025 is seeing rising value sales for wound care in Malaysia. The expansion of private label products - particularly in sticking plasters and adhesive bandages - is reshaping the competitive landscape. Retailer-owned lines such as Watsons and Guardian are strengthening their position with new launches, including Watsons Transparent Plasters, Watershield Plasters and 100% Cotton Gauze Swab. Price competitiveness and nationwide outlet coverage are helping private label players capture more share.