Most consumers in Saudi Arabia try to positively impact the environment, with key actions including recycling, reducing food waste and limiting plastic use. Over 40% of consumers are naturalists, with 45-47% willing to invest more in sustainable products. This creates opportunities for “no artificial ingredients” claims, including vegan and plant-based, to expand across beauty and personal care and hot drinks. Natural is the leading claim across all sectors, appealing to consumers amid rising co

In 2025, retail volume sales of home audio and cinema in Saudi Arabia fell by 5% to total 150,000 units, as traditional formats became increasingly obsolete. Many local consumers now favour modern, space-saving, and wireless alternatives, leading to a decline in the popularity of bulkier, cable-heavy options. The local market has transitioned away from standalone speaker systems and DVD-based setups, with convenience, aesthetics, and functionality becoming the primary purchase drivers. Smart fea

In 2025, retail volume sales of in-car entertainment systems in Saudi Arabia declined by 5% to reach 57,000 units, primarily due to the rise of factory-installed infotainment systems and shifting consumer preferences. Despite the broader automotive market's growth, aftermarket entertainment devices, including in-dash media players, standalone navigation units, and basic in-car speakers, faced significant declines. New vehicles from leading automakers such as Toyota, Hyundai, and MG increasingly

In 2025, retail volume sales of computers and peripherals in Saudi Arabia increased by 1% to reach 3.4 million units. This modest growth is attributed to a robust economic environment and favourable demographic trends. Post-pandemic hybrid work models, the digitisation of education, the expansion of the middle class, and the ongoing entry of global brands into the local market collectively fostered this positive trend. Strategic collaborations between international and local entities significant

In 2025, retail volume sales of mobile phones in Saudi Arabia increased by 1% to reach 17.6 million units, driven by the country's digital transformation, rising disposable incomes, and high smartphone adoption. Vision 2030 has played a central role in shaping the category by fostering a tech-driven economy, smart city initiatives, and significant investment in 5G infrastructure, with consumers increasingly demanding 5G-enabled smartphones to optimise their gaming, video consumption, and IoT con

In 2025, retail volume sales of imaging devices in Saudi Arabia declined by 22% to reach 19,000 units, primarily due to the growing dominance of smartphones equipped with advanced camera technologies. Flagship models from brands such as Apple, Samsung, and Huawei feature high-resolution sensors, AI-enhanced photography modes, and 4K/8K video recording, making them the preferred option for everyday use. For the majority of local consumers, these devices offer a convenient, all-in-one alternative

Retail volume sales of consumer electronics in Saudi Arabia rose significantly in 2025, driven by a tech-forward demographic, increasing disposable incomes, and the ambitious Vision 2030 initiative, which aims to reduce the country’s dependence on oil to diversify its economy, while developing health, education and tourism. There was robust growth across major categories, notably smartphones, wearable electronics, smart home devices, and wireless audio equipment. This growth was fuelled by a dig

In 2025, retail volume sales of portable players in Saudi Arabia rose by 6% to reach 2.4 million units, driven significantly by the increasing popularity of wireless speakers. This growth reflected global trends but was also deeply influenced by local consumer preferences, spending patterns, and technological advancements. The demand for wireless speakers surged as consumers developed a greater appreciation for high-quality audio experiences and the convenience of wireless connectivity, aligning

In 2025, home video in Saudi Arabia saw a rise in retail volume sales, increasing by 2% to reach one million units. This growth was primarily driven by technological advancements and shifting entertainment habits. LCD and OLED TVs, with their enhanced affordability and superior display features such as 4K/8K resolution and HDR support, became more accessible to mid-income consumers, particularly through BNPL schemes and promotional offers. The local entertainment landscape underwent a significan

In 2025, retail volume sales of wearable electronics in Saudi Arabia rose by 10% to reach 2.8 million units, driven by shifting consumer priorities, rapid digital adoption, and a supportive regulatory environment. The surge in demand was particularly fuelled by next-generation smartwatches and fitness trackers, aligning with the country’s growing health awareness and digital lifestyle. Younger demographics, comprising over 60% of the population, showed a strong preference for health-focused wear

In 2025, retail volume sales of wireless headphones in Saudi Arabia rose significantly by 5% to reach 5.1 million units. This growth was driven by the rapid adoption of Bluetooth-enabled devices, a young and tech-savvy population, and the widespread popularity of music streaming, gaming, and remote work. Local consumers increasingly favoured wireless headphones over wired options due to their portability, convenience, and improved technology, with the likes of Samsung, Sony and Apple’s AirPods o

Retail value sales of cheese in Saudi Arabia grew by 8% in current terms in 2025, reaching SAR3.4 billion. This growth was driven by strong consumption patterns across Saudi households, as cheese continued to benefit from its versatility and convenience, fitting seamlessly into daily meals, school lunches, and quick snacking occasions. Despite inflationary pressures, many local consumers maintained cheese as a regular purchase, although they became more selective, often choosing pack sizes that

Retail value sales of other dairy in Saudi Arabia increased by 7% in current terms in 2025, reaching SAR2.9 billion. This growth was driven by a rebound in consumer spending and a robust demand for both indulgent and essential products. Cream remained the largest contributor to overall value sales, underscoring its central role in local households for cooking and desserts. Plain fromage frais and quark, known locally as labneh, continued to thrive due to its staple status on breakfast and dinner

Retail value sales of drinking milk products in Saudi Arabia rose by 7% in current terms in 2025, reaching SAR6.4 billion. This growth was driven by a combination of health-related and demographic factors. Rising consumer awareness of health and nutrition played a central role, as there was a growing interest in milk as a natural source of calcium, protein, and vitamins. This trend coincided with the increasing availability of low-fat, reduced-sugar, lactose-free, and vitamin-fortified options,

Retail value sales of yoghurt and sour milk products in Saudi Arabia grew by 8% in current terms in 2025, reaching SAR5.1 billion. This solid performance was driven by evolving consumer habits, rising health consciousness, and seasonal demand peaks during the Hajj and Umrah pilgrimages - when pilgrims from around the world travel to cities such as Mecca and Medina – in addition to Ramadan with yoghurt and sour milk products being central to traditional meals of Iftar (eaten after sunset to break

In 2025, retail value sales of baby food in Saudi Arabia grew by 4% in current terms, reaching SAR3.5 billion. Despite this growth, the category faced several headwinds. Volume sales declined across core formula segments, particularly standard and follow-on milk, primarily due to falling birth rates, rising costs and a growing shift towards breastfeeding. The removal of broad government subsidies on milk formula significantly reduced affordability for many households, making the product a less a

In 2025, retail value sales of butter and spreads in Saudi Arabia grew by 9% in current terms, reaching SAR744 million. This increase was driven by strong demand for butter in everyday cooking and traditional dishes, with spending peaking during Ramadan as local consumers stocked up on ingredients for home-prepared meals. While many consumers continued to favour full-fat, natural butter, there was a marginal shift towards lighter and plant-based alternatives, reflecting growing health consciousn

In 2025, value sales of dairy products and alternatives in Saudi Arabia increased, driven by price increases, premiumisation, and a sustained consumer interest in functional, high-quality offerings. Despite inflation and changing consumption habits that slowed volume growth in some categories, the strong demand for health-linked benefits such as gut support, protein enrichment, and lactose-free options kept overall value performance robust. Yoghurt and sour milk products experienced particularly

Retail value sales of plant-based dairy in Saudi Arabia increased by 9% in current terms in 2025, reaching SAR50 million. While still a niche category within the overall industry, plant-based dairy gained traction among specific consumer groups, particularly young urban dwellers. This growth was largely driven by a rising interest in health, wellness, and ethical consumption. Products such as almond and oat milk have found particular appeal among consumers with lactose intolerance or those follo

In 2025, gum in Saudi Arabia experienced a significant rise in retail current value terms, increasing by 6% to reach SAR1.2 billion. This growth can be attributed to the enduring consumer emphasis on personal freshness and social confidence, which remain pivotal factors in daily routines across the Kingdom. The fast-paced nature of urban life and Saudi lifestyles further bolstered the demand for convenient, on-the-go products, positioning gum as an essential item. Its affordability and widesprea

Sales of sugar confectionery in Saudi Arabia grew by 7% in current value terms in 2025, reaching SAR2.2 billion. This upward trend was sustained by robust consumer demand for indulgent treats and gifting products, particularly during seasonal occasions such as Ramadan, Eid, and school holidays. Despite increasing health awareness, sugar confectionery maintained its popularity across various age groups, benefiting from the widespread availability of affordable products and the strategic placement

Chocolate confectionery in Saudi Arabia saw higher growth in 2025, with retail value sales increasing by 6% in current terms to reach SAR4.4 billion. This growth can be attributed to several key factors, including improved economic conditions, a growing working population, and an increase in social gatherings, all of which boosted consumer demand. Impulse and everyday snacking exhibited strong growth, reflecting changing consumption habits among Saudis.

In 2025, retail value sales of sweet biscuits, snack bars, and fruit snacks in Saudi Arabia grew by 6% in current terms, reaching SAR4.5 billion. This growth was driven by evolving consumer lifestyles and a heightened demand for snacks that balance health and indulgence. Health and wellness remained a significant influencer, particularly among urban and younger consumers, who increasingly sought natural, functional, and low sugar options. Dried fruits and fruit-based snacks saw increased tractio

In 2025, retail value sales of savoury snacks in Saudi Arabia grew by 8% in current terms to reach SAR5.1 billion, driven principally by the largest category, potato chips, which continued to be a staple for everyday snacking in Saudi households. The consistent demand for potato chips during social gatherings, for school lunchboxes, and leisurely TV viewing helped maintain their prominence in consumer baskets. Additionally, the hot climate and an active promotions calendar, particularly during R