Sauces, dips and condiments in Saudi Arabia registered solid growth in volume and value terms over 2025. These grocery items are considered staples in Saudi Arabian households, being regularly used to prepare various dishes and snacks.

Edible oils witnessed robust value growth in Saudi Arabia over 2025, with sustained demand for healthier and more affordable alternatives. High prices were evident across most edible oils underpinning value sales, whilst encouraging some consumers to seek lower priced options, such as corn oil.

In 2025, sweet spreads is set to maintain steady value growth in Saudi Arabia. Sweet spreads are a staple product which are frequently consumed with bread and other baked goods for breakfast and lunch, or as a snack between meals. Sweet spreads are also commonly used as an ingredient in the preparation of various desserts and savoury dishes.

Cooking ingredients and meals in Saudi Arabia witnessed solid growth over 2025, in both volume and value terms. Stronger domestic income, more women participating in the paid workforce, a rising population through a continuous influx of expatriates into the country, and a healthy economy with flourishing tourism rates are all factors that have supported the growth of cooking ingredients and meals in the Kingdom.

Meals and soups is set to record healthy current value growth in Saudi Arabia over 2025 with dry soups registering the strongest growth due to familiarity and heavy consumption. Category growth is set to be driven by rising demand for convenient, ready-to-eat options amongst younger consumers and those leading ever more hectic modern lifestyles.

RTD coffee in Saudi Arabia experienced double-digit growth in 2025, propelled by deep cultural ties to coffee, the hot climate, and evolving on-the-go lifestyles. Luna Ice Coffee emerged as the leading brand, leveraging social media and small local grocers, while Nescafé also grew significantly, and local players intensified the competition. Hypermarkets remained dominant in distribution, but supermarkets showed the strongest growth, and e-commerce rapidly expanded, particularly among younger de

In 2025, concentrates in Saudi Arabia experienced an off-trade volume decline, primarily as the sugar tax continued to drive consumers towards healthier alternatives. Despite this, iconic brands like Vimto and Tang maintain strong cultural significance, particularly during Ramadan, and offer essential value. Vimto led liquid concentrates through tradition and innovation in 2025, with Tang dominating powder concentrates via strong brand recognition and affordability. Moving forward, concentrates

RTD tea in Saudi Arabia experienced double-digit off-trade volume growth in 2025, driven by the hot climate, consumer convenience, and health trends. Still RTD tea dominated, with traditional flavours popular and new ones emerging. Lipton maintained its leadership through zero sugar innovation and youth-centric marketing, while Almarai's Ice Leaf showed strong growth, leveraging its local supply chain. Distribution was led by local grocers, with supermarkets growing, and discounters rapidly expa

In 2025, carbonates in Saudi Arabia saw moderate off-trade volume growth, driven by the hot climate, demand for refreshment, and the young consumer base. Reduced sugar carbonates experienced dynamic growth due to rising health consciousness. Citrus flavours remained popular, although other local flavours are coming to the fore. Local brands are gaining traction, but brands from international player PepsiCo maintained their lead in 2025. Supermarkets remains the primary distribution channel, with

Soft drinks in Saudi Arabia experienced solid growth in 2025, propelled by Vision 2030, rising tourism, and the hot climate, with this trend expected to continue moving forward. Health awareness, intensified by the sugar tax and government campaigns, is driving demand for healthier, reduced sugar, and functional beverages. While global brands remain popular, local players are gaining traction, boosted by the "Made In Saudi" initiative and strategic acquisitions. Although the off-trade channel le

In 2025, bottled water in Saudi Arabia continued to grow, driven by health awareness, high temperatures, and tourism, with still purified bottled water remaining the most popular choice. The government's Vision 2030 encouraged water companies to innovate and expand, with some seeking IPOs. Health Water Bottling maintained its lead, while Pure Beverages Industry saw significant growth. Almarai acquired Pure Beverages Industry, which is expected to have an impact moving forward. Sales are expected

In 2025, juice in Saudi Arabia experienced off-trade volume growth due to the health trend, despite competition from fresh juice. Coconut water and nectars gained popularity, while traditional juice drinks with low juice content declined. Flavour diversification and premiumisation were evident, with cold-pressed and organic options trending. Almarai extended its lead, although competitors like Al Rabie and Suntop made notable strides. Supermarkets dominated distribution, but e-commerce and disco

Sports drinks in Saudi Arabia returned to moderate off-trade volume growth in 2025 after years of decline. Despite challenges, new product launches focused on healthier options drove growth. PepsiCo's Gatorade remained dominant, but new entrants are anticipated, driving innovation and competition. E-commerce continues to grow, offering convenience and flexibility. Sports drinks is expected to experience strong growth moving forward, due to increasing health consciousness and active lifestyles. O

Energy drinks in Saudi Arabia resumed growth in 2024, and this trend continued in 2025, driven by their popularity among Generation Z, and initiatives promoting active lifestyles under Vision 2030. Innovations in zero-sugar variants and new flavours contributed to growth. Strategic partnerships and sponsorships, such as Red Bull's involvement in Formula 1, enhanced brand visibility. Energy drinks is expected to continue growing in the forecast period, due to increasing tourism and rising partici

Breakfast cereals remain a staple of the morning breakfast routines of Saudi families, thus ensuring a stable demand. Hot cereals remains the most popular option due to the healthy and filling nature of these products, as well as their versatility. Competition remains highly consolidated with Quaker, Kellanova and Nestlé dominating the field with popular and familiar brands, although private label is winning over price sensitive shoppers.

Sales of baked goods continue to see healthy growth in 2025. This remains largely fuelled by the prominent role that flat bread plays in most mealtimes, as well as its inclusion in school lunchboxes. Supermarkets remains central to the sale of baked goods with a broad offering of fresh and packaged products, but e-commerce is showing potential with improved infrastructure.

Rice, pasta and noodles continues to see strong growth with these products being key components of many Saudi meals. Rice remains the major staple, but pasta and noodles are also attracting growing demand as the offer expands and consumers become more familiar with new serving suggestions.

Processed fruit and vegetables remain widely popular in Saudi Arabia with sales seeing solid growth in current value terms in 2025. Many households stockpile supplies of products such as shelf stable beans due to their versatility and long shelf life, while frozen processed fruit and vegetables are gaining traction as convenient ingredients and side dishes.

Staple foods sees strong and steady growth in retail volume and current value terms in Saudi Arabia in 2025. These products remain core components of regular meal times, although many households remain price-sensitive with this dictating their purchasing behaviour. The kingdom’s Saudisation policy continues to influence the market, driving a shift towards local production and packing.

Sales of processed meat, seafood and alternatives to meat continue to see strong growth in 2025. Products such as frozen processed poultry and shelf stable tuna remain key components of Saudi mealtimes, offering a good source of protein, convenience and affordability. Supermarkets and small local grocers continue to lead sales but e-commerce is taking on a greater role as the country’s online infrastructure improves.

Retail value sales of other hot drinks in Saudi Arabia declined notably in 2025 due to the continued impact of high prices resulting from the 50% sugar tax, and rising health awareness. Supply problems and a shift in consumer preference towards coffee and speciality teas also contributed to decline. Other hot drinks is expected to continue declining throughout the forecast period, although low growth is anticipated in foodservice due to increasing tourism under Vision 2030. Manufacturers are lik

In 2025, hot drinks in Saudi Arabia saw a solid rise in retail value sales, driven by premiumisation in coffee and health-conscious consumption in tea. Coffee experienced strong growth, led by speciality and premium formats, while in tea, heathy variants including fruit/herbal tea and green tea gained popularity. Other hot drinks declined due to supply constraints and shifting consumer preferences. Nestlé maintained its leading position due to its strength in coffee, while retail e-commerce cont

In 2025, coffee in Saudi Arabia experienced robust growth, driven by changing consumer preferences and government initiatives. The demand for premium and speciality coffee increased, particularly among young people, as café culture expanded. Digital innovations, such as AI-driven roasting and smart brewing devices, enhanced the consumer experience. Key players like Nestlé and Barnies Saudi Arabia maintained their market presence through strategic investments and innovative marketing strategies.

In 2025, tea in Saudi Arabia saw steady retail value growth, driven by tea drinking traditions, and health trends. Consumers increasingly preferred premium and speciality teas, such as fruit/herbal and green tea, including matcha. Vision 2030 initiatives boosted tea as a lifestyle beverage, encouraging innovation. Lipton maintained its leadership with a diverse portfolio, while Hassan Mohammed Alkbous Factory saw growth due to quality products. Supermarkets and hypermarkets remained leading dist