The footwear market in Saudi Arabia demonstrated robust growth in 2025, with a retail value of SAR6.3 billion and a growth rate of 4%, driven by rising disposable incomes and a shift towards sustainability and inclusivity. This growth is expected to continue, with a forecast CAGR of 6% to SAR8337 million by 2030. The market's attractiveness is enhanced by the increasing demand for quality, comfort, and sustainable products, particularly in women's footwear, which remains the largest subcategory.

The hosiery category in Saudi Arabia experienced moderate growth in 2025, driven by consumer preferences for versatile and practical products, as well as the growing popularity of sportswear and athleisure wear. Hosiery remains an essential wardrobe staple across all age groups in Saudi Arabia, with non-sheer hosiery outperforming sheer options. Government initiatives promoting sports and fitness activities are influencing consumer purchasing decisions, as is the growing number of women in the w

The apparel and footwear market in Saudi Arabia experienced an uptick in value growth in 2025, compared to the previous year. Market polarisation is shaping sales performance with consumption increasingly divided between budget-conscious shoppers and premium buyers. The market remains attractive due to steady increases in consumer expenditure on footwear and rising disposable income. Brands that balance affordability with aspirational products, and maintain a strong e-commerce presence, with su

The jeans market in Saudi Arabia witnessed steady growth in 2025 supported by the country's broader economic diversification efforts under Vision 2030. Jeans remain an essential and versatile wardrobe staple in Saudi Arabia, perfectly complementing the key fashion trends like streetwear and the rising popularity of full denim looks. Market polarisation is a driving force with affluent consumers electing premium and luxury jeans, and value-conscious shoppers seeking discounts. Brands were keen to

The sportswear market in Saudi Arabia experienced growth in 2025, driven by a combination of economic, cultural, and technological factors. Disposable income rose to SAR2139.7 billion, supporting consumer purchasing power and spending on apparel and footwear. The market was characterised by a mix of global players and local brands, with adidas Group and Nike Inc holding a significant value share. The growth of sportswear is driven by the demand for versatile and performance-driven designs. Digit

Apparel accessories in Saudi Arabia demonstrated resilience in 2025, driven by market polarisation and the growing female working population. Female empowerment is fuelling sales, making this an attractive market for brands that can adapt to evolving consumer demands. The demand for apparel accessories is also influenced by the growth of travel and tourism, as consumers seek stylish and functional accessories for both leisure and work-related trips. Moreover, the growing demand for sustainable

Childrenswear in Saudi Arabia is experiencing steady growth, driven by a large youth population and evolving consumer preferences. Retail sales for childrenswear reached SAR19.5 billion in 2025, representing a 4% growth from the previous year. This growth is supported by increasing demand for functional and stylish clothing, as well as a rising focus on sustainability and e-commerce. As a result, childrenswear remains an attractive market, with opportunities for brands that adapt to changing con

The womenswear market in Saudi Arabia displayed resilience in 2025, with value sales rising 1%, despite a slowdown in the previous year. This growth was driven by the country’s growing female workforce and shifting consumer preferences. Premium brands benefited from the demand for exclusivity and high-end fashion whilst affordable fast-fashion catered to price-sensitive shoppers. Women's outerwear remains the dominant subcategory, driven by cultural and religious preferences for modest fashion.

The menswear market in Saudi Arabia is experiencing significant growth and transformation, driven by a blend of sustainability, cultural innovation, and economic support under Vision 2030. In 2025, the market saw a 4% growth, with retail sales reaching SAR15.8 billion driven by a combination of traditional and modern fashion trends. Ongoing expansion is predicted, with a projected CAGR of 5% to SAR20,274 million by 2030. Growth drivers include the rise of local designers, increasing demand for s

Over 2019-2024, Saudi Arabia's business and judicial efficiency declined due to rigid regulations and legal system inefficiencies, despite a 11.3% increase in new businesses. In addition, the country's Investment Freedom remained constrained, though Financial Freedom improved, enhancing access to a fair financial market. Furthermore, the transport and storage sector saw growth, driven by digital infrastructure improvements and strategic diversification efforts.

Packaging in Saudi Arabia continued to be shaped by sustainability, cost efficiency and consumer convenience in 2024. Across food and beverage categories, there is a notable shift towards eco-friendly materials such as paper, board and recycled PET (rPET), driven by recyclability goals, regulatory support under Vision 2030 and growing consumer environmental awareness. Smaller, portion-controlled packs are becoming more common in dairy, baby food and processed meats due to health trends and risin

Personal care appliances in Saudi Arabia experienced significant retail volume growth in 2025, driven by a youth-dominated, tech-savvy population. It is attractive due to its growth potential, driven by factors such as an increasing urban population, rising disposable incomes, and a growing focus on self-care and wellness. Sales are forecast to continue their steady growth over the forecast period, driven by rising demand for innovative and technologically advanced products. Brands that invest i

Large cooking appliances in Saudi Arabia is experiencing steady growth, driven by urbanisation, government reforms under Saudi Vision 2030, and increasing demand for modern kitchen appliances. In 2025, the retail volume of large cooking appliances reached 427,000 units, representing 2% growth from the previous year. Growth is expected to continue, with retail sales forecast to increase by a CAGR of 4% to reach 508,700 units in 2030. The demand for energy-efficient and smart appliances is rising,

Microwaves in Saudi Arabia demonstrated robust retail volume growth of 5% in 2025, driven by rising urbanisation, smaller household sizes, and increasing demand for compact, multifunctional appliances with advanced features. The growing median disposable income per household and the increasing urban population contributed to growth. Growth is anticipated to continue in the forecast period, with a retail volume CAGR of 2%. To succeed in microwaves, brands are expected to focus on innovation, loca

Dishwashers in Saudi Arabia demonstrated solid retail volume growth of 2% in 2025, driven by robust economic fundamentals, urbanisation, and rising disposable incomes. With a rising median disposable income per household, more consumers invested in major appliances, including dishwashers. Although remaining the smaller category, built-in dishwashers continued to see the fastest growth, driven by modern kitchen installations and demand for premium features. Sales are expected to see dynamic growt

Vacuum cleaners in Saudi Arabia demonstrated dynamic retail volume growth in 2025, driven by technological innovation and a stable economic outlook, seeing 9% growth to reach 1.2 million units. This growth was supported by Saudi Arabia's Vision 2030 infrastructure investments and a rising middle-class, which sustained discretionary spending on premium home appliances. The slight rise in the median disposable income per household also indicates a stable financial situation for consumers. Moving f

Consumer appliances in Saudi Arabia experienced solid retail volume growth of 3% in 2025, to reach 15.8 million units, driven by rising disposable incomes, moderate inflation, and renewed consumer confidence. The attractiveness of consumer appliances is enhanced by government initiatives under Vision 2030, including smart city projects and infrastructure development, which have been boosting demand for consumer appliances, and this is expected to continue. Sales are expected to grow at a CAGR of

Food preparation appliances in Saudi Arabia experienced solid retail volume growth in 2025, driven by economic stability, evolving consumer preferences, and technological innovation, reaching 2.2 million units. Growth was driven by the ongoing demand for smart, AI-powered, and health-focused appliances. This category is expected to remain attractive, with a forecast CAGR of 3% to reach 2.5 million units in 2030. Brands are expected to focus on innovation, digital marketing, and localised strateg

Home laundry appliances in Saudi Arabia demonstrated value resilience in 2025. Although retail volumes declined, retail value sales continued to see growth, due to stabilising inflation and increasing disposable incomes, particularly among urban households. In the forecast period, growth is anticipated to be maintained in retail current value terms, while a return to retail volume growth is expected towards the end of the forecast period to 2030, driven by increasing demand for smart and energy-

Refrigeration appliances in Saudi Arabia experienced continued retail volume growth in 2025, increasing by 2%, driven by factors such as energy efficiency regulations and increasing demand for smart products. Growth was supported by the rollout of the Saudi Standards, Metrology, and Quality Organization (SASO) 2892:2025 energy efficiency regulations. Meanwhile, with a rising median disposable income per household and an increasing urban population, the demand for premium refrigeration appliances

Small cooking appliances in Saudi Arabia experienced solid retail volume growth of 3% in 2025, driven by economic recovery, changing consumer behaviour, and technological innovation, reaching 3.9 million units. The category remains attractive to players due to the stable economic environment, with the median disposable income per household rising to around SAR152,000 in 2025. Growth is expected to continue, with a forecast CAGR of 2%, driven by increasing health awareness, urbanisation, and tech

Air conditioners in Saudi Arabia demonstrated robust growth in 2025, driven by increasing demand for energy-efficient and smart products. Retail volume sales reached 2.2 million units, representing 5% growth from the previous year. This growth was attributed to a combination of factors, including regulatory enforcement, economic recovery, and evolving consumer expectations. Air conditioners is expected to continue growing in the forecast period, with a volume CAGR of 1% to 2.3 million units by 2

Health and wellness continued to strengthen its role across Saudi Arabia’s food and beverage industry in 2024, as consumers increasingly reassessed everyday dietary choices in response to persistently high obesity and diabetes rates. Rather than adopting restrictive diets, consumers showed a clear preference for moderation, ingredient transparency and functional benefits that could be integrated into daily routines. This supported sustained demand for natural, reduced sugar, fortified and free-f

In 2024, health and wellness continued to influence hot drinks in Saudi Arabia, with consumers increasingly looking for products and formats that feel “better for you” without sacrificing taste or ritual. This supported steady value growth for natural hot drinks, as shoppers leaned into teas and coffees positioned around simple ingredients, botanical cues, and perceived functional benefits such as digestion, relaxation and immune support. Alongside this, café culture continued to shape consumpti