Saudi Arabia
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Total alcoholic drinks packaging unit volumes increased by 3% in Saudi Arabia in 2024, driven in part by a modest easing of alcohol regulations, especially with regard to expatriates in hospitality settings and diplomatic missions. In January 2024, the Kingdom opened its first alcohol store in Riyadh’s Diplomatic Quarter, exclusively for non-Muslim diplomats, who are required to register via the Diplo app to obtain authorisation. Strict conditions apply at the store: no guests or persons under 2
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