PROSPECTS AND OPPORTUNITIES
Rising alcohol packaging demand expected as Saudi Arabia eases ban in tourism zones
Saudi Arabia is set to lift its 73-year-old alcohol ban, starting in 2026, allowing the limited sale and consumption of alcoholic beverages as part of its Vision 2030 initiative to boost tourism, hospitality and foreign investment. Alcohol will be permitted only in about 600 licensed venues, such as luxury hotels, resorts and designated tourist zones, including Neom, Sindalah Island and the Red Sea Project, while remaining prohibited in homes, public spaces and shops.
The dominance of 330ml packaging in Saudi Arabia’s alcoholic drinks market
With non-alcoholic beer expected to continue dominating sales of alcoholic drinks in Saudi Arabia, the 330ml pack is expected to remain the most prevalent size in the Kingdom. This enduring preference is driven by consumer behaviour and cultural factors – studies show that 85.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Saudi Arabia?
- Which are the major pack types and how are they performing in Saudi Arabia?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Saudi Arabia?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Saudi Arabia
KEY DATA FINDINGS
Gradual liberalisation drives uptick in alcoholic drinks packaging in Saudi Arabia
Glass bottles lead alcoholic drinks packaging in Saudi Arabia
Sophisticated packaging trends for non-alcoholic wine alternatives in Saudi Arabia
Rising alcohol packaging demand expected as Saudi Arabia eases ban in tourism zones
The dominance of 330ml packaging in Saudi Arabia’s alcoholic drinks market
DISCLAIMER
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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