PROSPECTS AND OPPORTUNITIES
Tourism, regulation and premium demand will shape the Italian alcoholic drinks packaging market in the coming years
Over the forecast period, total alcoholic drinks packaging unit volumes are expected to stagnate in CAGR terms. The market performance in the coming years will be shaped by a number of factors, including a recovery in white spirits sales, which will be driven by tourism and increased domestic consumption.
Shift from glass bottles to metal cans and growth of mid-sized pack formats
Over the forecast period, glass bottles are expected to continue losing share to metal beverage cans, with the latter gaining favour due to being lighter, easier to transport and more convenient for on-the-go consumption, aligning with the rising popularity of single-serve formats and RTDs. They also offer faster chilling times, making them attractive for younger consumers and casual drinking occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Italy
KEY DATA FINDINGS
Shaped liquid cartons in wine the most dynamic pack type in Italian alcoholic drinks
Glass bottles dominate but cans gaining share in Italian alcoholic drinks packaging in 2024
Innovations in sustainable and premium wine packaging in Italy
Tourism, regulation and premium demand will shape the Italian alcoholic drinks packaging market in the coming years
Shift from glass bottles to metal cans and growth of mid-sized pack formats
DISCLAIMER
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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