PROSPECTS AND OPPORTUNITIES
Metal beverage cans set to grow due to portability, recyclability, and product protection
Glass bottles is expected to continue to account for the highest packaging retail volumes in alcoholic drinks in Italy in the forecast period. However, this pack type is expected to continue to lose share, as metal beverage cans is expected to see steady growth throughout the forecast period, driven by increasing consumer demand for convenience, portability, and sustainability.
PET bottles expected to gain share due to its practicality and shatterproof quality
PET bottles is another pack type which is expected to increase its share of total packaging volumes in retail in Italy in the forecast period, particularly for lager and RTDs. This pack type is lightweight, shatterproof, and cost-effective, which is important for both manufacturers and consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Italy - Category analysis
KEY DATA FINDINGS
Glass bottles leads as consumers seek authentic, sophisticated drinking experiences, but sees a share decline
750ml leads, due to its versatility for both casual and formal consumption occasions
Digital packaging information becomes mandatory in Italy
Metal beverage cans set to grow due to portability, recyclability, and product protection
PET bottles expected to gain share due to its practicality and shatterproof quality
Alcoholic Drinks Packaging in Italy - Company Profiles
Packaging Industry in Italy - Industry Overview
Packaging in 2023: The big picture
2023 key trends
Smaller pack size formats are gaining traction for food on account of affordability
Consumers preferring smaller pack sizes for on-the-go consumption
Glass bottle share shrinks in alcoholic drinks but it remains a key pack type thanks to its premium appeal
HDPE bottles are popular for beauty and personal care products packaging as they are durable
PET bottles a prominent pack type in home care products
Environmental labelling for packaging mandatory in Italy
Digital packaging information in alcoholic drinks is mandatory in Italy
Disposal instruction mandatory in Italy since 2020
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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