PROSPECTS AND OPPORTUNITIES
Growth will be fuelled by premiumisation, sustainability and innovation
Retail alcoholic drinks packaging unit volumes in Thailand are expected to record a 2% CAGR over the forecast period, driven by increasing demand for premium and sustainable packaging solutions. Leading players such as ThaiBev and Suntory are driving initiatives like the adoption of lightweight glass and metal cans with high recycled content, as well as reusable formats, in response to consumer demand for eco-friendly and convenient packaging.
Regulatory alignment will help drive demand for sustainable packaging
Industry players are investing in eco-friendly packaging, including recycled PET and compostable films, aligning with circular economy goals. This can be seen with ThaiBev changing the cap seal on its Meridian 700ml product from PVC to PET as well as reusing good-condition inserts, instead of new inserts, on the 330- and 625-ml packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Thailand?
- Which are the major pack types and how are they performing in Thailand?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Thailand?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Thailand
KEY DATA FINDINGS
ThaiBev leads the shift towards eco-friendly and cost-efficient alcoholic drinks packaging
Metal beverage cans gaining share in RTDs due to their convenience and affordability
Chang innovates with metal cans to elevate premium beer packaging
Growth will be fuelled by premiumisation, sustainability and innovation
Regulatory alignment will help drive demand for sustainable packaging
DISCLAIMER
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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