PROSPECTS AND OPPORTUNITIES
Responding to evolving consumer preferences and market trends with premiumisation, sustainability and convenience
Over the forecast period, the alcoholic drinks packaging industry is expected to record a negative CAGR 1% in retail unit volume terms, as it undergoes a strategic shift driven by changing consumer behaviour and demographic trends. As overall alcohol consumption declines – particularly with an ageing population and younger consumers looking to lead healthier lifestyles – packaging unit volumes will be decreasing or, at best, stagnating in the coming years.
Sustainability will continue to play an increasingly important role in alcoholic drinks packaging
As environmental concerns continue to take centre stage, companies are on a constant search for more sustainable and innovative packaging options for their products, in order to be more socially responsible and appeal to consumers. For example, Absolut Vodka offers glass bottles made from 53% recycled glass in Poland, as in other markets, emphasising its commitment to sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Poland?
- Which are the major pack types and how are they performing in Poland?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Poland?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Poland - Category analysis
KEY DATA FINDINGS
Supply chain challenges and evolving packaging strategies in alcoholic drinks
Shifting dynamics between glass bottles and metal cans in alcoholic drinks packaging
Polish craft breweries elevate cans to premium status with innovative designs and new releases
Responding to evolving consumer preferences and market trends with premiumisation, sustainability and convenience
Sustainability will continue to play an increasingly important role in alcoholic drinks packaging
Alcoholic Drinks Packaging in Poland - Company Profiles
Packaging Industry in Poland - Industry Overview
Packaging in 2024: The big picture
2024 key trends
Flexible packaging dominates confectionery due to portion control and convenience
rPet adoption accelerates due to EU mandates and recycling investments
Cans seeing strong growth in RTDs due to their cost efficiency and deposit system incentives
Refill and lightweight packs gaining ground due to sustainability and EU regulations
HDPE bottles dominate home care packaging due to their durability and versatility
Recyclable mono-material packs lead sustainability in dog and cat good packaging
EU mandate drives increased use of rPET in non-alcoholic drinks packaging
Poland introduces deposit return system for beverage packaging
EU regulations accelerate shift to sustainable packaging in beauty and personal care
Bio-based fibre trays set new standard for sustainable meat and seafood packaging
Eco-friendly paper twist wraps improve sustainable confectionery packaging
Sustainable and engaging packaging innovations shape hot drinks
DISCLAIMER
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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