PROSPECTS AND OPPORTUNITIES
Metal tins expected to become popular as secondary packaging for spirits, aligning with the premiumisation trend
Glass bottles is expected to continue to dominate alcoholic drinks total packaging volumes in retail in Germany in the forecast period, but is set to see a declining share of overall packaging volumes. Environmental considerations have prompted a shift away from glass bottles in a number of European countries, particularly in categories such as beer and wine.
Miniature sizes expected to grow in spirits packaging, as consumers want to sample before they buy
The 700ml pack size is expected to continue to lead spirits total packaging retail volumes in Germany at the end of the forecast period. However, despite the expectation of growth for overall spirits packaging volumes, actual packaging volumes of the 700ml pack size are expected to fall.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Germany?
- Which are the major pack types and how are they performing in Germany?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Germany?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Germany - Category analysis
KEY DATA FINDINGS
Glass bottles remains the most popular pack type for beer, due to cultural significance
Metal beverage cans gains popularity as a pack type for wine in smaller quantities, owing to changing consumer preference
PET bottles emerges as a growing pack type for affordable beer, due to lower production costs
Metal tins expected to become popular as secondary packaging for spirits, aligning with the premiumisation trend
Miniature sizes expected to grow in spirits packaging, as consumers want to sample before they buy
Alcoholic Drinks Packaging in Germany - Company Profiles
Packaging Industry in Germany - Industry Overview
Packaging in 2023: The big picture
2023 key trends
Thin wall plastic containers continue to dominate dairy packaging owing to their cost effectiveness
Smaller pack sizes preferred for soft drinks as consumers prioritise portion control
PET bottles emerge as a popular pack type for affordable beer due to cost effectiveness
Smaller pack sizes continue to dominate skin care packaging owing to convenience and consumer preferences
Toilet care packaging declining amidst sustainability concerns
New regulations introduced making large-scale recyclability mandatory for various packaging materials
EU sets new packaging reduction targets to prioritise waste reduction
Reusable packaging and tableware mandated for foodservice industry in 2023
Germany continues to retain its position as the top recycler in the world
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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