PROSPECTS AND OPPORTUNITIES
Regulations and changing drinking habits will reshape alcoholic drinks packaging
Over the forecast period, total alcoholic drinks packaging unit volumes are expected to decline by a CAGR of 1% in Germany, driven by decreasing alcohol consumption and a strategic shift towards more sustainable, minimalist packaging formats. Traditional packaging types, such as glass bottles and brick liquid cartons, will continue losing share, with players like Peter Mertes and Sfusobuono adopting lighter, recyclable formats, including bag in box for premium wine offerings and gifting appeal.
Innovation and eco-consciousness driving the rise of canned multipacks in beer and RTDs, displacing heavier glass formats
In Germany, the outlook for beer and RTDs multipacks is being increasingly shaped by innovation, sustainability and evolving consumer preferences. Metal beverage cans are gaining ground on glass bottles, particularly in beer.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Germany?
- Which are the major pack types and how are they performing in Germany?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Germany?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Germany - Category analysis
KEY DATA FINDINGS
Packaging unit volumes decline as regulations and consumer trends favour lighter, recyclable formats
Metal cans outperform glass bottles in alcoholic drinks packaging thanks to cost and convenience considerations
Sustainability and regulations driving packaging innovation, boosting cans, refillables and inclusive formats
Regulations and changing drinking habits will reshape alcoholic drinks packaging
Innovation and eco-consciousness driving the rise of canned multipacks in beer and RTDs, displacing heavier glass formats
Alcoholic Drinks Packaging in Germany - Company Profiles
Packaging Industry in Germany - Industry Overview
Packaging in 2024: The big picture
2024 key trends
Sustainability and health demands drive a shift towards portion-controlled, paper-based food packaging
Eco-innovation and consumer trends drive shift to recyclable and smart packaging formats
Regulatory pressure accelerates adoption of lightweight and recyclable alcohol packaging
Eco-friendly materials and refill solutions drive innovation in beauty packaging
Refillable, recyclable and concentrated formats transforming home care packaging
Demand for convenience and sustainability fuels rise of pouches and eco-friendly pet food packaging
EU PPWR regulatory mandates drive costly redesigns and spur sustainable packaging innovation
Recycled content obligation raises material costs and pushes affordable design strategies
Stricter recyclability standards prompt early design changes and competitive differentiation
Regulatory pressure drives recyclable packaging adoption
Legal mandates and incentives accelerate reusable packaging uptake
Material innovation responds to sustainability demands
DISCLAIMER
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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