PROSPECTS AND OPPORTUNITIES
Innovation will be significant in alcoholic drinks packaging as brands try to stand out from the competition
Competition amongst alcoholic drinks brands has become very intense in Hong Kong, which is leading brand owners to experiment with packaging design to attract more consumers. Indicative of this, in 2023, Asahi launched its Asahi Super Dry in a unique “Nama Jokki” metal beverage can.
Glass bottles expected to continue to dominate sparkling wine packaging
Glass bottles dominated sparkling wine total packaging volumes in retail in Hong Kong in 2023, and this is expected to remain the case in the forecast period in Hong Kong, with this remaining the only primary packaging pack type. This dominance is primarily due to the ability of glass bottles to preserve the quality of sparkling wine.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Alcoholic Drinks Packaging in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks Packaging in Hong Kong, China?
- Which are the major pack types and how are they performing in Hong Kong, China?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Hong Kong, China?
- Where is future growth expected to be most significant?
Alcoholic Drinks Packaging in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Metal beverage cans gains share in dark beer packaging, due to convenience, light weight, and eco-friendly appeal
Folding cartons increases in spirits packaging, due to versatility as secondary packaging
500ml pack size gains popularity in beer in Hong Kong, for its ability to provide a balance of convenience and value
Innovation will be significant in alcoholic drinks packaging as brands try to stand out from the competition
Glass bottles expected to continue to dominate sparkling wine packaging
Alcoholic Drinks Packaging in Hong Kong, China - Company Profiles
Packaging Industry in Hong Kong, China - Industry Overview
Packaging in 2023: The big picture
2023 key trends
PET bottles gaining share due to their affordability and recyclability
Liquid cartons benefit from a boost to demand for 100% juice
The 500ml pack size is gaining popularity in beer for its ability to provide a balance between convenience and value
Glass bottles gaining share in skin care packaging due to their excellent barrier properties
Blister and strip packs gaining share for in-cistern devices packaging in toilet care
Hong Kong's new deposit-return legislation for beverage containers
Sustainable packaging trend will continue gaining momentum over the forecast period
Brands promoting sustainability through recycling campaigns across stores in Hong Kong
The following categories and subcategories are included:
Alcoholic Drinks Packaging
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- Dark Beer
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- Flavoured/Mixed Lager
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- Domestic Lager
- Imported Lager
- Non/Low Alcohol Beer
- Stout
- Cider/Perry
- RTDs
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- Brandy and Cognac
- Liqueurs
- Rum
- Tequila (and Mezcal)
- Whiskies
- White Spirits
- Other Spirits
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- Fortified Wine and Vermouth
- Non-Grape Wine
- Sparkling Wine
- Still Light Grape Wine
- Non Alcoholic Wine
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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