Your spot for top consumer trends

Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.

Get the 2026 trends

How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.

These consumer trends help you...

Create the right products and services

Improve the shopping journey

Find new business opportunities

 

 

4 trends in 4 words (or less)

Think you can decode shifts in consumer behaviour? Press play to put your skills to the test. Let’s see if you uncover the trends with just a few clues from our experts.

Read the report to find the four consumer trends that could impact your business. Use these insights to guide your growth plans in 2026.

2025 trends

How did consumer behaviour evolve last year? Here are the top trends from 2025.

Download report

2024 trends

Read about the consumer trends that drove change and innovation in 2024.

Download report

2023 trends

Explore the lifestyle shifts that defined the top trends in 2023 and how brands adapted to these needs.

Download report

2022 trends

Access and action were the driving forces behind behavioural shifts in 2022. Check out the top consumer trends from this year.

Download report

Latest insights

What Are the Top Consumer Trends in 2025?

Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Explore our consumer research

Insights in your inbox

Stay ahead of lifestyle, demographic and socioeconomic shifts with our monthly updates. Sign up to get data-driven insights on the consumer landscape.

Join now