Your spot for the top consumer trends
Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.
These consumer trends help you...
Create the right products and services
Improve the shopping journey
Find new business ventures
Strategic insights from our research experts
You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.
Our trends help you respond to evolving lifestyle habits, purchase drivers and expectations. Use these insights to guide your campaigns and growth plans in 2025.
Consumer trends at a glance
What Are the Top Consumer Trends in 2025?
23 Jan 25Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Alison Angus
Navigating Value for the Consumer in Asia Pacific
17 Jan 25Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
Nathanael Lim
Did We Get it Right? Global Consumer Trends 2024 and What’s Next for 2025
3 Dec 24Every year, Euromonitor International identifies top global consumer trends that are expected to gain traction in the year ahead. As 2024 draws to a close, we’re looking at how the trends have manifested across businesses globally, and what shifts in consumer behaviour we might expect in 2025.
Egle Tekutyte