Your spot for top consumer trends

Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.

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5 Feb 26 | GMT: 03:00 PM

Get ready to turn consumer trends into opportunities for your brand. Join our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.

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2026 consumer trends

Think you can decode shifts in consumer behaviour? Press play to put your skills to the test. Let’s see if you uncover the trends with just a few clues from our experts.

Read the report to find the four consumer trends that could impact your business. Use these insights to guide your growth plans in 2026.

2025 trends

How did consumer behaviour evolve last year? Here are the top trends from 2025.

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2024 trends

Read about the consumer trends that drove change and innovation in 2024.

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2023 trends

Explore the lifestyle shifts that defined the top trends in 2023 and how brands adapted to these needs.

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2022 trends

Access and action were the driving forces behind behavioural shifts in 2022. Check out the top consumer trends from this year.

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Latest insights

What Are the Top Consumer Trends in 2026?

A new year always raises this question for brands: what do consumers want next? In 2026, B2C companies will continue to navigate evolving priorities and expectations. So, how do you keep up? With our global consumer trends report, which helps you get up to speed on emerging demands in the coming months.

What Are the Top Consumer Trends in 2025?

Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
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