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Trending Topics: Cross-Industry Shifts Into 2026
4 Sep 25What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Euromonitor International
Introducing Euromonitor's Trending Topics
4 Sep 25Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Euromonitor International
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
18 Aug 25Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Howard Telford
The Impact of GLP-1 Drugs on Food and Beverage Demand
19 Jun 25The use of GLP-1 drugs, which is already exerting a significant impact on the US food and beverage market, is set to rise sharply around the world in 2026. Semaglutide, the active ingredient in drugs like Ozempic, goes off-patent in much of the world that year. This means that millions of people are going to change how they eat and drink in the coming years, with significant impacts on the food and drink industry.
Matthew Barry
Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
How Brands Are Using SKU Mix and Claims to Signal Value: A Diaper Case Study
25 May 25In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.
Jared Conway