Editor's Choice
Latest Content
Beauty Offers Health Supplement Companies a Route to Faster Growth
23 Mar 26As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
Nick Stene
Transgressive Wellness: Why Taboo Is the Next Frontier for Growth
11 Mar 26The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.
Shane MacGuill
Chart of the Month: Exploring Health and Wellness Choices Among Younger Adults
25 Feb 26Functional nutrition, longevity, gut health and metabolic wellness are major topics on social media, with new products promising benefits across categories. Based on 2015 and 2025 results, the Euromonitor Voice of the Consumer: Lifestyles Survey, fielded January to February in those years, shows how preferences among 20-29- and 30 39-year-olds have evolved towards more health conscious habits.
Paula Ferolla
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
16 Feb 26Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Rocio Franco
2026 Consumer Trends and Industry Insights
5 Feb 26 | GMT: 03:00 PMGet ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.
Euromonitor International
The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries
29 Jan 26Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.
Miri Eliyahu