Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the content which resonated the most with our audience in 2025.
Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Check out Euromonitor International’s most popular articles of 2025:
1. What are the top Consumer Trends in 2025?
Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year.
2. 8 Ways to Identify Market Opportunities for Business Growth
Your company’s future success depends on your ability to sustain growth. Here are eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
3. Chart of the Month: Countries with highest and lowest inflation rates in 2025
Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. Each month we look at a different market, and this one is on global inflation.
4. Top Trends Shaping the BPC industry in 2025
The beauty and personal care industry is witnessing a slowdown and “value” is being redefined. It’s no longer about luxury for luxury’s sake, but about making smart, purposeful choices. Euromonitor explores these five key trends impacting beauty and personal care in 2025 and into 2026.
5. Global Economic Outlook: Q1 2025
The global economy started 2025 on a firm footing, on the back of easing inflation, improving financial conditions and a resilient performance by the US economy. Nevertheless, the outlook is fragile, with key risks stemming from heightened policy uncertainty and geopolitical tensions, compelling businesses to adapt their operations and supply chains for potential policy and economic shifts.
6. Apparel and Footwear Industry Overview
Each month we share an infographic, providing an overview of one of the many different industries that we have expertise in, offering data-driven insights to support business growth. This one highlights recent trends in apparel and footwear and Euromonitor's projections for the industry.
7. Temu, Shein and TikTok Shop’s Emerging Power in US E-Commerce
From 2018 to 2023, US third-party (3P) marketplace sales outpaced overall e-commerce sales growth, driven by evolving consumer behaviour, rising living costs, and the emergence of new players, particularly China-affiliated platforms like Shein, Temu, and TikTok Shop.
8. The Future of Wearables: From Fitness Trackers to Smart Rings and Glasses
The wearables market is poised to hit USD50 billion by 2029, driven by advancements in computing and entertainment functionalities. The wearables market is evolving beyond health and fitness, with computing and entertainment emerging as key growth drivers. This shift generates new use cases and revenue streams for companies, prompting innovation in new form factors like smart glasses and rings.
9. Top Strategies of Leading Snacks Companies into 2025
While inflation continued its decline going into 2025, the global economy faced moderate growth as rising uncertainty casts a shadow over the outlook. In response, top snack industry players were implementing diverse strategies to ensure stability and drive growth.
10. Luxury Reimagined: Five Trends Reshaping the Global Luxury Goods Market in 2025
Despite persistent macroeconomic headwinds and geopolitical uncertainty, the global luxury goods sector continues to evolve with resilience and innovation.
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Find out what Euromonitor’s Top Global Consumer Trends are for 2026.
