Nicotine and Cannabis Explore thought-leadership and expert insights on the consumer behaviour, regulatory forces and cutting-edge innovation trends shaping the complex and rapidly developing nicotine and cannabis industries.

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Article

Top Five Trends Shaping the Global Nicotine Market in 2026

21 Jul 26

The global nicotine industry is no longer defined by a single product or category. Structural forces are accelerating portfolio transformation, shifting consumer behaviour, and changing how value is captured.

Erwin Henriquez

Erwin Henriquez

Article

Top Five Trends in Cannabis: Cannabis Industry Faces Regulatory Crossroads

27 Apr 26

Global cannabis is at a pivotal juncture, shaped by regulatory uncertainty, the ongoing rise of telemedicine, and ever-changing product innovation. As governments grapple with policy, companies must adapt to a landscape where new product features, emerging channels and the rise of hemp-derived intoxicating drinks (HDICs) are redefining both risks and opportunities. This article distils five critical trends currently shaping the sector and what they mean for FMCG stakeholders.

Lucas Pinto

Lucas Pinto

Article

Transgressive Wellness: Why Taboo Is the Next Frontier for Growth

11 Mar 26

The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.

Shane MacGuill

Shane MacGuill

Article

E-Commerce Is Transforming Global Nicotine Retail

14 Jan 26

The nicotine industry has traditionally depended on physical retail due to strict regulations and the impulse-driven nature of nicotine purchases. However, a quiet revolution is underway, changing how and where consumers purchase nicotine as they increasingly turn to new products like nicotine pouches, heated tobacco and e-vapour products.

Erwin Henriquez

Erwin Henriquez

Article

Chart of The Month: Germany’s Medical Cannabis Boom – Telemedicine’s Role and Regulatory Crossroads

19 Nov 25

Our latest Chart of the Month explores Germany’s rapid rise as a legal cannabis market, driven by eased access and telemedicine platforms expanding patient reach.

Lucas Pinto

Lucas Pinto

Article

Trending Topics: Intentional Consumption

26 Sep 25

Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.

Shane MacGuill

Shane MacGuill

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