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Transgressive Wellness: Why Taboo Is the Next Frontier for Growth
11 Mar 26The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.
Shane MacGuill
E-Commerce Is Transforming Global Nicotine Retail
14 Jan 26The nicotine industry has traditionally depended on physical retail due to strict regulations and the impulse-driven nature of nicotine purchases. However, a quiet revolution is underway, changing how and where consumers purchase nicotine as they increasingly turn to new products like nicotine pouches, heated tobacco and e-vapour products.
Erwin Henriquez
Chart of The Month: Germany’s Medical Cannabis Boom – Telemedicine’s Role and Regulatory Crossroads
19 Nov 25Our latest Chart of the Month explores Germany’s rapid rise as a legal cannabis market, driven by eased access and telemedicine platforms expanding patient reach.
Lucas Pinto
Trending Topics: Intentional Consumption
26 Sep 25Intentional consumption is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Shane MacGuill
Top Five Trends in Nicotine for 2025
9 Sep 25Transformation remains the industry priority, driving growth in total nicotine units, despite a decline in cigarette volumes. The evolving and intricate nicotine landscape will continue to drive consumers to multiple product formats, and expand the significance of nicotine beyond combustion. Here are the main trends in the nicotine and tobacco industry.
Erwin Henriquez
Trending Topics: Cross-Industry Shifts Into 2026
4 Sep 25What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Euromonitor International