Asia Pacific Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Asia Pacific.

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Article

Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge

16 Mar 26

Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.

David Zhang

David Zhang

Article

Dairy’s Strategic Reinvention for Healthy Longevity in Asia

3 Mar 26

The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.

Emil Fazira

Emil Fazira

Article

New Tariffs, New Uncertainty, and New Business Strategies

2 Mar 26

The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.

An Hodgson

An Hodgson

Article

Three Key Strategies to Accelerate Mass Adoption of Electric Vehicles

27 Feb 26

Global passenger EV growth is decelerating. The 49% volume CAGR of 2020-2025 is expected to moderate to 2030, shifting the agenda from premium niches to affordable scale. In 2025, 63% of consumers agreed/strongly agreed that EVs’ initial purchase price is a significant barrier. They demand quality, safety, charging reliability and residual value.

David Zhang

David Zhang

Article

Top Five Fastest Growing Economies in 2026

22 Jan 26

The global economy weathered trade shocks in 2025 and is expected to continue its resilience, supported by lower interest rates, moderating inflation, and sustained consumption. Of the world’s 62 major economies in Euromonitor International’s Macro Model, emerging countries India, Vietnam, Egypt, the Philippines, and Indonesia are expected to achieve the highest real GDP growth in 2026.

Lan Ha

Lan Ha

Webinar

2025 Asia Pacific Outlook: Consumer Health trends & opportunities

9 Dec 25 | SGT: 11:00 AM

This webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.

Euromonitor International

Euromonitor International