Editor's Choice
Consumer demographics dashboard
Gain deeper insights into consumer demographics and preferences to enhance your targeted marketing strategies.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 990px.
Use our consumers research to better understand customer preferences and expand your reach across diverse markets. Dive into the effects of shifting demographics and explore how megatrends are influencing behaviour and purchasing decisions.
Latest Content
Rethink Reliance on the US Market: Where to Diversify in a Fragmenting World
28 Jul 25The Trump administration’s continued focus on “America First” is reshaping global trade dynamics. With risks and uncertainty surrounding tariffs, cross-border logistics, and trade restrictions, reassessing reliance on the US market and diversifying into new consumer markets has become the top strategic imperative for businesses. This article provides a data-led guide to where businesses should look next and why, using our Alternative Market Opportunity Index.
An Hodgson
Adapting to Uncertainty: The Impact on US Consumer Income and Expenditure
9 Jun 25President Trump’s 2025 package of higher tariffs, tax cuts and tighter immigration controls is reshaping US consumer markets. Uncertainty and rising inflation expectations are dampening demand, and spending growth across all categories is expected to moderate, with no clear winners. While many incentives may sunset with the 2029 term limit, elevated tariffs and weaker investment incentives are likely to suppress confidence and spending for at least another two years post-administration.
Jana Rude
Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
Navigating the Millennial Mindset
19 May 25Millennials (or Gen Y, born 1980-1994), representing 21% of the global population in 2025, command the largest total income across generations. Their collective earnings are projected to grow by 46% by 2040, solidifying their position as a significant economic force. However, financial caution, time constraints and pressured values temper their spending behaviour.
Jana Rude
[Opportunity Minded] Do You Need to Rethink Consumer Segmentation?
30 Apr 25Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Euromonitor International
Experience More with GenAI for Value Creation
18 Apr 25GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level.
Caroline Bremner