Editor's Choice
Consumer demographics dashboard
Gain deeper insights into consumer demographics and preferences to enhance your targeted marketing strategies.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.
Use our consumers research to better understand customer preferences and expand your reach across diverse markets. Dive into the effects of shifting demographics and explore how megatrends are influencing behaviour and purchasing decisions.
Latest Content
2026 Consumer Trends and Industry Insights
5 Feb 26 | GMT: 03:00 PMGet ready to turn consumer trends into opportunities for your brand. Join our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.
Euromonitor International
What Are the Top Consumer Trends in 2026?
20 Jan 26A new year always raises this question for brands: what do consumers want next? In 2026, B2C companies will continue to navigate evolving priorities and expectations. So, how do you keep up? With our global consumer trends report, which helps you get up to speed on emerging demands in the coming months.
Alison Angus
President Trump's First Year: How Migration and (De)Regulation Policies Shaped Industries
20 Jan 26The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Industries have faced higher costs, supply chain disruptions and changing consumer demands.
Euromonitor International
New Priorities and Motivations: Insights on Mid-life Consumers in 2026
19 Jan 26As Euromonitor’s Voice of the Consumer: Lifestyles Survey reaches its 10‑year milestone, this study compares findings from 2015 and 2025 to reveal how global consumers have recalibrated value, spending and decision‑making amid ongoing disruption and digitalisation.
Paula Ferolla
CES 2026: Pivot or Die
19 Jan 26The 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada, concluded with AI still front and centre.
Benjamin Bahena
President Trump’s First Year: How Tariff Shocks Shaped Industries
16 Jan 26The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Industries have faced higher costs, supply chain disruptions, trade uncertainty and changing consumer demands.
Euromonitor International