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Consumer demographics dashboard
Gain deeper insights into consumer demographics and preferences to enhance your targeted marketing strategies.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.
Use our consumers research to better understand customer preferences and expand your reach across diverse markets. Dive into the effects of shifting demographics and explore how megatrends are influencing behaviour and purchasing decisions.
Latest Content
Economic Outlook for 2026: Global Forecasts and Insights
3 Dec 25 | GMT: 03:00 PMWhat's the global economic outlook for 2026? How will current projections impact consumer spending power, income growth and business opportunities? Find those answers in our upcoming webinar. Register now.
Euromonitor International
Cross-Industry Trends Shaping Growth Into 2026
2 Dec 25We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
Euromonitor International
Top Trends Shaping the Population
24 Nov 25Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.
Jana Rude
Top Five Trends Shaping the Household Landscape
19 Nov 25Households are transforming, influenced by long-term demographic shifts and fast-changing events. By 2040, single-person households are expected to account for 26% of all households globally, up from 22% in 2024, the fastest-growing household type. Understanding these shifts helps businesses anticipate change and capture growth opportunities.
Jana Rude
Beauty Consumer Trends: Key Insights from the Voice of the Consumer Survey
11 Nov 25In 2025, beauty consumers are more intentional and informed than ever before. Insights from Euromonitor International’s Voice of the Consumer: Beauty Survey reveal a clear shift over the past five years—from routine-driven habits to strategic, personalised self-care.
Aiste Kriauciunaite
Top Global Consumer Trends 2026
5 Nov 25How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.
Euromonitor International