Travel What are the key consumer and industry trends shaping travel and tourism? Understand the best-in-class innovations in technology, customer experience and sustainability to help you thrive in dynamic times.

President Trump's First Year: How Migration and (De)Regulation Policies Shaped Industries

1/20/2026
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Regulatory changes and shifts in immigration or other policies are collectively slowing demand from key consumer groups and curbing international travel spend while ongoing uncertainty suppresses growth and investment across industries.

Our experts review the past year and outline the most significant implications of migration and regulation policies across industries. Businesses that combine agility with long-term resilience planning are best positioned to succeed in this unpredictable operating environment.


From shock to strategy: Building resilience

Trump’s second year is set to bring continued uncertainty and unpredictable geopolitical developments, as evidenced by the US intervention in Venezuela in early January 2026 as well as determined efforts to acquire independent territories such as Greenland from the start of this year.

Business must balance short-term shocks of policy volatility alongside long-term resilience through diversification of their consumer bases and adjusting product and price strategies with more value-based offerings. Flexibility is key to pivot towards more resilient segments when demand is weakened.

For more insights about market uncertainties and geopolitical risks, explore our trending topic, Market Volatility.

Note: At the time of writing, the US Supreme Court has deferred a pending decision on the legality of Trump’s tariffs.

Shop Our Reports

Competitor Strategies in Travel

Amid uneven recovery, cost pressures and shifting traveller behaviour, the global travel industry is moving from volume-led growth to value optimisation.…

View Report

Voice of the Industry: Global Results 2025

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and…

View Report

Top 100 City Destinations Index 2025

Despite mounting pressures from inflation, rising living costs, tariffs, talent shortages and overtourism, city destinations continue to demonstrate striking…

View Report
Related Content President Trump’s First Year: How Tariff Shocks Shaped Industries Learn More
Adsidee.Com TT