North America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in North America.

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Article

New Tariffs, New Uncertainty, and New Business Strategies

2 Mar 26

The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.

An Hodgson

An Hodgson

Article

US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support

25 Feb 26

Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.

Benjamin Bahena

Benjamin Bahena

Article

US Immigration Policies are Further Destabilising Consumer Foodservice Operators

20 Feb 26

2025 was a particularly challenging year for restaurant owners from both an operations and business perspective. An uncertain economic landscape complicated by ongoing US trade policy reforms is impacting consumer foodservice.

Benjamin Bahena

Benjamin Bahena

Article

President Trump's First Year: How Migration and (De)Regulation Policies Shaped Industries

20 Jan 26

The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Industries have faced higher costs, supply chain disruptions and changing consumer demands.

Euromonitor International

Euromonitor International

Article

CES 2026: Pivot or Die

19 Jan 26

The 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada, concluded with AI still front and centre.

Benjamin Bahena

Benjamin Bahena

Article

President Trump’s First Year: How Tariff Shocks Shaped Industries

16 Jan 26

The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Industries have faced higher costs, supply chain disruptions, trade uncertainty and changing consumer demands.

Euromonitor International

Euromonitor International