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GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Rabia Yasmeen
Snacks E-Commerce: How Social Media and AI Are Reshaping Discovery
17 Mar 26Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
Rabia Yasmeen
How AI is rewiring the traditional shopper funnel
24 Feb 26 | GMT: 08:00 AMWatch our webinar with Semrush where we explore how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing.
Euromonitor International
Buy Now, Pay Later Reshapes Loyalty Dynamics
10 Feb 26Consumers are demanding instant, personalised value, and BNPL is quickly becoming the gateway. As flexible payments blend seamlessly with rewards, a new loyalty battleground is emerging. The brands that move first will capture attention, earn engagement and shape the future of loyalty.
Nadejda Popova
Generative AI is Revolutionising the Digital Shopper Journey
28 Jan 26As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.
Bob Hoyler
AI: A Turning Point in Global Travel
11 Dec 25WTM 2025 in London is one of the travel industry's largest annual trade events and this year, AI was on full display. AI is travel's next major turning point and it is supporting USD1.4 trillion in new travel spending over the coming five years.
Stephen Dutton