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Strategy Briefing

Understanding Global Consumer Types

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven…

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Beauty and Personal Care Consumer Health
Strategy Briefing

Voice of the Consumer: Digital Consumer Survey 2024 - Key Insights

This report summarises the findings from the Voice of the Consumer: Digital Survey, conducted in March and April 2024. This annual survey, which measures the…

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Economy, Finance and Trade Digital Consumer

Latest Content

Article

Chart of The Month: Exploring Branding Challenges Amidst Social Media Fatigue

25 Sep 25

Our latest Chart of The Month explores consumers' intentions towards social media engagement in the era of information overload, and the challenges this presents for brands.

Paula Ferolla

Paula Ferolla

Article

Trending Topics: Next-Gen Online Storefront

25 Sep 25

Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.

Michelle Evans

Michelle Evans

Article

The Definitive End of the De Minimis Tariff Exemption

3 Sep 25

On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.

Bob Hoyler

Bob Hoyler

Article

25 Questions Every Brand Should Ask Before Joining a Marketplace

23 Jul 25

Should you start selling on marketplaces? Here are 25 questions to help you assess whether this channel aligns with your growth goals, pricing strategy and brand positioning.

Rabia Yasmeen

Rabia Yasmeen

Article

Competitor Strategies in Retail: GenAI and Purpose-Driven Experiences

2 Jul 25

Retailers are navigating disruption from generative AI, new technologies, economic shifts, and changing consumer behaviours. This article examines how retailers are integrating GenAI and evolving their social media strategies to build closer, personalised connections with customers.

Marija Milasevic

Marija Milasevic

Article

Digital Disruptors: The Global Online Marketplace Landscape in 2025

25 Jun 25

The global online marketplace landscape is evolving rapidly, driven by technological innovations, shifting consumer behaviours and fierce competition. Established giants must increasingly contend with fast-growing upstart platforms, creating new opportunities for brands and sellers.

Quan Yao Peh

Quan Yao Peh

Via E-commerce data from 1,500+ online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. Refine your pricing strategies, inform product development and positioning and keep your competitive edge Learn More
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