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Apple’s New AI Strategy: Affordable, Addictive, and Intelligent
12 Sep 25Apple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent.
Redefining Value: Key Trends Shaping the Future of Consumer Electronics
9 Sep 25Consumer electronics is entering a new phase of growth, shaped by shifting expectations and tighter wallets. Retail value sales growth is projected to outpace volume growth, which will be powered by a new definition of value, rather than big-ticket splurging.
Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles
27 Aug 25Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.
Breaking Stereotypes: Women as Gamers, Influencers, Creators and Consumers
14 Aug 25Female gamers and digital-first play are transforming the toys and games industry. With 71% of women now active gamers, brands must embrace smart, inclusive, and tech-driven experiences to stay relevant. By blending physical and digital worlds, companies can engage new demographics, build loyalty, and unlock sustainable growth beyond traditional audiences.
Toys and Games Industry Overview
11 Aug 25This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.
The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.