Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Editor's Choice

Latest Content

Article

Apple’s New AI Strategy: Affordable, Addictive, and Intelligent

12 Sep 25

Apple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent.

Loo Wee Teck

Loo Wee Teck

Article

Redefining Value: Key Trends Shaping the Future of Consumer Electronics

9 Sep 25

Consumer electronics is entering a new phase of growth, shaped by shifting expectations and tighter wallets. Retail value sales growth is projected to outpace volume growth, which will be powered by a new definition of value, rather than big-ticket splurging.

Loo Wee Teck

Loo Wee Teck

Article

Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles

27 Aug 25

Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.

Loo Wee Teck

Loo Wee Teck

Article

Breaking Stereotypes: Women as Gamers, Influencers, Creators and Consumers

14 Aug 25

Female gamers and digital-first play are transforming the toys and games industry. With 71% of women now active gamers, brands must embrace smart, inclusive, and tech-driven experiences to stay relevant. By blending physical and digital worlds, companies can engage new demographics, build loyalty, and unlock sustainable growth beyond traditional audiences.

Isam Arshad

Isam Arshad

Infographic

Toys and Games Industry Overview

11 Aug 25

This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.

Euromonitor International

Euromonitor International

Article

The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape

10 Jul 25

Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.

Tim Chuah

Tim Chuah

Access Insights Instantly Browse our report store to quickly identify new opportunities with strategic overviews and market forecasts. Access over 20,000 reports covering industries, macro-economic and consumer trends by country, region and global markets. Learn More