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What’s in the basket? Unpacking which sustainability claims drive consumer purchases across Europe
9 Oct 25 | GMT: 02:00 PMJoin Euromonitor International and sustainability communications strategists, FOUR32, for an upcoming webinar exploring trends across the European consumer basket, from food and drink to home and personal care and discover what these trends mean for brands seeking credible leadership in a changing market.
Euromonitor International
Introducing Euromonitor's Trending Topics
4 Sep 25Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Euromonitor International
Sustainability Claims Unpacked: Regenerative Agriculture
31 Jul 25Regenerative agriculture keeps growing among FMCG companies as a powerful sustainability strategy, particularly in food categories. Unlike conventional farming, it restores soil health, captures carbon, and strengthens ecosystems, addressing climate change and food security challenges. With 60% of global corporates planning sustainable sourcing investments in the next five years, this approach offers ethical benefits and strategic advantages – healthier ingredients, resilient supply chains, and reduced carbon footprints. The pressing question remains: are these efforts effectively connecting with consumers and driving real impact?
Jorge Zuniga
How Businesses Can Thrive by Creating Sustainable Value
24 Jul 25Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success.
Jorge Zuniga
Sustainability Claims Unpacked: “Zero Waste” in Numbers
17 Jul 25This article examines the rise of “zero waste” claims in FMCG, highlighting uneven growth, varying definitions, and the role of leading brands. It explores key strategies and credibility gaps, offering takeaways for brands looking to move from intention to impact.
Maria Bogdanova
Sustainability Claims Unpacked: Rethinking “Refill”
26 Jun 25This article is part of a new series exploring popular sustainability product claims through a more nuanced, real-world lens. First, a seemingly simple yet surprisingly complex idea: refill.
Maria Bogdanova