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Navigating Amazon’s 3P Maze to Drive Brand Value
5 Aug 25Amazon's 3P sellers dominate sales, with 65% of GMV in 2024. Most skin care brands (93%) fall into the High 3P Dependency category, averaging USD0.4 million in sales. Brands perform best with a Measured 3P strategy (25-49% 3P sales), leveraging Amazon tools while maintaining control. To avoid risks, brands should reallocate listings to Measured 3P or forge 1P alliances with Amazon.
Rabia Yasmeen
Unpacking 2025 Price Cuts and Online Sales Shifts
31 Jul 25As cost-of-living pressures grow, Australia’s top supermarkets—Coles and Woolworths—have rolled out major price cuts on essential items. But while the savings are real, public reaction has been mixed. Shoppers remain skeptical, citing past price-gouging claims and distrust of promotional tactics. This piece explores why the cuts were made, how consumers are responding, and what other retailers can learn. Using Via pricing data, we highlight where price shifts are occurring and how they compare across markets. The key takeaway: cutting prices isn't just a financial decision—it’s a trust strategy. And unless backed by transparency and long-term consistency, even the best intentions may fall flat.
Jared Conway
25 Questions Every Brand Should Ask Before Joining a Marketplace
23 Jul 25Should you start selling on marketplaces? Here are 25 questions to help you assess whether this channel aligns with your growth goals, pricing strategy and brand positioning.
Rabia Yasmeen
Competitor Strategies in Retail: GenAI and Purpose-Driven Experiences
2 Jul 25Retailers are navigating disruption from generative AI, new technologies, economic shifts, and changing consumer behaviours. This article examines how retailers are integrating GenAI and evolving their social media strategies to build closer, personalised connections with customers.
Marija Milasevic
Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce
26 Jun 25In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
Rabia Yasmeen
Digital Disruptors: The Global Online Marketplace Landscape in 2025
25 Jun 25The global online marketplace landscape is evolving rapidly, driven by technological innovations, shifting consumer behaviours and fierce competition. Established giants must increasingly contend with fast-growing upstart platforms, creating new opportunities for brands and sellers.
Quan Yao Peh