Travel What are the key consumer and industry trends shaping travel and tourism? Understand the best-in-class innovations in technology, customer experience and sustainability to help you thrive in dynamic times.

Editor's Choice

Latest Content

Article

Understanding Cross‑Country Loyalty Dynamics in the Airline Industry

23 Mar 26

Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.

Jared Conway

Jared Conway

Article

When Disruption Becomes the Baseline: Rethinking Travel for a Polycrisis World

11 Mar 26

Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.

An Hodgson

An Hodgson

Article

President Trump's First Year: How Migration and (De)Regulation Policies Shaped Industries

20 Jan 26

The first year of President Trump’s second term has been marked by a series of policy shocks signalling an era of heightened uncertainty for the global economy. Euromonitor International identified six pillars of Trump’s policies during his first year, three of which have dominated: Tariffs, Migration and (De)Regulation. Industries have faced higher costs, supply chain disruptions and changing consumer demands.

Euromonitor International

Euromonitor International

Article

Chart of The Month: Winning Strategies for Holiday Travel in 2025

15 Dec 25

Our Chart of the Month series brings you visual insights into the latest market trends and consumer behaviours. This month we are looking at global travel bookings and what travel industry players should be doing to align with consumers' evolving preferences.

Paula Ferolla

Paula Ferolla

Article

AI: A Turning Point in Global Travel

11 Dec 25

WTM 2025 in London is one of the travel industry's largest annual trade events and this year, AI was on full display. AI is travel's next major turning point and it is supporting USD1.4 trillion in new travel spending over the coming five years.

Stephen Dutton

Stephen Dutton

Article

Top Five Trends Shaping Travel into 2026

9 Dec 25

Travel is at a pivotal moment, as personalisation, sustainability and technology reshape the way we explore. Euromonitor highlights the key trends driving this transformation, offering insights into what’s shaping the future of travel.

Christy Tawii

Christy Tawii

Access Insights Instantly Browse our report store to quickly identify new opportunities with strategic overviews and market forecasts. Access over 20,000 reports covering industries, macro-economic and consumer trends by country, region and global markets. Learn More