As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.

Join our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.

Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.

The global energy price shock and supply disruptions amid the US/Israel-Iran war expose Asia’s dependence on Middle Eastern energy, concentrated trade corridors, and highly price-sensitive consumer demand. The immediate disruption is already affecting economies, companies and consumers across the region, but the bigger implication is more structural: energy security, supply chain optionality, and value-driven demand are becoming more central to business strategy in a more volatile operating environment.

Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.

The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.

Explore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled loyalty strategies for the future.

Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for May 2026.

Join our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.

Sustainable products hit USD665 billion in sales in 2025, outpacing conventional growth. Yet fatigued consumers are switching off generic sustainability messages. In 2026, FMCG brands must adapt sustainability communication as regulation tightens, AI transforms commerce, and supply chain volatility persists.

The US/Israel-Iran war has caused a major shift in global economic dynamics, driving oil prices higher and exposing vulnerabilities in energy-dependent economies. Our latest Chart of the Month looks at the projected impact of this war by country.

Boost trust, credibility and sales with validated product claims. Learn how substantiation transforms advertising and strengthens consumer confidence.