What are trending topics? Read about the five you should prioritise to remain competitive in this report.
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Unlock new opportunities for your business with Euromonitor's expert insights on industry, consumer and economic trends.
Trending topics
Build data-driven strategies and unlock growth with our five trending topics.
- Market volatility
- Beyond affordability
- Healthy longevity
- Intentional consumption
- Next-gen online storefront
These are the most crucial cross-industry shifts that you should prioritise to remain competitive into 2026.
With analysts in more than 100 countries, you'll gain access to unparalleled global and local insights.
Trending topics
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Introducing Euromonitor's Trending Topics
Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Trending topics
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How Businesses Can Thrive by Creating Sustainable Value
Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success.
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Trending Topics: Next-Gen Online Storefront
Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
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Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa
Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
Southeast Asia Holds Growth Potential for Chinese Food Firms
Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.
Global Shifts, Local Wins: Competing in the Personal Accessories Market in 2025
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Three Value Strategies to Drive Growth of Snacking in Asia
Following a challenging period, Asia Pacific’s snacks market returned to growth in 2024, reaching USD160 billion — and that momentum is only just beginning. First, brands are adjusting to rising input costs. Second, they are innovating to changing purchasing habits. And third, they are adapting to shifting channel trends.
Unpacking 2025 Price Cuts and Online Sales Shifts
As cost-of-living pressures grow, Australia’s top supermarkets—Coles and Woolworths—have rolled out major price cuts on essential items. But while the savings are real, public reaction has been mixed. Shoppers remain skeptical, citing past price-gouging claims and distrust of promotional tactics. This piece explores why the cuts were made, how consumers are responding, and what other retailers can learn. Using Via pricing data, we highlight where price shifts are occurring and how they compare across markets. The key takeaway: cutting prices isn't just a financial decision—it’s a trust strategy. And unless backed by transparency and long-term consistency, even the best intentions may fall flat.
What’s in the basket? Unpacking which sustainability claims drive consumer purchases across Europe
Join Euromonitor International and sustainability communications strategists, FOUR32, for an upcoming webinar exploring trends across the European consumer basket, from food and drink to home and personal care and discover what these trends mean for brands seeking credible leadership in a changing market.
Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa
Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
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Trending Topics: Next-Gen Online Storefront
Next-Gen Online Storefront is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
Trending Topics: Beyond Affordability
Beyond Affordability is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
[Opportunity Minded] Optimise Your Retail Channel Mix
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Delivering richer data
At Euromonitor International, we transform complex data into actionable insights, helping you uncover opportunities and make informed decisions with confidence.
Consumer trends
50%
of consumers were willing to spend money to save time in 2024
Economic forecasts
3.2%
global real GDP growth in 2025
Travel insights
42%
of the world’s trips were taken to Europe in 2024
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Empowering Women’s Health: Focus on Ethics and Efficacy
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
NRF'25 Retail's Big Show
Retail’s Big Show has been on the pulse of the changing retail landscape, offering invaluable insights and a central hub for industry professionals.
Key Regulatory Dynamics Shaping Nicotine and Cannabis
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.
Future of Consumption: A Strategic Roadmap
Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
Growth Opportunities in the Transformed Women’s Sportswear Segment
High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.
Megatrends: Quantifying Personalisation
In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.
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