How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.
Expert thought leadership and data-driven insights
Unlock new opportunities for your business with Euromonitor's expert insights on industry, consumer and economic trends.
Trending topics
Build data-driven strategies and unlock growth with our five trending topics.
- Market volatility
- Beyond affordability
- Healthy longevity
- Intentional consumption
- Next-gen online storefront
These are the most crucial cross-industry shifts that you should prioritise to remain competitive into 2026.
With analysts in more than 100 countries, you'll gain access to unparalleled global and local insights.
Trending topics
Learn more
Trending Topics: Cross-Industry Shifts Into 2026
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Trending topics
Learn more
How Businesses Can Thrive by Creating Sustainable Value
Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success.
Featured insight
What's the global economic outlook for 2026? How will current projections impact consumer spending power, income growth and business opportunities? Find those answers in our upcoming webinar. Register now.
Register nowExplore by
2025 Asia Pacific Outlook: Consumer Health trends & opportunities
This webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.
Euromonitor International unveils world’s top 100 city destinations for 2025
What are the world's leading cities for tourism? Find out the results from Euromonitor International's Top 100 City Destinations Index 2025.
From Search to Searchless Discovery: Competing for Visibility in AI-Led Commerce
Digital commerce is undergoing a seismic shift as generative AI-powered search and emerging “agentic” commerce become new gateways between consumers and brands.
K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths
K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.
2025年世界の観光都市ランキング、東京は3位、大阪・京都もトップ20入り
パリは2021年から5年連続で世界トップの観光都市に選ばれました。2位はマドリッド、昨年初めてトップ3入りを果たした東京は、2025年も3位の順位を保持しています。
Cultural identity drives the rise of A-Beauty in the Middle East and Africa
The rise of the A-Beauty trend reveals a dynamic shift towards cultural identity in the Middle East and Africa’s beauty and personal care industry – driving growth to USD44 billion in 2025.
2025 Asia Pacific Outlook: Consumer Health trends & opportunities
This webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.
K-Beauty’s Global Footprint: Performance, Presence, and Strategic Strengths
K-beauty’s global trajectory has entered a new chapter. Once dominated by China, the export landscape has shifted dramatically, with the US now commanding over half of total sales.
Top 100 City Destinations Index 2025: Driving Growth and Innovation
The Euromonitor International Top 100 City Destinations Index 2025, produced in collaboration with Lighthouse, assesses 100 cities using more than 50 metrics across six core pillars to deliver an overall city attractiveness score. Covering economic and business activity, tourism performance, infrastructure, tourism policy and appeal, health and safety, and sustainability, the Index offers a holistic perspective on the factors driving urban success and resilience.
Where is US Apparel and Footwear Headed Amid Relentless Change?
The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.
Digital Disruption: Amazon Is Reshaping Australian Retail E-Commerce
Amazon has disrupted Australia’s e-commerce since 2017, now holding around 5% of FMCG online sales. Euromonitor’s Passport: E-Commerce—tracking 205,000 brands across 12 FMCG industries—shows Amazon gaining ground in fast-turnover, low-loyalty categories like home care, tissue and hygiene, and select personal care.
Vietnam’s Automotive and Mobility Market Accelerates Towards Electrification
Vietnam is rapidly positioning itself at the forefront of Southeast Asia’s electric mobility revolution. Euromonitor’s latest research reveals that the country is outpacing its regional peers in electric vehicle (EV) adoption, with domestic players VinFast and Xanh SM not only driving the electrification of transport but also reshaping competition by integrating vehicle manufacturing, charging infrastructure, and mobility services.
From Search to Searchless Discovery: Competing for Visibility in AI-Led Commerce
Digital commerce is undergoing a seismic shift as generative AI-powered search and emerging “agentic” commerce become new gateways between consumers and brands.
Economic Outlook for 2026: Global Forecasts and Insights
What's the global economic outlook for 2026? How will current projections impact consumer spending power, income growth and business opportunities? Find those answers in our upcoming webinar. Register now.
Cross-Industry Trends Shaping Growth Into 2026
We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.
Global Economic Outlook: Q4 2025
The global economy continues to adapt to the changing trade landscape, and is demonstrating resilience, on the back of lower interest rates, easing inflation, a speedy reorganisation of global supply chains and the negotiation of trade deals between the US and its key trading partners. Nevertheless, higher tariff levels and ongoing policy uncertainty cloud the outlook.
Top Trends Shaping the Health and Wellness Industry
Despite economic uncertainty, consumers increasingly prioritise health, wellness, and functionality in food and drinks – putting legacy products at a crossroads. Fibre, protein, and brain health claims lead across beverages, dairy, and plant-based foods, while clean eating and simpler recipes gain traction.
Top Trends Shaping the Population
Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.
Delivering richer data
At Euromonitor International, we transform complex data into actionable insights, helping you uncover opportunities and make informed decisions with confidence.
Consumer trends
50%
of consumers were willing to spend money to save time in 2024
Economic forecasts
3.2%
global real GDP growth in 2025
Travel insights
42%
of the world’s trips were taken to Europe in 2024
Our industry coverage
Our industry insights support decisions on how, where and when to grow your business. We are consumer goods industry specialists, but also research B2B and service industries.
Insights by region
Our analysts provide vital regional and country-specific insights essential for crafting effective, customised strategies to suit local market conditions and preferences.
Our experts
Our research is built by a team of more than a thousand research professionals, data-scientists and technology specialists.
Get to know some of the people driving our thought leadership and data-driven insights.
Explore our experts' in-depth analysis
Empowering Women’s Health: Focus on Ethics and Efficacy
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
NRF'25 Retail's Big Show
Retail’s Big Show has been on the pulse of the changing retail landscape, offering invaluable insights and a central hub for industry professionals.
Key Regulatory Dynamics Shaping Nicotine and Cannabis
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.
Future of Consumption: A Strategic Roadmap
Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
Growth Opportunities in the Transformed Women’s Sportswear Segment
High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.
Megatrends: Quantifying Personalisation
In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.
Related content
3 Dec 25 | GMT: 03:00 PM
What's the global economic outlook for 2026? How will current projections impact consumer spending power, income growth and business opportunities? Find those answers in our upcoming webinar. Register now.
Event
MoneyLIVE North America
15 September 2025 09:15 CT – 16 September 2025 16:15 CT
The Radisson Blu Aqua Hotel, Chicago 221 N Columbus Dr S, Chicago, IL 60601
MoneyLIVE North America is one of the most influential events in the banking and payments industry across the USA and Canada. Scheduled for September 15–16, 2025, in Chicago, IL, the event brings together over 800 senior leaders.
Event
Shoptalk Fall
17 September 2025 09:00 CT – 19 September 2025 16:30 CT
McCormick Place 2301 S King Dr, Chicago, IL, 60616
Shoptalk Fall is a leading event for the retail and consumer brand sectors, featuring discussions on topics such as digital transformation, supply chain optimization, and e-commerce growth.
Custom Research
Guiding you on your pathway to growth
Our consulting team specialises in deep exploration of your markets. We offer bespoke research tailored to your needs.
