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Navigate the year ahead and unlock growth with our expert-selected key topics.

We explore the themes resonating most with clients, including advancements in women's health products, new e-commerce opportunities, supply chain optimisation and the shifting economic landscape, shaped by global disruptions and macroeconomic challenges.

With analysts based in more than 100 countries, we provide unparalleled global and local insights.

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New Economic Reality: Identifying Opportunities as Geopolitics Transforms Globalisation

Globalisation has boosted global growth and facilitated the rise of emerging markets. Yet, the shifting global economic balance of power has increasingly led to political backlash, trade conflicts and protectionism. The COVID-19 pandemic and war in Ukraine have greatly exacerbated existing geopolitical tensions, leading to an increasing fragmentation and reorganisation of the global economy. Therefore, businesses need to adjust strategies to mitigate risks and seize new opportunities.

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Navigating Amazon’s 3P Maze to Drive Brand Value

Amazon's 3P sellers dominate sales, with 65% of GMV in 2024. Most skin care brands (93%) fall into the High 3P Dependency category, averaging USD0.4 million in sales. Brands perform best with a Measured 3P strategy (25-49% 3P sales), leveraging Amazon tools while maintaining control. To avoid risks, brands should reallocate listings to Measured 3P or forge 1P alliances with Amazon.

Five Key Snack Trends to Track 2025-2026

Amid turbulent tariffs, rising producer costs (eg cocoa commodity price) and dynamic consumer habit shifts, the snacks industry continues to realise the upside to value growth resulting in USD679 billion retail sales in 2024. Euromonitor’s research has identified five key trends critical to industry strategy set to shape snacks in the years ahead.

Reflections from In-Cosmetics Global 2025

In-Cosmetics Global 2025, served as the platform for industry experts to discuss the future through different lenses. Bringing together leading brands and professionals, the event showcased pioneering ingredient technologies, sustainability initiatives, and market trends. On reflection, several key insights presented during the conference have already materialised as key themes in company and product developments, highlighting its role in shaping the strategic direction of the global cosmetics landscape. Themes highlighted by Euromonitor International include aging well and mood-based beauty, digitalisation and AI adoption and next generation sustainability.

Unpacking 2025 Price Cuts and Online Sales Shifts

As cost-of-living pressures grow, Australia’s top supermarkets—Coles and Woolworths—have rolled out major price cuts on essential items. But while the savings are real, public reaction has been mixed. Shoppers remain skeptical, citing past price-gouging claims and distrust of promotional tactics. This piece explores why the cuts were made, how consumers are responding, and what other retailers can learn. Using Via pricing data, we highlight where price shifts are occurring and how they compare across markets. The key takeaway: cutting prices isn't just a financial decision—it’s a trust strategy. And unless backed by transparency and long-term consistency, even the best intentions may fall flat.

2024 Marks Turning Point for US Car Rentals

The US has been the largest car rental market in the world for well over 15 years. Driven by strong international and domestic demand, well-established infrastructure, and a highly competitive landscape, the US car rental market has been a strong performer even in turbulent times. However, it seems that the market has reached saturation point.

Unpacking 2025 Price Cuts and Online Sales Shifts

As cost-of-living pressures grow, Australia’s top supermarkets—Coles and Woolworths—have rolled out major price cuts on essential items. But while the savings are real, public reaction has been mixed. Shoppers remain skeptical, citing past price-gouging claims and distrust of promotional tactics. This piece explores why the cuts were made, how consumers are responding, and what other retailers can learn. Using Via pricing data, we highlight where price shifts are occurring and how they compare across markets. The key takeaway: cutting prices isn't just a financial decision—it’s a trust strategy. And unless backed by transparency and long-term consistency, even the best intentions may fall flat.

US-Vietnam Trade Deal: Key Things to Know

On 2 July, a trade deal between the US and Vietnam was announced. Under the agreement, US goods will enter Vietnam duty-free, while the US will charge a 20% tariff on imports from Vietnam, instead of the 46% tariff announced in April. In addition, a new “transshipment” agreement was announced, which will charge a 40% tariff rate on goods from other countries that pass through Vietnam on the way to the US market. The new trade deal marks a significant milestone for Vietnam and will have an impact on production networks across Asia.

South Africa’s Cannabis Market: Building Momentum Despite Regulatory Inaction

Macroeconomic trends, such as developments in legislation and regulations, are the primary drivers and constraints for the South African cannabis market’s current performance, as well as its medium-to-long-term performance. While these developments establish the framework – or “rules of the game” – their influence is most notable in shifting consumer behaviours and market trends. To this end, three key consumer trends stand out as central in shaping the future of the cannabis industry in South Africa.

2025 Asia Pacific Beauty: What’s Driving Growth in China, Japan and South Korea?

Asia Pacific continues to lead the global beauty and personal care landscape, accounting for over 30% of global market value. Despite its scale, the region is projected to grow by 3% between 2024 and 2029. Within Asia Pacific, the trajectories of major markets – China, Japan and South Korea – highlight distinct consumer behaviours, brand strategies and innovation pathways, underscoring the need for market-specific approaches.

US Economy at Risk from Prolonged Tariff Policies

Our economic growth forecasts for the US have been revised downwards for 2025 at the same time as inflation forecasts have risen. In this video, Lan Ha, Head of Insights for Economies and Consumers, examines the impact of continuing tariffs and escalations of the trade war, which could push the US economy into recession with inflation rising to 6-7%. This stagflation scenario complicates business strategies, threatening profit margins and requiring new growth avenues. However, scenario planning can help businesses navigate this uncertain environment and identify new growth opportunities.

Sustainability Claims Unpacked: Regenerative Agriculture

Regenerative agriculture keeps growing among FMCG companies as a powerful sustainability strategy, particularly in food categories. Unlike conventional farming, it restores soil health, captures carbon, and strengthens ecosystems, addressing climate change and food security challenges. With 60% of global corporates planning sustainable sourcing investments in the next five years, this approach offers ethical benefits and strategic advantages – healthier ingredients, resilient supply chains, and reduced carbon footprints. The pressing question remains: are these efforts effectively connecting with consumers and driving real impact?

Rethink Reliance on the US Market: Where to Diversify in a Fragmenting World

The Trump administration’s continued focus on “America First” is reshaping global trade dynamics. With risks and uncertainty surrounding tariffs, cross-border logistics, and trade restrictions, reassessing reliance on the US market and diversifying into new consumer markets has become the top strategic imperative for businesses. This article provides a data-led guide to where businesses should look next and why, using our Alternative Market Opportunity Index.

US-Vietnam Trade Deal: Key Things to Know

On 2 July, a trade deal between the US and Vietnam was announced. Under the agreement, US goods will enter Vietnam duty-free, while the US will charge a 20% tariff on imports from Vietnam, instead of the 46% tariff announced in April. In addition, a new “transshipment” agreement was announced, which will charge a 40% tariff rate on goods from other countries that pass through Vietnam on the way to the US market. The new trade deal marks a significant milestone for Vietnam and will have an impact on production networks across Asia.

How Businesses Can Thrive by Creating Sustainable Value

Sustainable value creation is the integration of environmental, social and governance (ESG) issues into business core strategy to create long-term value. This is especially important in the fast-moving consumer goods (FMCG) sector, where market volatility and geopolitical complexity have the potential to impact consumer behaviour and operational resilience. Prioritising sustainability can help businesses to navigate uncertainty, drive uptake, enhance consumer loyalty and secure supply chain stability, contributing to long-term success.

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Consumer trends

50%

of consumers were willing to spend money to save time in 2024

Economic forecasts

3.2%

global real GDP growth in 2025

Travel insights

42%

of the world’s trips were taken to Europe in 2024

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Empowering Women’s Health: Focus on Ethics and Efficacy

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Key Regulatory Dynamics Shaping Nicotine and Cannabis

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever-tightening frameworks, often even on newer, perceived less harmful forms of consumption, and the latter going through a period of rapid, if uneven, liberalisation. This theme examines the key elements of regulatory mechanics in each industry, analysing where one may influence the other in the longer term.

Future of Consumption: A Strategic Roadmap

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.

Growth Opportunities in the Transformed Women’s Sportswear Segment

High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.

Megatrends: Quantifying Personalisation

In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.

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