Bob Hoyler

Bob Hoyler Global Insight Manager - Retail

chicago

English

I oversee Euromonitor International's global Retail and Digital Shopper research products, with a focus on content and client engagement. I provide actionable insights to clients about the evolving retail landscape.

About Bob

Bob is Global Insight Manager - Retail and oversees Euromonitor’s global Retail, and Digital Shopper syndicated research products, with a focus on content and client engagement. Clients hailing from a range of different industries make use of his in-depth knowledge on topics like grocery, online marketplaces, private label and delivery to inform strategic decisions.

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Expertise

Bob Hoyler is Global Insight Manager - Retail at Euromonitor International focused on sharing insights about the evolving retail landscape. Based in Chicago, he has nearly a decade of experience in the industry. Bob’s expertise has been featured in top business publications – such as Bloomberg, CNBC, and the Financial Times – and presented at global industry conferences, including CES.

Recently Published Work

Article

Generative AI is Revolutionising the Digital Shopper Journey

28 Jan 26

As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.

Bob Hoyler

Bob Hoyler

Article

US Retailers Confront Uncertainty at Shoptalk Fall 2025

2 Oct 25

During 17-19 September, US-based retail events organiser Shoptalk held its annual Shoptalk Fall conference in Chicago. Industry leaders gathered for keynotes, panels and interactive sessions exploring themes ranging from agentic AI to retail media to the impact of the Trump administration’s new tariff regime. Euromonitor International was in attendance and is pleased to share some of the most important takeaways.

Bob Hoyler

Bob Hoyler

Article

Chart of The Month: Exploring Branding Challenges Amidst Social Media Fatigue

25 Sep 25

Our latest Chart of The Month explores consumers' intentions towards social media engagement in the era of information overload, and the challenges this presents for brands.

Paula Ferolla

Paula Ferolla