Retail in Brazil is demonstrating strong momentum, with current value growth of 7% in 2025, outpacing real GDP growth of 2% and highlighting the industry's resilience despite persistent inflation of 5%. The attractiveness of the market is reinforced by robust consumer expenditure, with household spending accounting for 62% of GDP, alongside rapid digital transformation that is reshaping competitive dynamics.

Retail stood out for its resilience and ongoing growth in China in 2025.?The market delivered 5% current value growth, with sales reaching CNY27,837.8 billion, outperforming many peers in Asia Pacific despite cautious consumer sentiment and a negative confidence index. The environment is attractive for brands that can adapt to the dynamic interplay of digital and physical retail, as strong momentum in retail e-commerce, innovative instant delivery models, and the structural elevation of private

Retail in Mexico demonstrated resilience in 2025, achieving current value growth of 8% to reach MXN6,471.3 billion, outpacing both regional and global peers despite a subdued economic environment marked by 0.6% real GDP growth and inflation at 4%. The attractiveness of retail remains high due to its substantial contribution to national expenditure, with consumer spending accounting for 72% of GDP. Meanwhile, continued investment in digital transformation, omnichannel strategies, and value-led of

Retail in the Philippines demonstrated strong momentum in 2025, reaching PHP 6.93 trillion and recording a 6% year-on-year growth, positioning it as one of the most attractive retail markets in Southeast Asia. This performance is underpinned by resilient economic fundamentals and evolving consumer preferences, which continue to support sustained expansion. At the same time, the competitive landscape is becoming increasingly dynamic, as discounters and digital-first operators drive notable shift

Retail in the US in 2025 demonstrated resilience despite muted value growth of 2%, as persistent inflation and slowing GDP growth weighed on consumer sentiment. While this performance lagged behind the robust expansion observed in other high-growth economies, the US retail environment remained attractive due to its scale, diversity of channels, and rapid innovation in digital commerce. Success in this competitive landscape now hinges on the ability to adapt to accelerating shifts in purchasing b

This report examines how consumers engage with loyalty programmes in a context shaped by disruptive technologies, changing priorities, and shifting expectations. It analyses what drives participation, how value is perceived and where current programmes fall short across key dimensions of loyalty. The findings highlight where businesses need to refine mechanics, improve relevance of rewards and adapt loyalty strategies to evolving behaviours to sustain meaningful engagement and retention.

The 2026 Iran conflict marks the fourth major economic disruption to global consumer markets in under two decades. While each crisis originated differently, their impacts on consumer markets and behaviour reveal distinct patterns that are vital for mitigation planning. 

Technological advancements will continue to reshape consumer behaviour in 2026. Now in its 10th year, this annual report explores the top shopper trends that will redefine commerce in the year ahead. The trends included in this year’s edition highlight the growing ubiquity of generative AI, the increasing popularity of brand-produced digital entertainment content, the convergence of buy now, pay later (BNPL) and loyalty programmes, and the rise of the personalised digital health solutions market

China has birthed many of the world’s leading online marketplaces, as well as a wave of fast-growing challengers. Intense competition and slowing growth at home have pushed these retailers to seek new opportunities abroad, but aggressive US trade policies now threaten their expansion. As a result, China-affiliated marketplaces are recalibrating. This briefing examines how these players are navigating a rapidly evolving global trade environment and responding to external pressures.

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

This report covers the retail sector in the frontier markets of South Asia. Euromonitor International’s definition of the region includes the following countries: Bangladesh, Pakistan and Sri Lanka

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Best known for its wildly popular, creator-driven, algorithm-powered social media platforms TikTok and Douyin, ByteDance also stands as the fourth largest retailer and third largest online retailer in the world. This report explores ByteDance’s online marketplace success, which derives directly from its social media popularity. Operating an asset-light retail model, ByteDance leverages its strengths in AI, content discovery, and social commerce to drive innovation and outfox the competition.

Aldi Group is a leading player in the global discounters channel. This report analyses the retailer’s strategic approach in both domestic and international markets, with a focus on key markets such as the US and UK, amongst others. The report also examines the competitive landscape and showcases Aldi’s private label strategy through selected case studies.

LVMH Moët Hennessy Louis Vuitton SA stands as the world’s leading luxury conglomerate. This briefing offers a comprehensive analysis of LVMH’s global retail operations, highlighting how the group maintains its market leadership through a balance of heritage, innovation and localised execution. Key themes include LVMH’s experiential retail strategies, omnichannel integration and sustainability. The report also features an in-depth examination of LVMH’s core retail brands, such as Sephora.

E-commerce is predicted to account for 75% of retail’s five-year growth, but a key challenge for retailers and brands is how to drive profitable online growth. The savviest are embracing new places of discovery, new engagement tools and ways to service evolving shopper preferences. This report uncovers how to generate sustainable online revenue through stronger engagement strategies. Topics covered include gamification, shoppable video, loyalty, social commerce, GenAI and Agentic AI.

Costco remains the global leader in warehouse clubs, driven by its efficient business model, strong member loyalty and the growing cultural relevance of its beloved private label, Kirkland Signature. While its digital transformation and international expansion have been cautious, recent investments signal a strategic shift. With rising global demand and evolving consumer expectations, Costco’s ability to balance scale, simplicity and value will define its next phase of growth.

This report examines leading fintech and start-up players across key service industries, highlighting the rising influence of orchestration platforms, agentic commerce and embedded loyalty. It emphasises growing investments driving innovation, hyper-personalised rewards and a transformation in customer engagement.

The global online marketplace landscape is evolving rapidly, driven by technological innovations, shifting consumer behaviours and fierce competition. Established giants must increasingly contend with fast-growing upstarts, creating new opportunities for brands and sellers. This briefing explores this dynamic while profiling key marketplace platforms, such as AliExpress, Allegro, Amazon, Douyin, eBay, Flipkart, JD, MercadoLibre, Naver, Noon, Shein, Shopee, Temu, TikTok Shop, Tmall and Tokopedia.

This report covers the retail sector in Central America and the Caribbean. Euromonitor International’s definition of the region includes the following countries:

Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. For this reason, Euromonitor International profiles the most innovative new concepts in retail each year. This edition explores innovation across five key areas: New Digital Interfaces, Responsible Retail, Experiential Retail, Data-Driven Retail, and Simplified Shopping.

Retailers continue to face disruption from generative AI, emerging technologies, shifting economic and political conditions, and evolving consumer behaviours. This report explores the strategies retailers are using to remain competitive and foster customer loyalty in today’s uncertain and rapidly changing environment. It also includes case studies from leading global retailers, offering real-world examples of how they are adapting to change.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Retail saw current value growth in South Africa in 2024. The retail landscape remains challenging due to South African households struggling with a rising cost of living, persistently high unemployment rates, and currency depreciation. These conditions were worsened by a prolonged 15-year high interest rate, making it increasingly difficult for many middle-income families to repay asset-backed debts, such as mortgages, due to shrinking disposable incomes. The situation was further exacerbated by