Direct selling posted a solid increase in Mexico in 2025, reaching MXN193.9 billion, with current value growth of 7% compared to the previous year. This performance came amid a slowing economy, with real GDP growth in Mexico at only 0.6% in 2025 and inflation remaining relatively high at 4%. Despite these macroeconomic headwinds and a mild deceleration in consumer spending, direct selling sustained its appeal by providing economic opportunities—particularly for women seeking financial independen

Appliances and electronics specialists in Mexico maintained current value growth in 2025, reaching MXN138.1 billion, with a year-on-year increase of 4% in current terms. While this represented continued expansion, the pace was moderated compared to previous years, reflecting the impact of economic uncertainty stemming from US tariff announcements and existing import duties on a range of appliances. Inflationary pressures, which stood at 4% for 2025, and real GDP growth of only 0.6%, weighed on c

Vending in Mexico demonstrates steady value growth in 2025, with the total value reaching MXN10.9 billion, reflecting a 6% increase over the previous year in current terms. This expansion is notable when considered against a backdrop of only 0.6% real GDP growth and easing inflation, which stood at 4%. The resilience of vending was particularly visible in high-traffic zones such as airports, bus terminals, and tourist destinations, where rising tourism boosted demand and reinforced vending's rel

Retail in Mexico demonstrated resilience in 2025, achieving current value growth of 8% to reach MXN6,471.3 billion, outpacing both regional and global peers despite a subdued economic environment marked by 0.6% real GDP growth and inflation at 4%. The attractiveness of retail remains high due to its substantial contribution to national expenditure, with consumer spending accounting for 72% of GDP. Meanwhile, continued investment in digital transformation, omnichannel strategies, and value-led of

Apparel and footwear specialists in Mexico delivered solid value growth in 2025, with the rate of increase accelerating compared to previous years. Value sales reached MXN179.8 billion, representing 4% growth in current terms from 2024, a notable improvement. This robust performance was driven primarily by the strong execution of major international players, particularly Inditex (parent company of Zara México SA de CV), which enhanced supply efficiency by opening a second logistics centre in the

In 2025, hypermarkets in Mexico recorded continued current value growth, reaching MXN543.3 billion, up from MXN513.8 billion in 2024, reflecting a growth rate of 6% despite a challenging macroeconomic backdrop. The first half of the year was marked by weaker consumption, influenced by new US tariffs and concerns about a possible recession, which led to more cautious consumer spending and a heightened focus on value. However, as economic uncertainty receded and real wages improved in the latter p

Supermarkets in Mexico achieved positive current value growth in 2025, with sales reaching MXN321.3 billion, reflecting a 6% increase compared to the previous year in current terms. This growth, while robust, was lower than the rates seen in preceding years, with the annual growth rate easing from above 6% in both 2024 and 2023. The year began with weaker consumption, influenced by economic uncertainty stemming from the incoming government, new US tariffs, and the threat of recession, which coll

In 2025, discounters in Mexico delivered strong double-digit current value growth, with sales reaching MXN554.1 billion, up 11% from the previous year. This robust expansion stood out against a backdrop of persistent economic uncertainty, subdued real GDP growth of 0.6%, and inflation at 4%, all of which contributed to heightened price sensitivity among Mexican households. Discounters not only outperformed traditional supermarkets and convenience channels, but also sustained a pace of expansion

In 2025, convenience retailers in Mexico registered positive current value growth, reaching MXN310 billion, although the rate of increase slowed compared to previous years. The moderation in growth reflected broader economic uncertainty, with real GDP growth decelerating to 0.6% and inflation remaining elevated at 4%, factors that constrained household purchasing power and dampened overall consumption in the early part of the year. Despite these headwinds, leading players such as Circle K and OX

In 2025, small local grocers in Mexico achieved moderate current value growth, reaching MXN500.9 billion, representing a 4% increase in current terms over the previous year. This performance stands out in a context where the country's real GDP growth slowed to just 0.6%, and inflation remained notable at 4%. While value growth was positive, it is important to note that small local grocers continues to face mounting challenges from the rapid expansion of modern grocery formats, particularly from

Health and beauty specialists in Mexico sustained robust value growth in 2025, with retail sales reaching MXN517 billion through current value growth of 5%. This performance continued the strong momentum seen in recent years and stood out against a backdrop of moderating GDP growth, which slowed to 0.6% in 2025, and inflation at 4%. The main driver behind this performance was the rapid expansion of pharmacies, especially as leading chains such as Farmacias Guadalajara, Farmacias Similares, and F

Home products specialists in Mexico delivered a robust performance in 2025, outpacing many regional and global peers by maintaining strong value growth despite macroeconomic headwinds. The total value of home products specialists reached MXN285.8 billion in 2025, up from MXN277.5 billion in 2024, representing a 3% growth rate for the year in current terms. This expansion occurred in a context of modest real GDP growth of 0.6% and inflation at 4%, while consumer confidence remained positive at 1.

In 2025, general merchandise stores in Mexico recorded continued current value growth, with sales rising to MXN598.9 billion, representing an 8% increase from 2024. This pace of growth, while robust, was noticeably slower than the 9% increase observed the previous year, reflecting the wider economic environment. Real GDP growth in Mexico slowed to just 0.6% in 2025, and inflation remained elevated at 4%, both of which contributed to greater caution among consumers and a heightened focus on value

Retail e-commerce in Mexico demonstrated robust growth in 2025, with value sales reaching MXN1,025.8 billion, a 23% increase in current terms over the previous year. This expansion significantly outpaced the country's real GDP growth, which was limited to 0.6% in 2025, indicating that digital commerce continues to outperform broader economic trends. This growth was underpinned by greater internet access, wider smartphone adoption, and heightened consumer preference for online shopping, alongside

Wipes experienced strong current value growth in 2025, with retail sales reaching MXN10,725 million, representing a 7% increase compared to the previous year. This growth was achieved despite the country’s real GDP growth moderating to 0.6% in 2025 and inflation easing to 4%. The performance was shaped by a combination of affordability pressures and evolving consumer preferences, leading to significant shifts in both product assortment and purchasing behaviour. While the population reached 131 m

In 2025, away-from-home tissue and hygiene in Mexico demonstrated robust value growth, outpacing many regional counterparts, with the total value increasing by 4% to MXN11.6 billion. This expansion was not primarily volume-driven, with value gains supported by shifts in consumer behaviour and a focus on premiumisation, particularly within hospitality and tourism. Compared to the broader Latin American context, where inflationary pressures remained high and economic growth slowed, Mexico's away-f

In 2025, nappies/diapers/pants in Mexico continued to experience volume contraction, with retail volume declining by 1% to 7.3 billion units. This ongoing decline is the result of record-low birth rates, which have been falling by around 2% annually and are projected to decrease further towards 2030. The shrinking base of babies has reduced consumption, and with the category already highly penetrated, there is little room for organic user expansion. In a regional and global context, Mexico’s dem

Tissue and hygiene in Mexico in 2025 demonstrated resilience and competitiveness, outperforming many regional peers, despite 4% inflation and subdued GDP growth of 0.6%. The market environment remains attractive due to robust demand for both value and premium solutions, a rising population of older adults, and dynamic retail innovation led by discounters and e-commerce. Shoppers are increasingly seeking affordable solutions, reflected in the expansion of private label and bulk formats. Value gro

Retail tissue in Mexico in 2025 demonstrated a nuanced performance shaped by two distinct consumer dynamics: heightened price sensitivity and the rising appeal of premium propositions. Affordability remained central, with many shoppers gravitating towards private label and low-cost alternatives, which reinforced competitive pressure and led to retail volume sales of 721,000 tonnes, up by 1% compared to 2024. While value sales rose by 5% to MXN46.9 billion, this growth was relatively restrained c

Menstrual care Mexico achieved moderate current value growth in 2025, with retail sales reaching MXN8.7 billion, up 4% from the previous year. This performance was set against a backdrop of economic caution, as inflation moderated to 4% and real GDP growth softened to 0.6%. Price sensitivity remained elevated, prompting many shoppers to seek out value options and leading to a notable increase in private label share, particularly through discounters and mass retail. Established brands responded b

Retail adult incontinence in Mexico experienced a mixed performance in 2025, with retail volume declining slightly by 1% to 708 million units, while value sales grew by 1% to MXN5.1 billion. This divergence reflects heightened price sensitivity among consumers of retail adult incontinence, many of whom are older adults living on fixed incomes. In contrast to previous years of the review period which saw strong expansion, 2025 marked a stabilisation period shaped by cautious spending behaviour, m

In 2025, bleach in Mexico experienced modest current value growth, primarily driven by inflation and price increases, as volume sales declined. Retail sales of bleach in Mexico were MXN10.2 billion in 2025, representing 2% growth from the previous year. This growth was notable, given the category's maturity, with high penetration across Mexican households.

In 2025, dishwashing in Mexico experienced solid growth of 4% in retail current value terms, reaching MXN15,095 million. This increase was supported by rising retail volumes, and higher prices across all categories. Consumers increasingly prioritised convenience and performance, with competitiveness in terms of price and efficacy becoming a key driver of purchasing decisions. The median disposable income per household in Mexico also continued to rise in 2025, indicating a relatively stable econo

In 2025, retail sales of polishes in Mexico showed modest growth of 3% in current value terms, primarily driven by price increases, as retail volumes declined by 1%. The products in this category are generally perceived as non-essential, and in the context of economic uncertainty, consumers shifted their focus toward other home care products that were considered essential, such as surface care products. The consumer confidence index, standardised, was 1.9 in 2025, showing a positive trend. Despi