In 2025, Mexico’s jeans category experiences a gradual recovery, shaped by economic uncertainty, trade-related pressures on imports, and shifting consumer behaviour. While demand remains below historical peaks due to market maturity and the durable nature of denim, local producers have strengthened their position as higher costs for international fast-fashion brands have reduced competitive pressure. At the same time, sustainability-driven resale, market polarisation, and the growing role of e-c

Sportswear in Mexico showed resilience in 2025, with retail sales of MXN154 billion and 5% growth, driven by its dynamic nature and the continued strength of global brands like adidas, Nike, and Puma. Key trends include the rise of athleisure as a versatile lifestyle trend, e-commerce growth, and AI-driven innovation. Brands can succeed by enhancing online experiences, using AI in design, focussing on local production, sustainability, and adapting to evolving consumer preferences.

Hosiery sales in Mexico faced limited growth in 2025, driven by cautious household spending and a prioritisation of essential categories. The category is fragmented, with no single brand holding more than 6% of share and is characterised by a shift towards smaller and emerging brands. The growing influence of digital-native brands and informal commerce is challenging established players, with competitive pricing and wide product variety driving this trend. Non-sheer hosiery sees stronger sales,

In 2025, Mexico’s apparel and footwear industry operated in a challenging macro-economic environment marked by economic stagnation, weak private consumption, and heightened trade tensions. These conditions have accelerated market polarisation, with consumers increasingly divided between value-driven purchases and selective spending on higher-quality products. Tariffs and new import taxes are reshaping supply chains, reducing the competitiveness of low-cost imports while supporting local producti

Womenswear sales in Mexico saw steady growth in 2025, supported by rising disposable incomes, urbanisation, and a youthful population driving fashion demand. The category is set to see further growth with a 7% current value CAGR over the forecast period, supported by e-commerce adoption and demand for affordable, fashionable clothing. Leading brands benefit through strong networks, while second-hand fashion rises amid sustainability and retro trends.

Apparel accessories in Mexico demonstrated a slight recovery after several years of decline. This improvement was supported by rising disposable income, a relatively stable inflation rate of 4%, and a positive consumer confidence index of 1.8. Consumer, facing a challenging economic environment, continued to prioritise lower-cost, trend-led options. The wider availability of competitively priced products positioned accessories as an accessible way to personalise outfits without significant inves

In 2025, childrenswear in Mexico saw steady value growth, marginally above 2024’s level but below other apparel categories. Demand was supported by parents seeking quality, comfort, and style, the increase in online shopping, and the shift towards casualwear in schools. Sustainability also gained traction, with resale platforms and second-hand shopping rising among younger consumers. Despite slower gains than other apparel categories, steady investments in retail and digital innovation ensured f

The menswear market in Mexico is experiencing a recovery driven by domestic production, with local brands gaining traction due to their competitive pricing and alignment with domestic consumer preferences. The market is forecast to continue growing at a CAGR of 6% to reach MXN175,789 million by 2030, driven by increasing demand for streetwear and sustainable fashion. To succeed, brands should focus on local production, strategic partnerships, and adapting to changing consumer preferences.

The footwear market in Mexico experienced a challenging year in 2025, with intense competition from Asian imports leading to factory closures and job losses. However, the Mexican government's Plan Mexico initiative, which includes tariffs on low-cost imports and the establishment of industrial welfare hubs, is expected to support domestic production and drive a moderate recovery. Consumer expenditure on footwear is forecast to continue growing, with a recorded value of MXN140 billion in 2025 and

In 2024, Mexico’s packaging industry experienced a significant shift, driven by sustainability and material innovation. Companies moved quickly to adopt eco-friendly solutions by replacing traditional plastics with paper, cardboard, bioplastics and other biodegradable options, and redesigning packaging to minimise virgin material use due to stricter environmental regulations and more conscious consumers. This evolution spanned industries such as food, beverages, personal care and household produ

Consumer credit maintained its upward trajectory in 2025, with solid value growth in both gross lending and outstanding balances, particularly in durables lending, even amid an uncertain macroeconomic environment. Mexico is a highly attractive country for fintech companies; however, given its maturity stage, it is essential that they have a solid business model to enter.

Mexico’s economy experienced a mild slowdown or stagnation, which began in the last quarter of 2024 and continued into early 2025. Economic growth reached approximately 1.3%, falling significantly short of the annual objective of 4.5% GDP growth. On the inflation front, levels remained stable, and general inflation was expected to return to the 3% target by the third quarter of 2026. In response, Banxico continued to lower its interest rate at each meeting since 2024, reaching 7.75% in its lates

The transaction value of credit cards in Mexico increased robustly in 2025 as an ever-expanding percentage of the local population become incorporated into the modern financial ecosystem, with FinTechs playing a key role in onboarding. Meanwhile, inflation and employment instability have led more local consumers to seek credit as a financial buffer, further accelerating the use of credit cards.

Charge cards in Mexico saw growth across metrics in 2025, with this form of financial card appealing to consumers seeking disciplined debt management. There has been a noticeable increase in interest among employees and companies, particularly small and medium-sized enterprises. Key player American Express has recently responded by launching the Business Platinum Card, making charge cards more accessible and relevant to business owners seeking structured financial solutions.

Store cards in Mexico saw growth in both transaction volume and the number of cards in circulation in 2025 as the leading department stores in the country performed well amid expansion. Store cards remain a key enabler of credit in the country, and the outlook for the category is buoyant, although the entry of numerous digital banks offering easy-to-access financial cards poses a threat.

2025 remained a strong year for debit cards, driven by growth in the number of cards in circulation and double-digit increases in transaction volume and value. This upward trend is expected to continue at a more moderate pace. A low unemployment rate in Mexico the lowest in Latin America and a decrease in inflation to historic lows have allowed economic stabilisation. However, since the change in administration in 2024, the Mexican economy has shown both positive macroeconomic indicators and eme

In 2025, closed loop pre-paid cards in Mexico saw strong growth across metrics, thanks to government initiatives. Major cities continue their modernisation strategy for pre-paid transportation cards.

Volume sales of fresh food rose moderately in Mexico in 2025 as easing inflation, higher minimum wages, remittance inflows and social transfers helped households sustain consumption of core staples. Affordability measures, including extended zero-tariff access for selected products, supported demand but also increased exposure to import competition, while premiumisation progressed in areas such as origin-certified avocados and export-quality berries. Health awareness is reinforcing preference fo

Nut volume sales increased in Mexico in 2025 as consumers continued to treat nuts as nutrient-dense snacks aligned with plant-based and wellness priorities. Almonds led growth on versatility across snacking and home cooking, while pistachios sustained premium momentum and coconuts remained steady, supported by tourism-linked consumption. Economic caution kept purchasing price-led, strengthening private label and smaller pack sizes, while climate volatility contributed to supply pressure and pric

Meat volume sales increased in Mexico in 2025 as wage gains, remittances and social transfers helped protect protein consumption, although higher beef prices constrained demand. Pork led growth on affordability and versatility, supported by imports of specific cuts that stabilised supply and fed demand for convenient processed formats. Price sensitivity continued shaping purchasing, reinforcing a shift towards lower-cost proteins and easier-to-prepare options as drought-related feed pressure add

Sugar and sweeteners saw volume sales decrease in Mexico in 2025 as health considerations continued to outweigh price, extending a multi-year reduction in at-home sugar use. Front-of-pack warning labels and sustained public health messaging reinforced moderation, while caution around artificial sweeteners encouraged some consumers to reduce overall sweetness rather than switch to synthetic substitutes. Retail remained the largest channel but recorded the steepest decline, whereas foodservice pro

Vegetables volume sales increased in Mexico in 2025 as supply conditions improved after the prior year’s drought-driven disruption and households rebuilt baskets around everyday staples. Onions recorded the fastest growth, supported by steadier availability, normalised pricing and their essential role in Mexican cooking across both home and foodservice. Price sensitivity still influenced purchasing, sustaining demand for bulk and unpackaged formats, while convenience demand continued shifting so

Egg volume sales increased strongly in Mexico in 2025, underpinned by eggs’ affordability and versatility as households continued prioritising lower-cost proteins. Standard eggs still accounted for most volume, while free-range and organic gained visibility in modern retail and premium foodservice but remained limited by price. Cost management shaped purchasing through pack-size shifts and private label growth, while heat stress and other climate factors created intermittent supply pressure that

Fruit volume sales increased in Mexico in 2025 as fresh fruit continued to be viewed as a healthy staple, although performance varied by subcategory amid climate disruption and production constraints. Berries and stone fruit performed well, while apples and citrus faced quality and disease pressures that limited momentum. Kiwi fruit recorded the strongest growth, supported by premium health positioning and consistent availability through imports, with modern retail reinforcing demand via packagi