PROSPECTS AND OPPORTUNITIES
Sustained consumer awareness supports further growth for sleep aids
Value sales of sleep aids are expected to rise over the forecast period overall, though at a pace slower than that recorded during the review period. This shift reflects a category that has matured following the post-pandemic surge, while continuing to benefit from heightened consumer awareness of the impact of sleep quality on overall health and wellbeing.
Sleep aids gain traction across pharmacies and e-commerce in Mexico
The widespread availability of sleep aids in Mexico enhances their convenience and adoption, particularly in pharmacies like Farmacias del Ahorro and Farmacias Guadalajara, as well as e-commerce platforms such as Mercado Libre. In 2025, these products are increasingly popular as safe and effective solutions to improve sleep quality, addressing the needs of approximately 30% of the population affected by sleep disorders.
Herbal and vitamin-based sleep aids see rising interest
As Mexican consumers become increasingly aware of the potential side effects and dependency risks associated with prescription sleep medications, there is a growing shift toward OTC sleep aids, which are perceived as safer and less addictive. In 2025 and beyond, this trend is expected to accelerate, driven by a rising preference for natural and holistic solutions to address sleep disorders, which affect approximately 30% of the Mexican population.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Mexico?
- Which are the leading brands in Sleep Aids in Mexico?
- How are products distributed in Sleep Aids in Mexico?
- How has the regulatory and operating environment for Sleep Aids changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Mexico - Category analysis
KEY DATA FINDINGS
Economic pressures and post-peak normalisation slow sleep aids growth in Mexico
Innovative formulas and strong branding boost Genomma Lab’s success
Pharmacies as favoured channel for sleep aids purchases in Mexico
Sustained consumer awareness supports further growth for sleep aids
Sleep aids gain traction across pharmacies and e-commerce in Mexico
Herbal and vitamin-based sleep aids see rising interest
Consumer Health in Mexico - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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