PROSPECTS AND OPPORTUNITIES
Plant-based melatonin reshapes South Korea’s sleep aids market
Retail value sales of sleep aids are expected to continue to grow over the forecast period. South Korea’s sleep aids market, traditionally centred around relaxation, is undergoing a noticeable shift with the rise of plant-based melatonin products.
Regulatory oversight strengthens safety of sleep aids in South Korea
As South Korean consumers increasingly turn to sleep aids, regulatory authorities are stepping up efforts to ensure product safety. One recent case involved melatonin-labelled products purchased through overseas direct channels.
Increasing competition
During the review period, the share of the smallest players, included under “others”, grew strongly. At this pace, it is expected that in a few years, Kwang Dong Pharm Co Ltd’s Woo Hwang Chung Sim Won brand will no longer hold the majority share.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in South Korea?
- Which are the leading brands in Sleep Aids in South Korea?
- How are products distributed in Sleep Aids in South Korea?
- How has the regulatory and operating environment for Sleep Aids changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in South Korea - Category analysis
KEY DATA FINDINGS
South Korea embraces plant-based sleep aids amid regulatory limits
Shift in South Korea’s sleep aids market from relaxation to induction
Players explore alternatives to melatonin-based products
Plant-based melatonin reshapes South Korea’s sleep aids market
Regulatory oversight strengthens safety of sleep aids in South Korea
Increasing competition
Consumer Health in South Korea - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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