PROSPECTS AND OPPORTUNITIES
Sleep aids will see further growth in forecast period
Over the forecast period, sleep aids is projected to see further value sales growth. The anticipated growth can be attributed to various factors, including escalating mental health issues, and the significant ageing of Colombia’s population - particularly among individuals aged 65 and older, with this age group expanding at an annual rate of 5% .
Gummies anticipated to gain greater visibility
The reliance on smart wearables to monitor sleep habits has been growing rapidly, and according to the Euromonitor’s Voice of the Consumer: Health and Nutrition survey, in 2025, 24% of respondents rely on sleep-tracking applications, indicating that Colombians are seeking different alternatives to improve their sleep quality.
Complex supplements based on natural products will become more prevalent
Demand for supplements aimed at improving sleep and mood is projected to experience significant growth during the forecast period. Ingredients such as magnesium and ashwagandha, along with vitamins like B6, which contribute to mood regulation, are expected to gain prominence over traditional alternatives like valerian and Passiflora.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Colombia?
- Which are the leading brands in Sleep Aids in Colombia?
- How are products distributed in Sleep Aids in Colombia?
- How has the regulatory and operating environment for Sleep Aids changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Colombia - Category analysis
KEY DATA FINDINGS
Sleeping problems impact daily routines, pushing sales in 2025
Competitive landscape for sleep aids remains highly fragmented
Pharmacies as most popular and dynamic channel for sleep aids in Colombia.
Sleep aids will see further growth in forecast period
Gummies anticipated to gain greater visibility
Complex supplements based on natural products will become more prevalent
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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