PROSPECTS AND OPPORTUNITIES
Moderate growth for sleep aids
Sleep aids is predicted to see further healthy retail volume and current value growth in Brazil during the forecast period as consumers look to address sleep difficulties, although rates of increase are expected to slow down. The highly competitive landscape will give consumers a growing variety of options.
Melatonin aligns with natural trend in sleep aids
Rising demand for sleep aids in Brazil has garnered attention for melatonin, which is being constantly sought out by consumers, with most seeing the substance as natural and with less perceived side effects. In Brazil, melatonin is legally categorised as a dietary supplement, suitable for consumers aged over 19-years, and with a recommended maximum daily dosage of 0.
Rising competition from new sleep aids
The national regulatory agency (ANVISA) has approved a new prescription drug might impact sales of OTC sleeping aids in the country. Promoted as a sleep aid that causes less dependency than prescription alternatives, the remedy branded as Dayvigo is produced by the Japanese company Eisai and is set to arrive in Brazil in the near future.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Brazil?
- Which are the leading brands in Sleep Aids in Brazil?
- How are products distributed in Sleep Aids in Brazil?
- How has the regulatory and operating environment for Sleep Aids changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Brazil - Category analysis
KEY DATA FINDINGS
Rising demand is linked to modern stresses
Natulab Laboratório SA reinforces its leading position
Pharmacy channel dominates in sleep aids
Moderate growth for sleep aids
Melatonin aligns with natural trend in sleep aids
Rising competition from new sleep aids
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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