PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids, as consumers take control of sleep quality
Sleep aids is predicted to see further healthy retail volume and current value growth in Brazil during the forecast period as consumers look to address sleep difficulties, although rates of increase are expected to see a gradual slowdown. As more consumers recognise the impact of sleep habits on overall wellness, and elevate the prioritisation of sleep health in their everyday routine, it is possible that more people will incorporate technology to better understand (and manage) their sleep patterns, and display interest in other sleep-related product developments.
Melatonin will remain popular, but there are questions over its efficacy
Melatonin is expected to continue to play a significant role in the growth trend for sleep aids in Brazil in the forecast period. It was approved for sale by Anvisa in 2021 without needing a prescription, with a maximum dosage of 0.
Sleep patches likely to become an increasingly popular alternative to oral products
While oral sleep aids remain the most popular choice in Brazil, sleep patches are emerging as a promising alternative for those seeking non-invasive, sustained-release options. Unlike oral products, sleep patches are designed to gradually release active ingredients throughout the night, providing a consistent effect that promotes uninterrupted sleep.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Brazil?
- Which are the leading brands in Sleep Aids in Brazil?
- How are products distributed in Sleep Aids in Brazil?
- How has the regulatory and operating environment for Sleep Aids changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Brazil - Category analysis
KEY DATA FINDINGS
Third consecutive year of double-digit value growth for sleep aids in Brazil
Polarisation in the search for sleep aids: A growing divide between prescription medications and natural alternatives
The demand for quality sleep spills over into different industries
Continued growth for sleep aids, as consumers take control of sleep quality
Melatonin will remain popular, but there are questions over its efficacy
Sleep patches likely to become an increasingly popular alternative to oral products
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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