PROSPECTS AND OPPORTUNITIES
Sleep aids poised for further growth amid rising incidence of sleep disorders, although sales could be impacted by holistic health trends
The sleep aids market in Singapore is set to experience continued growth over the forecast period, driven by the ongoing prevalence of sleep-related issues. With stress and anxiety remaining significant concerns for many Singaporeans, sleep disorders, including insomnia, will continue to affect a large portion of the population.
Consumers look to vitamins and dietary supplements to combat insomnia
An increasing number of consumers in Singapore are incorporating vitamins and dietary supplements into their daily routines, seeking more convenient and effective ways to improve their health. Alongside this, there is growing preference for supplements that offer multiple health benefits, including those designed to enhance sleep quality.
Rise in cases of sleep apnoea may limit demand for sleep aids
While demand for sleep aids in Singapore has been on the rise, this growth may face some limitations due to an increase in sleep apnoea cases among the population. For individuals with untreated sleep apnoea, over-the-counter sleep aids such as Benadryl, Tylenol-PM, and Advil-PM can induce muscle relaxation, which can worsen the effects of sleep apnoea, prompting residents to seek alternative treatments.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Singapore?
- Which are the leading brands in Sleep Aids in Singapore?
- How are products distributed in Sleep Aids in Singapore?
- How has the regulatory and operating environment for Sleep Aids changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Singapore - Category analysis
KEY DATA FINDINGS
Melatonin remains the key ingredient in sleep aids in Singapore
Singaporeans struggle with sleep deprivation in context of stressful lifestyles
Rising preference for herbal/traditional formulations
Sleep aids poised for further growth amid rising incidence of sleep disorders, although sales could be impacted by holistic health trends
Consumers look to vitamins and dietary supplements to combat insomnia
Rise in cases of sleep apnoea may limit demand for sleep aids
Consumer Health in Singapore - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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