PROSPECTS AND OPPORTUNITIES
Busy lifestyles to fuel further growth
Sleep aids is expected to maintain positive value growth over the forecast period as busier lifestyles and prolonged screen exposure continue to increase the prevalence of sleep-related problems. This will sustain ongoing demand for OTC solutions.
Alternatives outside consumer health gaining traction
A growing number of Swedish consumers are adopting non-medicinal approaches to improve sleep. Mobile apps offering sleep stories, relaxing music, guided meditation and calming soundscapes, alongside lifestyle products such as sprays, oils and candles which are positioned to support relaxation before going to bed and making it easier to fall asleep are attracting attention.
Melatonin to see continued expansion, while e-commerce will keep on rising
Melatonin use is expected to rise further over the forecast period, supported by wider product availability and greater consumer awareness. Although melatonin in Sweden is officially indicated only for jetlag – notably people crossing more than two time zones - many consumers continue to use it for everyday sleep issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Sweden?
- Which are the leading brands in Sleep Aids in Sweden?
- How are products distributed in Sleep Aids in Sweden?
- How has the regulatory and operating environment for Sleep Aids changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Sweden - Category analysis
KEY DATA FINDINGS
Rising demand as sleep problems increase
Leading brands gain from consumer trust
Pharmacies dominates distribution for sleep aids in Sweden
Busy lifestyles to fuel further growth
Alternatives outside consumer health gaining traction
Melatonin to see continued expansion, while e-commerce will keep on rising
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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