PROSPECTS AND OPPORTUNITIES
Demand for sleep aids will continue to increase, in line with ageing population
The market for sleep aids in Taiwan is set to see modest growth in value sales (at constant 2024 prices) over the forecast period, driven largely by the country’s rapidly ageing population, which is more prone to sleep disorders. Older adults often face declining melatonin levels - a hormone crucial for regulating sleep cycles - making it harder to fall and stay asleep.
Growing competition from traditional remedies and prescription medications could impact Taiwan's sleep aids market
The sleep aids market in Taiwan faces strong competition from established alternative remedies. Traditional Chinese Medicine (TCM) practitioners frequently recommend herbal remedies to promote sleep, contributing to the growing popularity of herbal and traditional sleep aids.
More manufacturers expected to develop partnerships with tech firms
Sleep aids producers in Taiwan will continue to increase investment in online marketing activities over the forecast period, with social media platforms expected to remain a focal point in this regard. More companies are also likely to try to create additional promotional opportunities by teaming up with manufacturers of wearable electronics and operators of mobile apps that are used for sleep tracking purposes.
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Overview:
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sleep Aids in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sleep Aids in Taiwan?
- Which are the leading brands in Sleep Aids in Taiwan?
- How are products distributed in Sleep Aids in Taiwan?
- How has the regulatory and operating environment for Sleep Aids changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sleep Aids in Taiwan - Category analysis
KEY DATA FINDINGS
Insomnia is growing concern in Taiwan
Sentosa’s Sleeping Beauty Plus remains the top brand as competition intensifies
Pharmacies dominate distribution
Demand for sleep aids will continue to increase, in line with ageing population
Growing competition from traditional remedies and prescription medications could impact Taiwan's sleep aids market
More manufacturers expected to develop partnerships with tech firms
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Sleep Aids
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sleep Aids research and analysis database.
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